Charlie Howard

YouTube Strategist @1of10media with 8+ years experience | Formerly @Upcomer @MMAOnPoint @WeAreEnthusiast & Many More | 30 London

[Charlie Howard @CharlieHoward_]

They hope the viewership will drastically increase despite not changing a thing about their content. Spoiler, it’s not.

Work smarter, not harder. Ideally both.

P3

[Charlie Howard @CharlieHoward_]

Numbers on YouTube are weird.

You see someone hit a 1,000,000 view video and never truly internalise what that means.

If another channel posts once a week and averages 20,000 views, that single 1 million viewed video is worth (almost) an entire years worth of their content.

P1

[Charlie Howard @CharlieHoward_]

It’s why channels that consistently underperform should take a break, reevaluate their strategy and come back stronger.

I see channels that aren’t happy with their views using the same style, cadence, packaging because it’s “what they do”.

P2

[Charlie Howard @CharlieHoward_]

@AdamClery Great video everyone involved!

Really solid points on how Twitter monetisation has changed how journalism works on the app. One of those ones that sounds obvious when you hear it, but I've never considered it up until now

[Charlie Howard @CharlieHoward_]

3m views as the scriptwriter on this video. Evergreen content is king.

(channel has under 50k subs)

Feels good

[Charlie Howard @CharlieHoward_]

@sethfowIer @VidLab_io I’d love to take a look!

[Charlie Howard @CharlieHoward_]

Cooking

Lesson: When you find success on YouTube, double down on the same concept. EZ

[Charlie Howard @CharlieHoward_]

Oh and in my spare time I ideate and write videos that end up like this.

(This channel only has 40k subs btw)

[Charlie Howard @CharlieHoward_]

After a little over 4 years, my journey at Enthusiast Gaming has come to an end.

Whether it's esports documentaries viewed by millions, managing a successful gaming brand or creating custom content piece for the likes of Coca-Cola, Nintendo or Xbox, I’m extremely proud...

[Charlie Howard @CharlieHoward_]

So feel free to reach out if this grabs your attention.

I’m excited for what the future holds and cannot wait to begin working on bigger and better projects.

[Charlie Howard @CharlieHoward_]

@yovchonikolaev My guy ufc fan yeah

[Charlie Howard @CharlieHoward_]

It’s flying - YouTube can be pretty simple at times

[Charlie Howard @CharlieHoward_]

Posted last night - another W on an evergreen video

[Charlie Howard @CharlieHoward_]

Oh realised I didn’t share this

Ideated, researched and wrote the script on this vid btw.

[Charlie Howard @CharlieHoward_]

You know you’re doing the right things when a 150k vid on a channel with just 30k subscribers is only a 3 of 10

[Charlie Howard @CharlieHoward_]

Love looking at random fighter records and seeing some wild stuff.

This Japanese fighter lost to Nick Diaz by KO in the UFC.

Then a few months later went and handed a young Nate Diaz his first ever loss.

Diaz brothers back to back.

[Charlie Howard @CharlieHoward_]

A niche subject ideated and scripted in a way that would appeal to a much broader audience

Would be surprised if this one doesn’t hit 1m

[Charlie Howard @CharlieHoward_]

The things you love to see

[Charlie Howard @CharlieHoward_]

Evergreen content + have faith

Love when YouTube suddenly decides to push an old video. Solid RPM on this one too