Fund Marketing & Communications Strategist | Helping Fund Managers Attract Allocations | CEO, Catalyst Hedge Fund Marketing and Show Host, Hedge Interview.
Listening to "HEDGE INTERVIEW: Investor Views Series, APR 2024: Terry Purcell, Partner & Co-CIO, Longwall Family Office" at https://t.co/Qkp4uvoJLv
Are you a new (or aspiring) private fund manager with legal questions that keep you up at night?
Are you looking for answers from people who don’t have the exact expertise required to truly answer those questions?
You’re not alone!
So I recently interviewed rockstar 🎸securities attorney Ron Geffner, Founding Partner of Sadis & Goldberg.
Ron and his team have launched more than 1000 private funds and they've handled every situation under the sun.
👉 Check out the 1-minute clip of my interview with Ron where he talks about the importance of maintaining strong relationships with your service providers.
📣 This is a much-watch episode packed with great information (and ‘what-not-to-do’ 👀 stories) for new managers or aspiring new managers.
Here's a ‘map’ of the typical 'Private Fund Investor Journey.'
Why is this important?
If you’re launching a fund (or thinking about it), you know you’ll need to attract investors and allocations.
Aligning your marketing and communication efforts as much as possible with an investor's pathway to making an allocation is crucial for building investor relationships.
Design your marketing efforts to engage investors during the phases and touchpoints of their journey, from initial awareness to allocation and beyond.
Check out the 1-minute clip of my interview with David Gerber, Founder and CEO of Wolfgang Capital, providing CFO, consulting, and advisory services for investment managers.
🎯 This episode covers the COSTS and financial/operational aspects of launching and running a successful fund management business.
👉 Having working capital is the lifeblood of your operation.
👉 Investors can love your strategy, but they need to know you have a viable operation that you are also invested in.
👉 I get a TON of questions on this, and there’s not enough information out there to help investment managers understand how to effectively manage ‘the business’ side of your fund management business.
📣 This episode is packed with great information for new managers or aspiring new managers.
In the full episode, David covers:
📌 Typical all-in fund management business costs — from launching to maintaining.
📌 Competitive fee structures in today’s market.
📌 Common misconceptions new managers typically have about running a fund.
📌 How firms can creatively raise ‘pre-AUM’ working capital.
📌 Pitfalls to avoid.
📌 The danger in thinking ‘I can do this all myself.’
📌 Why taking a 2- to 3-year view of your business is critical.
📌 Important considerations for launching and running a fund.
Link to the full interview in the comments.
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