Cathy (Xiaoqian Wang)

#NYUDigitalMarketing

[Cathy (Xiaoqian Wang) @Cathy01096704]

NASA: Petition to send Donald Trump into Space and Leave Him There. - Sign the Petition! https://t.co/oLeqFktjBI 来自 @Change

[Cathy (Xiaoqian Wang) @Cathy01096704]

Do the traditional and classic thing in a different angle, which is also a great idea. https://t.co/HoMgNAwztH

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Chapter 15 talks about some principles of generating a thoughtful and effective blog. Starting a blog is not an easy thing, and besides those rules we must be clear about what our personal blog voice would be like, and then to make it work.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Chapter 14 makes me feel that those popular social media platforms are really great places to know our target audience deeply, and here marketers have several professional tools to make the digital campaign more efficient.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing I Think blog is the place to share ideas and exchange opinions with others, and it can be more thoughtful than short tweets.

[BlairZheng @DixuanZheng]

#NYUDigitalMarketing Chapter 15 talks that blog is still popular and useful. It is not only for bloggers use to amplify their own voices, but it is also a place for other people to find their voices too. It's a great tool for marketers to reach the potential customers.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing social media is really a good way to communicate with the audience and to know them better.

[BlairZheng @DixuanZheng]

#NYUDigitalMarketing Chapter 14 basically talks about the importance of using social media in marketing. The purpose of social media marketing is to build a brand and increases its visibility, through building relationships and communicating with potential customers.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing People still love watching TV, and they don't want to be bothered when watching series, so the challenge for marketers is to do effective marketing on streaming platforms and ensure the user experience at the same time. https://t.co/Lu9AptJQWd

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Marvel can be seen as a good brand with good products and good marketing strategy, and it always goes viral thanks to the social platforms.

[Frank08 @Frank08239]

I am not a big fan of the Marvel movie. However, I can't deny Marvel did a really good job to develop serious successful superhero movies. In addition, how they do marketing for those movies also very impressed me. #NYUDigitalMarketing https://t.co/0cOHXP2pYB via @WSJ

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing The Robot in the Walmart's Intelligent Retail Lab can be a new channel of doing marketing, because it can directly affect customer's buying decision.

[BlairZheng @DixuanZheng]

#NYUDigitalMarketing Currently using AI technique is really popular which I think is a great strategy to attract customers. I'm really looking forward to it.
Walmart’s Intelligent Retail Lab Will Test AI in Brick and Mortar
https://t.co/2ynyovHMk4

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Chapter 13 takeaway: When telling a story, a noteworthy thing for marketers is to talk like a customer, but not an expert, which is also the way of making an effective writing for marketing and PR.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing The chapter 12 reemphasizes the importance of creating a thoughtful content, and mentions several ways to do that. Generating a thoughtful content requires a clear mind of goals, some detailed researches, and a well-organized structure.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing customers may follow a brand only if they trust in it, and the interaction is a great way to 'persuade' those customers.

[Molly Xin @monsterxy5]

#NYUDigitalMarketing chapter 13. Great customer interaction can improve brand recognition by establishing a ‘product expert’ image and differentiate you from the giants on the market

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Every creative and impressive content must be generated through deliberation, and it is those thoughtful contents can touch the customers better.

[Fuchs der Kuste @FuchsderKuste]

#NYUDigitalMarketing Chapter 12 is still talking about content. I know now all people love strong visual effects and videos, but content is still the key. You have to think about it before you write. Content has to be regulated but created and consistent at the same time

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing When doing a digital marketing campaign, we should know both how much traffic we can get and how much the traffic can convert to the profit. The ROI makes sense.

[Landi Lu @LandiLu1]

#NYUdigitalmarketing For chapter 11. Good marketing campaign and content is not only to improve brand awareness, but also this is to help the company to increase sales and increase the revenue. Understand how to communicate with the target audience is important.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Every marketing strategies should be made based on the understanding of our buyer persons.

[BlairZheng @DixuanZheng]

#NYUDigitalMarketing Chapter 10 basically talks about the importance of buyer personas in web marketing. Marketing can use buyer personas to build effective strategies. It helps us look at specific demographics in such a way that we can better understand customers' needs.

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Agree, there are considerable examples can prove that a bad PR may finally result in the failure of a brand and a business.

[Frank08 @Frank08239]

#NYUDigitalMarketing.
Chapter 9: PR in real time is very important in marketing. It can make customers keep up with the company and make strong connections with company. When company facing public relationship crisis, PR is able to solve it immediately

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing How well a web is organized may influence the user experience of browsing the website, but it is the quality of the web content that will finally decide how much traffic you can attract to the web.

[Frank08 @Frank08239]

chapter 8 is about the website should be well organized and has a good design. However, we shouldn't forget content is everything. Lack of attractive content, you can't get any attention from public. #NYUDigitalMarketing

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing Promotion videos on the social networks are in the dominating position when marketing a new campaign, because it is the best way to tell a story and impress customers.

[Xiandian Ke @xiandian]

For chapter 7, I’m fascinated by the viral marketing. This business strategy uses existing social networks to promote a product or content. The YouTube video” Gangnam Style” from Korean pop star Psy really is unforgettable for the audience. #NYUDigitalMarketing

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing It's a such interesting way to do content marketing on the digital webs, because those ads can help activate people's(not only from loyal customers) sensorial memory with Coca Cola, and recall the products from their minds. https://t.co/aEustYyoJP

[Cathy (Xiaoqian Wang) @Cathy01096704]

#NYUDigitalMarketing For customers, the Quiz Sticker can improve the joy of using Instagram, which helps increase stickiness. To brands, they can take advantage of the quiz sticker to increase engagement with followers and effectiveness of online campaigns.https://t.co/3Qv38LQGoG