Christopher Wallace

Serial Entrepreneur. CEO of @InnerViewGroup and @forbes_agency member. Here to get conversations started about #customerexperience, #brand alignment- Lets chat!

[Christopher Wallace @ChrisWallaceIVG]

“#EmployeeEngagement is not an HR issue, it's a leadership issue”. Completely agree. Even more so, don't attempt it if you're not willing to change anything!
https://t.co/gVbAt8lZRb

[Christopher Wallace @ChrisWallaceIVG]

Your employees play a large role in creating #CustomerCentric environments. Each employee can contribute but not without the knowledge they need. https://t.co/fW78fF1Irq

[Christopher Wallace @ChrisWallaceIVG]

Companies with more consistent brand messaging are those that use #ExperientialMarketing tactics to train front-line teams. Learn more about this approach over at @HarvardBiz. #BrandDilution #BrandAlignment
https://t.co/ukQQejpAlB

[Christopher Wallace @ChrisWallaceIVG]

Viewing customer experience as the product you are selling is one of 4 realities that will help you centralize your brand. Find out the others in my piece for @FinancialBrand. #FinanceMarketing https://t.co/jL8yQalKgU

[Christopher Wallace @ChrisWallaceIVG]

.@Forbes discusses a study in which 64% of participants attributed new business development to #EmployeeAdvocacy. What are some things your company is doing to practice #InternalMarketing? https://t.co/hefd5G5095

[Christopher Wallace @ChrisWallaceIVG]

“Make sure you're not investing so much effort in #marketing externally, you forget the value of marketing to your own employees”

An interesting read on the importance of engaging employees to increase ROI! #EmployeeEngagement #InternalMarketing https://t.co/Ds8VuQgyZt

[Christopher Wallace @ChrisWallaceIVG]

Creating #conversions is one of the 4 reasons to bump up #InternalBrandAlignment on your to-do list. Find all the reasons to prioritize internal brand awareness over at @Marketo. https://t.co/bINK3Cwjib

[Christopher Wallace @ChrisWallaceIVG]

When #marketing efforts are getting people in the door but front-line employees are failing to meet the brand’s promises, your team can be facing the #InvisibleMarketingTax. https://t.co/BGCdgQx4Yn

[Christopher Wallace @ChrisWallaceIVG]

Successful #ProductLaunches are like good golf swings – it’s all about the follow through. #Marketers need to treat launches like a process, not an event. https://t.co/euELzlwLbQ

[Christopher Wallace @ChrisWallaceIVG]

It doesn't matter if an organization is big or small- your brand is your promise. Thank you to @YaniqueGrant for letting me share my brand’s story on @navigatingCX. #CustomerExperience #BrandStorytelling https://t.co/OhrXgkGzQV

[Christopher Wallace @ChrisWallaceIVG]

Had a wonderful discussion on #Marketing and #Engagement in 2020 at @TheUnionLeague. Thank you to my co-panelists @gumile and @LeoAdman and our wonderful moderator @legalisi!

[Christopher Wallace @ChrisWallaceIVG]

Q: How do you start making an #EmployeeEngagement program?

A: The behaviors of your employees and your customers are not that different. Push the envelope and make for two-way conversations with this internal audience in a way you haven’t before. (2/2) #BrandAlignment

[Christopher Wallace @ChrisWallaceIVG]

Spending my morning at the @TheUnionLeague for a panel discussion on #Marketing2020:
New Ways to Increase Engagement with Everyone.

[Christopher Wallace @ChrisWallaceIVG]

Q: How do you start making an #EmployeeEngagement program?

A: Take what you’re doing right now and blow it up. Organizations struggle because they operate within the box they’ve always been in. A good place to start is looking at what you’re doing with #ExternalEngagement (1/2)

[Christopher Wallace @ChrisWallaceIVG]

Q: Why are companies struggling with #EmployeeEngagement

A: They don’t realize that #engagement is making it about the receiver, not the sender. Engagement doesn’t mean that employees are happy. It means that you have drawn them in and let them be apart of the dialogue by choice

[Christopher Wallace @ChrisWallaceIVG]

Q: How do you see the #Marketing landscape changing from print ads?

A: I believe that when everyone zigs, you should zag. I look at organizations move to #DigitalMarketing, so #PrintAds can still be a way to cut through the noise to do something different for your #Brand.

[Christopher Wallace @ChrisWallaceIVG]

Q: How do you define engagement?

A: Choice. We @innerviewgroup look at #engagement as something people choose to be involved with. It doesn’t happen if both sides don’t want too.

[Christopher Wallace @ChrisWallaceIVG]

It’s everyone's job to keep your brand’s story straight. Most brands make the mistake of only letting their marketing team get it right. #TuesdayThoughts. #BrandAlignment https://t.co/oQEB5kEDry

[Christopher Wallace @ChrisWallaceIVG]

Regardless of the creative minds behind your brands #marketing, customers' perception of the brand doesn't come from an ad. I discussed this on pt. 2 of the #BusinessBreakThrough podcast with @TheEstieRand! #entrepreneurship #b2c https://t.co/izKONxraDC

[Christopher Wallace @ChrisWallaceIVG]

Financial institutions are finding it harder than ever to connect with their audiences due to technology, but it’s not impossible. #FinanceMarketing
https://t.co/VH5FD5em6i