Catherine Tubb

Co-author of RethinkX report: The Disruption of the Cow. Talking about #disruption #precisionfermentation. All views my own

[Catherine Tubb @CatherineTubb]

Very excited that “Rethinking Food & Agriculture”, the new report from @rethink_x I co-authored with @tonyseba is out! The inevitable collapse of the livestock industry brought about by a protein disruption driven by economics. Download it here: https://t.co/yT0Fbb9mv9

[Catherine Tubb @CatherineTubb]

Plugged In, Plated Up: Can Lessons From Electric Vehicles Accelerate the Food Technology Boom? https://t.co/MPHWKHcZlm

[Elliot Swartz @elliotswartz]

@mattsreynolds1 I really recommend this piece by @CatherineTubb on the story & initial reactions to "artificial ice," which of course we know now as just "ice"

Lots of parallels to "lab-grown meat"

https://t.co/MD6Kp0BbEz

[Benjamina Bollag @benja22083]

Really enjoyed talking about the future of food and @uncommonbio with @magda_lukas @UKsynbio @CatherineTubb at @CogX_Festival ! 🥓#cogx #cogXfestival2023

[Catherine Tubb @CatherineTubb]

Another cracking post by @_HannahRitchie The end of range anxiety: how has the range of electric cars changed over time?
"These factors combined are why I predict the transition to electric cars will happen much faster than people expect"
https://t.co/mQ3Cb1RdJ8

[Catherine Tubb @CatherineTubb]

@Se_Railway I thought the humour was the fact that all the trains were on time at first!!

[Catherine Tubb @CatherineTubb]

In my newest piece I discuss some of the milestones we need to think about along the adoption S curve!

https://t.co/5vQIXc47qr

[Elysabeth Alfano @ElysabethAlfano]

The plant-based sector is expected to reach price parity in production around 2026-2027 and then, with costs lower, it would reach a 10% ‘tipping point’ around 2032-2035. This comes from @Synthesis_Cap and @CatherineTubb and is substantiated by @BBGIntelligence and @BCG.

[Bruce Friedrich 🔸 @BruceGFriedrich]

See this excellent piece on S-curves from @Synthesis_Cap: https://t.co/8RWdPY53GZ 4/n

[Catherine Tubb @CatherineTubb]

@SteveCJjones @MLiebreich Sure! Waiting for my invitation!

[Catherine Tubb @CatherineTubb]

What can the history of disruptions tells us about future ones? In this article, I explore what led to "artificial" ice disrupting "natural" ice in the 19th century, and what parallels we can draw for alternative protein adoption today.
https://t.co/47YWwhAUqG

[Catherine Tubb @CatherineTubb]

Completely agree with this - this is a supply driven disruption not demand. We wrote about this at length in the RethinkX report!

[Steve Molino @Steven_Molino]

Unpopular opinion: we're wasting a lot of time caring about public opinion of cultivated meat

Why do I believe this? 🧵

[George Monbiot @GeorgeMonbiot]

Slowly then suddenly.
The likely adoption curve for what I believe will be the most important environmental technologies ever developed.
https://t.co/eaTn1Y1QOy

[Catherine Tubb @CatherineTubb]

@DapperDanCB @LeilaKGray @greenmetric @ClimateHuman @rethink_x @tonyseba Agreed. If you read the paper mentioned we clearly state that meat (and dairy) alternatives need to be good enough and cheap enough. They are not yet - but they are getting very close!

[Catherine Tubb @CatherineTubb]

Our new post:

🏭 The differences between molecular farming and precision fermentation
🧀 How molecular farming could be key for cheese
⭐ The unique approach of Mozza Foods in solving the real dairy cheese problem

https://t.co/sVShQCHSZL

[Catherine Tubb @CatherineTubb]

@theallinpod Meanwhile if anyone wants to read more about precision fermentation - read this report: https://t.co/yT0Fbb9UkH

[Catherine Tubb @CatherineTubb]

S-Curve Adoption: Our House View on Alternative Protein Market Growth https://t.co/PYqNxWyFQW

[Carl Nasman @CarlNasman]

“It’s just summer.” 🙄 https://t.co/f03z18cMTX

[TechCrunch @TechCrunch]

Synthesis Capital closed its first fund with $300M, giving boost to food tech’s future https://t.co/OmI6Oa3LTp by @christinemhall

[Catherine Tubb @CatherineTubb]

I am excited to join Synthesis Capital this week!

[Synthesis Capital @Synthesis_Cap]

Today we are thrilled to announce the launch of Synthesis Capital Fund I, the world’s largest dedicated #foodtechnology #venturecapital fund. With over $300 million raised to date, we will support #founders who are redefining our #food system.

https://t.co/7veWXBY0pC

[Synthesis Capital @Synthesis_Cap]

Today we are thrilled to announce the launch of Synthesis Capital Fund I, the world’s largest dedicated #foodtechnology #venturecapital fund. With over $300 million raised to date, we will support #founders who are redefining our #food system.

https://t.co/7veWXBY0pC

[Planet Tracker @planet_tracker]

Join us on Mon 21 Feb for a webinar organised by Planet Tracker & the @Freedom_Fund, on the current state of play of upstream #traceability and transparency and opportunities for improving the disclosure landscape. Register now 👉 https://t.co/xs55N3NNXS #SupplyChain #textile