Casey Meraz

I help attorneys sign more cases consistently through SEO (still not dead), AI optimization. Secret vibe coder.

[Casey Meraz @CaseyMeraz]

Gemini is generally bad a lot

[Casey Meraz @CaseyMeraz]

Running a Claude Code build sprint in Cork, Ireland on June 5th.

One day.

8 people.

You bring a real business problem, you leave with a working asset and a reusable workflow.

€950 → https://t.co/s3csGruIoc

[Clara Soteras @ClaraSoteras]

🚨Breaking news from @Microsoft and Bing Webmaster Tools 🚀

Krishna Madhavan has just announced at #SEOWeek by @iPullRank @iPullRankAgency 4 new features that could be a game changer:

• Intent - primary user goal
• Topic - semantic topic label
• Citation share - share of total citations for a grounding query
• GEO-focused recommendations

All powered by queries registered within the platform, adding a whole new layer of visibility into how users search and interact.

A fantastic keynote to kick off SEOWeek 👏

[Cyrus | SEO AI @CyrusShepard]

Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content

Google prefers the later

IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now

via @ChouinardJC

[Casey Meraz @CaseyMeraz]

Talked to an AI bot today when I had to call a plumber.

I actually hated it

[Casey Meraz @CaseyMeraz]

The amount of spam I have seen from attorney-rankings dot com on reddit and contact forms is astounding.

It's like they found out they could automate with AI and just keep sending bots out.

[Casey Meraz @CaseyMeraz]

ORD wait times for TSA are long today but only took about 20 mins

[Casey Meraz @CaseyMeraz]

Update: they kind of solved it after wasting 3 hours of my life.

The X response on here was very slow. I think they DM you to take the conversation offline.

In the end they honored it with just a very expensive per ticket change fee (there was no fare difference).

It’s probably the thing that upsets me the most with being a loyal United customer is that having 1k status does not help with flight changes if the flight starts outside of the US.

[Casey Meraz @CaseyMeraz]

@United Your agent quoted me $870 total change fee (3 passengers, no fare difference) in writing via chat. I accepted and submitted payment. Now a different agent is saying it’s $7,000. I have screenshots of the entire conversation. Please honor the price your representative quoted me.

Sometimes I’m not sure why I keep loyalty with this airline.

[Casey Meraz @CaseyMeraz]

@HealthcareREguy I’ve been trying for some time…

[Casey Meraz @CaseyMeraz]

Want to know one of the most underrated growth strategies in legal marketing?

Open a satellite office.

Not a full office with its own attorneys just yet.

Not a big lease.

Just a real address in a new market with a Google Business Profile staffed by an exceptional team member.

Here’s why it works:

Local search is proximity-based. When someone searches “probate attorney near me,” Google serves results close to the searcher. But that’s also the case if they just typed “probate attorney”

If you don’t have a presence in that market, you don’t exist.

One firm I know went from 2 locations to 5.

Each new staffed office started generating local and map pack leads within months.

The cost of the address was a fraction of what they were spending on PPC to reach those same people.

The catch: Google cracked down on coworking spaces like Regus long ago.

You need a real address. But in most markets, that’s not hard to find.

More offices = more map pack visibility = more leads at a lower cost per acquisition than paid ads.

Simple math that most firms overlook.

How many offices does your firm have?

Have you considered expanding?

#LawFirmGrowth #LocalSEO #LegalMarketing

[Google Search Central @googlesearchc]

Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/CwCjstgv0H

[Casey Meraz @CaseyMeraz]

@aroussi @claudeai Me too

[Casey Meraz @CaseyMeraz]

Most law firms have no idea how search actually works in 2026.

Not because they're not smart. Because no one has ever walked them through it honestly.

Here's what the landscape actually looks like when someone searches "personal injury lawyer" in a competitive market right now:

At the very top: Local Service Ads.

You pay per lead, not per click.

Google only shows you if your reviews are strong and your profile is active.

Most firms ignore this entirely.

Below that: Pay Per Click ads. You're bidding against firms spending $30,000 to $60,000 a month. If you're not in this, you're invisible above the fold.

Then: The map pack. Three firms. That's it. Getting into those three spots is the single highest-leverage organic move a firm can make, and it takes consistent effort over 12 or more months to crack in a real market.

Then: Organic results. Which are being pushed further and further down the page by everything above them.

And now, increasingly: AI answers. ChatGPT, Gemini, Perplexity. People aren't just Googling anymore.

They're asking AI to rank and compare lawyers in their area. If your content doesn't answer real questions with real depth, you don't exist in these results.

This is the full picture. And most firms are only playing in one or two of these channels.

The firms winning right now are showing up in all of them.

That doesn't happen overnight. It takes a real strategy, a real website, real content, and real time.

But the firms that start building this today are the ones that will own their market in two to three years.

The ones waiting are just making it harder for themselves.

[Casey Meraz @CaseyMeraz]

I spent more time trying to get Veo to generate the product video I wanted than it would have taken to order the product on Amazon, wait for 2-day shipping, unbox it, set up a ring light, film it myself, edit it in iMovie, and upload it to YouTube with a clickbait thumbnail.

The future is here and it’s incredibly inefficient.

#AI #Veo #GoogleVeo #AIVideo #TheFutureIsNow #AIProblems #MarketingLife

[Casey Meraz @CaseyMeraz]

/btw ooh a squirrel is outside

[Casey Meraz @CaseyMeraz]

Claude code might kill me with the /btw command.

My ADHD will get in the way.

[Casey Meraz @CaseyMeraz]

Hi Claude check this law firms Google Ads account for wasted spend

/btw do you see any keywords that are branded

/btw what keywords are we missing

/btw where am i?

[Casey Meraz @CaseyMeraz]

For well over a decade, I've watched small law firms get sold mediocre marketing by vendors who didn't

understand them, didn't care about their outcomes, and moved on when results didn't materialize.

That gap is exactly why Juris Digital exists.

Today, I'm proud to announce we've acquired JurisPage from Uptime Legal.

This is our second acquisition. Blackfin Marketing in 2020 nearly doubled our growth. JurisPage takes us further, in a different direction.

JurisPage will power our Launchpad offer, giving smaller firms a real path to being found online, not just a template with no strategy behind it. For the larger firms focused on building legacies and dominating their markets, Juris Digital continues to be the long-term growth partner they can count on.

There's no shortage of legal marketing out there. There is a serious shortage of great options.

We're fixing that.

And here's what matters about how we operate: we funded this ourselves. No private equity. No outside investors. No board with misaligned incentives.

We are 100% owner-operated, and that's not changing.

2026 is already moving fast. We've launched our own proprietary software giving clients access to the most advanced technology for SEO, GEO, and brand building.

We're the only StoryBrand-certified legal marketing agency in the country.

And there are more announcements coming.

My passion has always been helping great law firms get found, grow, and win.

This acquisition is one more step toward making that possible at every level, from the firm just starting out to the one ready to own their market.

We're here to stay. And we're just getting warmed up.

Check out our new site with many more improvements coming this week at https://t.co/AmjsUw9fFA

[Casey Meraz @CaseyMeraz]

Just finished building an AI Visibility tool for law firms. Drop a comment or shoot me a DM if you want one.

Just looking for feedback on what would make it more useful.