Chad Gilbert

Content strategy, production & marketing leader at @NPDigital; San Diego State University; always learning with a sense of passion and empathy. Let’s connect!

[CMS Critic @cmscritic]

Want the DL on #GEO? 👀

@NPDigital VP @ChadGilbert gives us a primer from the #content #marketer perspective. Read his guest post, where he covers the essentials for improving #AI visibility and choosing the right tools for success. https://t.co/yleECsSx96

[NP Digital @NPDigital]

You think social media isn’t driving sales? Think again.

The more consistent you are, the more your audience remembers you, even if the ROI isn’t obvious today.

#SocialMediaStrategy #DigitalMarketing

[Neil Patel @neilpatel]

Don't panic, but... Google has released a big AI update for SEO!

They called it: "AI Overviews"

About the update:
Google announced on May 14 that their AI generative experience is rolling out to the U.S. public soon. This isn't an opt-in feature; every user will receive it unless they opt-out.

What is "AI Overviews":
AI Overviews, formerly known as SGE (Search Generative Experience), are AI-generated answers to keywords that appear at the top of search results. We've already updated our SEO and content processes to increase the chances of being cited in these AI Overviews.

Impact on SEO traffic:
The impact will vary by industry and keyword. Informational content will be more affected than transactional content. E-commerce and local services should see minimal impact on revenue-driving traffic.

What Google isn’t telling us:
Google won’t specify when or for what keywords AI Overviews will appear. Clicks and impressions will be included in general numbers in the Google Search Console.

What you should do:
- Check important keywords for AI Overviews.

- See if you are cited and if the AI answer is accurate.

- Report any inaccuracies.

- Monitor keywords to adjust strategies quickly.

What we are doing as an agency:
- Testing, monitoring, and analyzing changes for over a year.

- Optimizing content for Generative Experience Optimization (GEO).

- Ensuring clear technical signals to Google.

- Creating comprehensive content for multi-step reasoning results.

- Tracking industry-level SEO impacts for timely strategy pivots.

- Focusing on promoting authority through citations and mentions.

Continuously analyzing and adapting to future changes.

Stay ahead of the curve and adapt your SEO strategy to leverage these AI-powered changes!

[NP Digital @NPDigital]

Reaching your target audience in 2024 requires a new script. We’ll share it with you in our upcoming webinar with Neil Patel, David Shapiro, and Chad Gilbert.

Register now to get the link for January 16! 👇🏼

https://t.co/pVVfBLJVe6

#ContentMarketing #DigitalMarketing

[Neil Patel @neilpatel]

@elonmusk Here is the original tweet with the data. https://t.co/aX8javqONI

[Elon Musk @elonmusk]

This platform has the highest return on advertising spend, according to NP Digital

[Neil Patel @neilpatel]

And here is the correct chart in case anyone wants it.

[TechBullion @TechBullion]

Increasing Access to Education for Millions of Students; An Interview with Ken Ruggiero, Co-Founder and CEO of Ascent Funding @ascent_funding https://t.co/7EoDmR4ElR #education #students #funding @TechBullion

[NP Digital @NPDigital]

To prioritize brand potential, Moz has released a new metric – Brand Authority.

As Nikki states, this new metric will help you see how you stack up against your competitors to get a deeper understanding of your brand’s total influence.

#BrandAuthority #SEO

[NP Digital @NPDigital]

Optimizing images comes with many benefits, such as improving accessibility and visibility on Google.

Here are 5 advantages of optimizing images.

[NP Digital @NPDigital]

AI may aid content production but can't emulate experience, expertise, authority, or trust - all critical elements in Google’s guidelines.

NP Digital’s Chad Gilbert says:

👉🏼 Prioritize E-E-A-T and utilize AI as a helping tool only.

#aitools #eeat #googleseo

[NP Digital @NPDigital]

Facing challenges with Google SGE? 👀 Chad has 3 tips for success!

✅ Target top-ranking publications with digital PR.
✅ Create relevant, high-value content.
✅ Generate buzz on and offline.

Check out https://t.co/JhQZFozova for the full POV breakdown

#SEO #DigitalMarketing

[NP Digital @NPDigital]

SEO can be time consuming, but NP Digital’s own Rob has 3 tips to speed up your SEO workflow.

✅ Level up your Excel game
✅ Get familiar with regular expressions
✅ Use ChatGPT

Check these SEO tips out and let us know if you agree or disagree.

#seo #digitalmarketingskills

[NP Digital @NPDigital]

Everyone is worried SEO will die, but NP Digital disagrees.

Google’s new search is AI powered, which will impact clicks and traffic for websites, but this won’t be a major impact in the long-term.

To put fears at ease, Rob has 3 reasons SEO won’t die out from AI.
#seo #ai

[Chad Gilbert @ChadGilbert]

@KUSINews @ToddGloria Better than on the streets of our city.

[NP Digital @NPDigital]

With Google's new generative AI capabilities, we know organic traffic will decrease.

Understanding how it'll impact your brand is crucial to your success, but don't worry, we got you covered!

Learn more: https://t.co/MQrYBmaXh3

[NP Digital @NPDigital]

Focused on taking your TikTok game to the next level? 🚀

Chad and NP Digital’s advice: Level up your marketing efforts with TikTok's new keyword insight explorer to boost your engagement and CTR.

Now go make your content great! 🎥

#tiktokmarketing #keywordresearch

[NP Digital @NPDigital]

Google's consistent improvements on GA4 are offering features such as:

➡️ Improved conversion tracking options that enhance data-driven decisions for your business and marketing efforts.

Check out our GA4 insights and let us know your thoughts on the GA4 improvements 🚀

#ga4

[NP Digital @NPDigital]

A new month means a new round of noteworthy wins for our clients 🙌

Interested in securing media coverage for your brand? Learn more about how we can help: https://t.co/k9VZd1iMF5

#digitalmarketingagency #mediacoverage

[NP Digital @NPDigital]

My agency is not sleeping on AI integration - let me show you how NP Digital is stepping into the future.

From using AI to automate tasks to improving marketing/advertising efforts, my ad agency is not neglecting the usefulness of AI.

You shouldn’t either 👊🏼