It's important to be aware of how your customers perceive your brand, but don't let that distract you from what's most important β selling your product or service. If it's not good, it won't matter how great your branding is.
The holidays are here! So if you're planning on doing some holiday branding of your own, make sure that you incorporate festive elements into your branding materials and that you use holiday colors and graphics.
Brand guidelines are a must! They give you a blueprint for what your business looks like and how it acts from a visual and communication standpoint. Once you establish these rules, you can move forward with confidence knowing that everything is true to your #brandidentity.
Halloween is just a few short weeks away and it's undeniably the most fun holiday. It's time to let your creativity shine and create a Halloween-themed #marketingcampaign, add Halloween elements to your marketing materials, and make your ads look like a #horrormovie poster.
Have you heard of a brand archetype? A brand archetype is a way of presenting your business's personality in a way that makes it more relatable. Which archetype best describes your brand? #branding101
A color palette is a set of colors that are chosen to represent your brand. These colors can be used in the logo and other places on your website, social media, and all other marketing materials, and should represent the brand personality you want to convey. #brandingtips
Brand strategy is an important part of any business plan, but it's not something companies think about often enough or in enough depth. A well-defined #brandstrategy will help companies stand out from their competitors, grow their revenues and build long-term value.