Christian Radley

Founder of Ziggy | Revenue focused demand gen agency

[Christian Radley @ChristianRadley]

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue.

#experimentation #marketing #demandgen

[Christian Radley @ChristianRadley]

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue.

#experimentation #marketing #demandgen

[Christian Radley @ChristianRadley]

It’s time to rethink your B2B marketing budget—and fast.

AI is changing how buyers discover and evaluate vendors. The playbook that worked in 2022 won’t cut it in 2026.

Here’s how Ziggy is shifting spend over the next two years.

#AI #demandgen #b2bmarketing

[Christian Radley @ChristianRadley]

We’re entering the next wave of B2B search.

In the next 6 months, leading B2B marketers are already shifting search budget and strategy to match how buyers are actually searching.

Here’s what smart teams are prioritising right now.

#AI #demandgen

[Christian Radley @ChristianRadley]

The shift is happening faster than anyone expected.

AI is not just a tool—it’s becoming the new front door to the B2B buying journey.

→ In 2025, nearly 1 in 3 buyers start with AI search.

→ By 2029, AI ecosystems will control over 13% of global search ad spend.

[Christian Radley @ChristianRadley]

AI is quietly reshaping how B2B buyers discover and evaluate solutions—and most companies are behind the curve.

Across the last few years, total available impressions across traditional search platforms are declining, whilst the cost for each impression is rising.

#AI

[Christian Radley @ChristianRadley]

What every paid media team gets wrong about testing (and how to fix it).

1. Find the bottleknecks that are blocking growth.

2. Ideate on how they can be improved.

3. Rank tests based on impact and effort.

4. Hypothesise, define success and the schedule.

[Christian Radley @ChristianRadley]

It’s time to rethink your B2B marketing budget—and fast.

AI is changing how buyers discover and evaluate vendors. The playbook that worked in 2022 won’t cut it in 2026.

Here’s how Ziggy is shifting spend over the next two years.

#AI #demandgen #b2bmarketing

[Christian Radley @ChristianRadley]

We’re entering the next wave of B2B search.

In the next 6 months, leading B2B marketers are already shifting search budget and strategy to match how buyers are actually searching.

Here’s what smart teams are prioritising right now.

#AI #demandgen

[Christian Radley @ChristianRadley]

The shift is happening faster than anyone expected.

AI is not just a tool—it’s becoming the new front door to the B2B buying journey.

→ In 2025, nearly 1 in 3 buyers start with AI search.

→ By 2029, AI ecosystems will control over 13% of global search ad spend.

[Christian Radley @ChristianRadley]

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue.

#experimentation #marketing #demandgen

[Christian Radley @ChristianRadley]

What every paid media team gets wrong about testing (and how to fix it).

1. Find the bottleknecks that are blocking growth.

2. Ideate on how they can be improved.

3. Rank tests based on impact and effort.

4. Hypothesise, define success and the schedule.

[Christian Radley @ChristianRadley]

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue.

#experimentation #marketing #demandgen

[Christian Radley @ChristianRadley]

Most software companies need customers to stay for 3-5 years to be profitable. That's why alignment across all customer-facing teams is crucial.

By aligning teams around revenue, companies can drive sustainable growth and maximise customer lifetime value.

#demandgen

[Christian Radley @ChristianRadley]

3 reasons why your marketing agency should be accountable for hitting your ARR number.

#b2bmarketing #demandgen

[Christian Radley @ChristianRadley]

How to avoid the same mistake 9 out of every 10 founders make when hiring a CMO for the first time.

Most founders assume if a marketing leader has been successful in one company, they will be successful again.

What works for one company, might not work for another

#cmo #hiring

[Christian Radley @ChristianRadley]

@helloitsolly This is awesome. 🙌🏻

[Christian Radley @ChristianRadley]

Why its time to move on from the classic “marketing funnel”.

The traditional marketing funnel falls short in providing B2B sales and marketing teams with the insights needed to drive efficient growth.

Here's why...

#gtm #b2bmarketing #marketingfunnel

[Christian Radley @ChristianRadley]

What every paid media team gets wrong about testing (and how to fix it).

1. Find the bottleknecks that are blocking growth.

2. Ideate on how they can be improved.

3. Rank tests based on impact and effort.

4. Hypothesise, define success and the schedule.

[Christian Radley @ChristianRadley]

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue.

#experimentation #marketing #demandgen