Matt Green

[Casey Meraz @CaseyMeraz]

For well over a decade, I've watched small law firms get sold mediocre marketing by vendors who didn't

understand them, didn't care about their outcomes, and moved on when results didn't materialize.

That gap is exactly why Juris Digital exists.

Today, I'm proud to announce we've acquired JurisPage from Uptime Legal.

This is our second acquisition. Blackfin Marketing in 2020 nearly doubled our growth. JurisPage takes us further, in a different direction.

JurisPage will power our Launchpad offer, giving smaller firms a real path to being found online, not just a template with no strategy behind it. For the larger firms focused on building legacies and dominating their markets, Juris Digital continues to be the long-term growth partner they can count on.

There's no shortage of legal marketing out there. There is a serious shortage of great options.

We're fixing that.

And here's what matters about how we operate: we funded this ourselves. No private equity. No outside investors. No board with misaligned incentives.

We are 100% owner-operated, and that's not changing.

2026 is already moving fast. We've launched our own proprietary software giving clients access to the most advanced technology for SEO, GEO, and brand building.

We're the only StoryBrand-certified legal marketing agency in the country.

And there are more announcements coming.

My passion has always been helping great law firms get found, grow, and win.

This acquisition is one more step toward making that possible at every level, from the firm just starting out to the one ready to own their market.

We're here to stay. And we're just getting warmed up.

Check out our new site with many more improvements coming this week at https://t.co/AmjsUw9fFA

[Matt Green @MChuckGreen]

@amandaorson Truth.

[Matt Green @MChuckGreen]

I can't stop thinking that making anything we desire without sacrifice or struggle will be bad for us.

[Matt Green @MChuckGreen]

@JHTScherck I agree. Wild to send people to another site to read a summary of your article.

My team built a summary feature into the AI assistant WordPress plugin that we created for our clients. Ours delivers the summary as an overlay. It's pretty nifty!

[Matt Green @MChuckGreen]

@JoyanneHawkins This is where SEO can be so maddeningly arbitrary. If you just look at these two sites like a normal human user would, there is zero apparent reason why the former would be ranked better than the latter. They're the same thing lol.

[Matt Green @MChuckGreen]

@EthanDriskill I just say I put stuff on the internet.

[Matt Green @MChuckGreen]

@Ldnbox @CyrusShepard I want the job at Google responsible for getting high and coming up with random, confusing results pages.

[Matt Green @MChuckGreen]

@seosmarty @CyrusShepard Your point is well taken. The study would never pass muster in academia 🙂 but I do think it sheds light on generally how folks react to AIOs vs. traditional organic results, particularly for commercial searches like the one we looked at

[Matt Green @MChuckGreen]

@nestersk @CyrusShepard

[Matt Green @MChuckGreen]

@seosmarty @CyrusShepard That’s correct. I mentioned this at the bottom of the post under “Questions to explore further”. No doubt many of the folks see whose recommended by AI and then do another search for that lawyer. And many never click on a website!

[Cyrus | SEO AI @CyrusShepard]

Nice case study of where users click when AI overviews are present:

• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%

Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)

https://t.co/2iioydDUot via @MChuckGreen

[Matt Green @MChuckGreen]

@AtulVerse My research aligns with this https://t.co/H2pTrMrRAw

[Matt Green @MChuckGreen]

@nicholaskwc Good call - traditional organic still gets the majority of first clicks (tho not by much) https://t.co/H2pTrMrRAw

[Matt Green @MChuckGreen]

@suganthan Here ya go https://t.co/H2pTrMrRAw

[Matt Green @MChuckGreen]

@iraftopo You right https://t.co/H2pTrMrRAw

[Matt Green @MChuckGreen]

@Suzzicks @CyrusShepard fwiw https://t.co/H2pTrMrRAw

[Matt Green @MChuckGreen]

@le_kman @CyrusShepard That's what I wondered too! So I ran a click study to provide some insight. 51% of users clicked the traditional organic results: https://t.co/H2pTrMrRAw