JD

Lead Strategist @1of10media
Book a call:

[JD @JDstrategy]

ONE FREE CALL = 500,000 views

Derek was unsure where his focus should be for months, leading to a lack of uploads.

After one call, I identified the content that he should invest his time into, how to package them and how to tell a story through his videos.

[Lovish | Thumbnail Strategist @lovish_designs]

Approved by Top Strategist @JDstrategy means I cooked 🔥

[JD @JDstrategy]

All of the above

[Niche Nova YT @NicheNovayt]

@JDstrategy That jump from 100k to almost 300k view days is impressive. Was the biggest change the titles and thumbnails, or the video topics themselves?

[JD @JDstrategy]

If you're scared to recycle the same thumbnail format, you need to see this

[JD @JDstrategy]

This. Instant deal breaker for me too.

For an engagement like this to work, it requires a personal connection between both parties

The best results I’ve had with clients came from the ones I had a genuine relationship with and vibe with outside of just the work.

[Nate Curtiss @natecurtiss_yt]

the worst client red flag:

no camera on in the sales call.

showing your face is basic respect. i’m giving you my time and my face, so i expect the same back.

it’s also the whole job. every founder i work with has to be on camera to grow on youtube. if you hide on a 30 minute call, you’re going to hide when it’s time to film.

ended one today in 5 minutes.

[Richard the Youtube strategist @Richard_YTS]

If you’re not using this packaging strategy you’re leaving views on the table…

This original video for a client got over a million views. So we doubled down after a few uploads and reused the same principles (with a few tweaks).

The result? a 15x outlier...

But this was also helped by a few subtle details that most people miss (thread)👇

[JD @JDstrategy]

POV: you hire me to help grow your YouTube channel for 30 days in a female niche...

100k view days to almost 300k view days 📈

[JD @JDstrategy]

@leonabboud Yo Leon! Hope you're well dude 🫡

[JD @JDstrategy]

How to steal ideas that outperform the original outlier

[JD @JDstrategy]

@HunnidMedia It's actually my bad for not disclosing in the original tweet!

[JD @JDstrategy]

Banger

[JD @JDstrategy]

@HunnidMedia I don't only do B2B but I also want to disclose that I did not have anything to do with this video

[JD @JDstrategy]

@AveryRunsAI https://t.co/bgw6y4iT8T

[JD @JDstrategy]

Insane

[Riad @RiadEtm]

I pushed Opus 5.5 to make the whole planet Earth look photorealistic at night with no loading time between day/night cycles

Here I'm still in Paris in that video and.. Yeah, really happy with the result! It looks pretty cool I think!

But I want to 100x everything.. So now I'm thinking about moving the project to Unreal Engine because I'm starting to feel limited by the browser

One issue is that I'm rebuilding the lighting system, shaders, collisions, etc. myself, and I don't have access to NVIDIA tools like DLSS.

On the other hand, Unreal Engine has Nanite, makes better use of my GPU and also has many other useful tools

I could probably rebuild a smaller version of all that, but I feel like it'd be a waste of time and tokens?

Let's see! :)

[JD @JDstrategy]

Proud enough to say I'm better than 99% of people at YouTube

Humble enough to admit there are people better than me

[JD @JDstrategy]

It might be a bit too apparant that I don't post ai slop tweets, actually

[JD @JDstrategy]

Some things to think about when packaging your next video:

1. are you the expert in the topic?
2. do you have an angle nobody else in your niche has? 3. do you solve a specific problem/pain point in your video?
4. do you have an authoritative position considering the information you will be giving?

If so, communicate this in the packaging rather than relying on a person to click and find out in the video!
This can either be in the title or thumbnail!

[JD @JDstrategy]

I think about this a lot lol

[Vexian - Algorithm Alchemist @Vexian]

It would be interesting just purely as an experiment for me to quit everything and full port into faceless.

[Richard the Youtube strategist @Richard_YTS]

"Outlier theory is dead"

Well, explain THIS then...

We found a doctor's creatine video that did 4x his channel average.

A clear sign that there was serious interest in the topic.

So we took that proven demand and developed a new angle around an experiment:

"I Took 5x The Recommended Creatine For 7 Days. Here's What Happened."

Then we focused on the thumbnail.

The biggest decision? Writing "25g/day" in the powder instead of "Creatine".

"Creatine" tells you what the video is about immediately. But "25g/day" written in questionable white powder? 25g/day of what?

You're forcing people to take the extra 1-2 seconds to pay attention to the title. And since the video idea was based on a proven interest topic and the proven "I did X so you don't have to" format, it worked.

Built the final thumbnail in 1of10's thumbnail generator with a few specific design choices:
- Dark wood floor so the white powder pops
- Dark clothes so nothing pulls your eyes away from the text
- Brighter wall so there's enough contrast for his face to stand out

The result? 351K views in the first 10 days, 637K in the first month. A 1 of 10 for his channel, and 4.2x outlier.

So tell me again how outlier theory doesn't work...

[JD @JDstrategy]

I want to find some potential KILLER strategists to train up at 1of10

Hit me up for an opportunity to learn from the best and work with creators who actually care about your opinion

[Richard the Youtube strategist @Richard_YTS]

two of my favorite thumbnails i ever worked on - both inspired from outside of YouTube

i wanted to capture the same raw intensity i always felt watching these scenes in the anime and loved this top down composition.

the result?

almost 8 million views combined, across 2 videos in completely different niches.

[JD @JDstrategy]

Channels I’ve seen blow up weren’t even run by the most talented creators

They were run by the ones who actually enjoy the process - giving out their insight, discovering their audience, learning how to improve their content

A lot of creators forget that you need to enjoy the process to grow on YouTube. It'll never be sustainable otherwise and so your efforts were worth nothing

"The person who loves walking will always go further than the person who loves the destination"

Don't just create content to chase a bag. Create content for a positive impact on the people watching it