Chris

[Chris @Chris_B_SWFC]

@YesWeCrann Poorly disguised “look at my wine rack” post, Crann.

[Chris @Chris_B_SWFC]

Hi @The_Ben_Starr, you going to be at Ballads of the Underworld on 27th June?

Was great seeing you at Painted Symphony!

[Chris @Chris_B_SWFC]

@Zyenne @DarrenKorb Hi mate. They have tickets available right now. Hurry!

[Chris @Chris_B_SWFC]

@pinetale1 @GameMusicFestiv @SupergiantGames @DarrenKorb @AshBarrett @awintory They have tickets available right now mate.

[Chris @Chris_B_SWFC]

@_Mnooper @GameMusicFestiv @SupergiantGames @DarrenKorb @AshBarrett @awintory Hey. They have tickets available right now!

[Chris @Chris_B_SWFC]

@AshBarrett @ricciardoszn I just bagged two 4th row tickets! We can’t wait!

[Chris @Chris_B_SWFC]

@DarrenKorb You were spot on Darren! I’ve been checking every day and finally bagged two just now! 4th row too! So happy, and I’m in the good books with the missus now 💪🏻

See you in a few weeks!

[Chris @Chris_B_SWFC]

@DarrenKorb Hi Darren. Hope you’re doing well.

Is there any talk of a second night for Ballads of the Underworld? I just found out about it and it’s obviously sold out… me and the Mrs. are gutted!

[Chris @Chris_B_SWFC]

Any idea when @storchyowl is bringing back this beauty?

#swfc

[Chris @Chris_B_SWFC]

Covid only happened in S2

#swfc

[Callum George @cal__george]

Was almost Sheffield United then covid hit and fucked us

[Chris @Chris_B_SWFC]

@Mr_JamesWatt @LidlGB Grow up mate, Jesus. It’s meat, it happens sometimes.

[Chris @Chris_B_SWFC]

@londonec1m @_hxrrybxtt Fucking clown. Get help mate.

[EFL @EFL]

The people have spoken! 🗣️

@swfc's remarkable comeback in the 2023 @SkyBet League One Play-Off Semi-Final has been voted as the greatest #EFLPlayOffs match of all time! 👏

#EFL | #EveryMinuteMatters

[Kris Wigfield @kr62209]

SWFC have sold 15,000 season tickets in less than a week and should comfortably exceed the 21,000 target.

I’ve seen some supporters asking:
“Is that definitely good financially? Wouldn’t fewer season tickets and more matchday sales generate more revenue?”

The answer is nuanced.

In pure theory, if 25,000 fans all paid matchday prices every game, revenue would exceed 25,000 season ticket holders.

But football economics are not that simple.

The key question is, How many season ticket holders would actually attend regularly without a season ticket?

I was amazed to learn that historically at least 10% of Wednesday season ticket holders do not attend every home game.

So let’s use some rough but reasonable assumptions based on the last League One season when Wednesday averaged 25,378 attendance:

2,000 away fans at an average yield of £20 (remember VAT is excluded and you have concessions, kids etc) = £0.9m revenue

4,000 home matchday sales at an average yield of £23 across 23 games (higher average price than away tickets) = £2.1m revenue

500 commercial customers that we will discount from this summary.

500 complimentary tickets (press, scouts, agents etc).

That leaves roughly 18,378 season ticket holders.

At an estimated average net yield of £300 per season ticket (after VAT, concessions etc), that equals:-

£5.5m season ticket revenue

Total estimated ticket revenue:
£8.5m

Now compare that to 21,000 season tickets sold.

That alone would generate roughly £6.3m

Meaning Wednesday would only need around £1.3m additional home matchday revenue (assuming away revenue is the same).

That equates to fewer than 2,500 additional matchday tickets per game to match the revenue above.

Given expected demand, that seems highly likely.

And that is before considering:-

increased sponsorship value
higher corporate demand
stronger kiosk sales
higher merchandise revenue
improved cashflow certainty

Because Hillsborough’s capacity is significantly above Wednesday’s historic average attendance, there is little doubt in my mind that higher season ticket sales are overwhelmingly positive financially.

Personally, I think Wednesday will exceed 23,000 season tickets.

It shows what is possible with:

sensible pricing
positive messaging
optimism
and reconnecting supporters with the club.

[The Wednesday Word @TheWordSWFC]

Remarkable 👏👏 #SWFC 🦉⚽️

[Joe Crann @YesWeCrann]

Happy Miracle day to all that celebrate

[Geoff SWFC @GeoffSWFC]

@storchyowl What a guy! 🇺🇸

[David Storch @storchyowl]

He

[Chris @Chris_B_SWFC]

@DavWaWaW @TheWordSWFC Have a day off mate, it’s a charity match. Sad twat.

[Chris @Chris_B_SWFC]

What a sad cunt

#swfc

[Matt @MattF1867]

Penning letters to the EFL 😭😭

They’re actually unhinged….

Imagine caring that much and still not understanding a single thing you’re talking about.

#SWFC

[Lee Wildgoose @ Goose Creative @Goose_Creative]

higher res #SWFC