Charlie Hoehn

Co-Founder, | Building books that create leverage for CEOs and founders | 4x NYTimes bestselling editor | 10M+ copies across client projects

[Charlie Hoehn @charliehoehn]

Congrats @Codie_Sanchez! 🥳

[Codie Sanchez @Codie_Sanchez]

⚠️ANNOUNCING: MY NEW BOOK + $1M PRIZE⚠️

New book Owned or Be Owned is OUT September 18.

If you want More cash, Less chaos, More freedom. This book is for you, and you can ONLY get it LIVE on Sept 18th. Here’s why:

You don’t want to be rich just to flex online.

You want to be rich so you can sit on your porch with a coffee for slow mornings.

So you can go to the gym middle of the day.

Take long walks and call them meetings.

Never miss a single magic moment of life. THAT IS RICH. I will show you how to build a business so good, it doesn’t need you frantically putting out fires.

You're not noble by picking the hardest path just to look like an underdog.

You’re supposed to use every unfair advantage you have. You can steal my 10,000 hours building multiple 9-figure businesses WHILE LIVING LIFE.

Steal everything I’ve learned running 30+ companies over 15 years, and helping 5,127 owners in our communities.

Just for registering you’ll get a shot at $1,000,000 in cash and prizes. EVERYONE who shows up is going to get my #1 tool for winning in business…

Register free at the link in bio.

See you there. Thank you for being a builder IT AIN’T EASY, I got you!

[Charlie Hoehn @charliehoehn]

@james1071 @flowidealism I like this definition of value. You move them toward their dream outcome, with the highest perceived likelihood of achievement, while minimizing (or eliminating) their time, effort, and sacrifice.

[Blake Atwood @batwood]

"I think most authors build books that are easy to publish and hard to remember, when they should be building books that are hard to make and impossible to forget." —@charliehoehn
https://t.co/0m2xu25OuX

[cat @_catwu]

Excited to share our most powerful new Claude Code feature: dynamic workflows!

Mention "workflow" in a prompt and Claude will dynamically create an orchestration plan that it strictly follows, allowing you to confidently trust that every stage happens in the right order even across 100s of agents.

[Charlie Hoehn @charliehoehn]

Beautiful! Thank you @Designownow_ 🫶

[Camden @ Designownow @Designownow_]

Home page design for Author inc (made with love).

Charlie Hoehn has helped create and shape some amazing books at Author Inc. Even his own work is excellent, especially Play It Away. So, we remade his page, because why not🤷‍♂️

Designs are all yours @charliehoehn.

[Charlie Hoehn @charliehoehn]

Just a reminder that you should be using @WisprFlow instead of typing.

My words per minute is 114, at a relaxed pace.

With a keyboard, I'm 71 WPM at my absolute fastest.

60% boost in efficiency while typing.

[Charlie Hoehn @charliehoehn]

I've edited multiple books alongside AI.

It's better in some ways, worse in others, but ultimately can create a MUCH better book if you know what you're doing (i.e. understand what makes great books).

Claude Opus 4.6 is the best tool. You can use it as a thought partner, as the machine that does the grunt work, but NOT as the editor. That's still your job.

AI is very much like Tesla FSD a few years ago. Pay attention always. Be ready to steer at all times.

[Charlie Hoehn @charliehoehn]

@MitcheIl Agent

[Charlie Hoehn @charliehoehn]

it's exactly what kills first drafts.

The draft is supposed to be bad. That's the whole point. You can't sculpt something that doesn't exist yet.

The authors who understand this finish in weeks. The ones who don't are still on Chapter 3 five years from now.

[Charlie Hoehn @charliehoehn]

A hundred people start writing a book. How many finish?

Three.

Really. 97% of them never publish.

Here's the ONE main reason authors get stuck (and how you can avoid it):

[Charlie Hoehn @charliehoehn]

They edit while they write.

It's like taking a road trip with the emergency brake on the entire time. You're simultaneously creating and destroying. Every sentence gets second-guessed before the next one exists.

The trap is that it feels productive. You can see the writing get better in real time. Progress! Except...

[Charlie Hoehn @charliehoehn]

Before the book: "You sell supplements and travel a lot?"

After the book: "You changed how I think about life."

Same guy. But the book made people see what Tim Ferriss had been saying the entire time.

[Charlie Hoehn @charliehoehn]

"Don't judge a book by its cover."

– Authors who design their own cover

[Charlie Hoehn @charliehoehn]

"We're supposed to be the greatest country in the world, and we still can't f*ing protect children?"

- @Jenalisajones, Epstein survivor 💔

Reminds me of Gandhi: "The greatness of a civilization can be judged by how it treats its weakest members."

[Charlie Hoehn @charliehoehn]

I've tried to implement what I learned from him in nearly every book I've worked on since. His "Tools & Tricks" is one of my favorites.

If your book becomes a reference manual, it compounds. If people read it once and shelve it, the clock is already ticking.

Most authors hope readers will pick up their book.

The great ones make sure they'll never forget it.

[Charlie Hoehn @charliehoehn]

Most bestselling books die within two years.

The 4-Hour Workweek has been selling for nearly twenty.

Tim's podcast helps. His audience helps. But the book was selling long before any of that existed.

And it's because of ONE decision he made before writing a single word...

[Charlie Hoehn @charliehoehn]

It became a manual. A recipe book. A perennial guide.

People didn't give it away after reading it. They kept it on their shelf and reached for it again when they needed something specific.

I was Tim's first full-time employee. Seeing his approach firsthand changed how I work...