💻 Remote Work is to jobs what e-commerce was to stores some years ago: a revolution that will change everything radically and force companies and consumers to adapt. A thread 🪡🔽 (1/n)
Platform properties are globally available to everyone 🥳 We're also publishing a new guide on how to analyze your social and video content performance. Read more at https://t.co/TBqHGqdVqi
FALO GALEGO, FALA-ME PORTUGUÊS! 💚❤️
Uma das cousas que mais irrita as pessoas galegas é que, quando vam a Portugal e falam galego, as pessoas portuguesas tentem falar em castelhano. Essa é a base para a nova campanha da AGAL.
A reminder that, in 2023, Anthropic’s CEO Dario Amodei wrote a document proposing they share their profits with the people whose work they trained on.
But, instead, they ended up buying books cheap (from resellers, meaning authors get nothing), scanning them, and destroying them.
LLM ≠ AI.
A parrot on its own won’t necessarily kill you. A parrot souped up with flamethrowers and flesh-frying laser rifles might. (Even unintentionally.) 🧵
We were honored to work with @samsgoh and @ahrefs on this video. It's a great visualization of the immense damage to trust AI recipes cause. This is happening to all verticals in some form. We demonstrate the problem by cooking another AI recipe. (1/2)🧵 https://t.co/WlNlxg8bTZ
Cloudflare just reshaped how AI crawlers get classified — and SEO teams need to pay attention before Sept 15.
On its second "Content Independence Day," Cloudflare moved away from the blunt "block all AI bots" model toward a behaviour-based taxonomy. Instead of asking "is this AI?", the question is now what is the bot doing, what does it store, and how does it reshare your content?
The three use cases every site owner can now control (yes, including the Free tier):
☛ Search: indexing your content to answer queries later; the behavior that drives referral traffic back to you. Allowed by default.
☛ Agent: real-time bots acting on a human's behalf (ChatGPT-User, Gemini/Claude driving Chrome).
☛ Training: crawling to permanently absorb your content into a model.
The change with the biggest SEO implications ☛ new defaults land September 15, 2026.
On pages that display ads, Training and Agent will be blocked by default while Search stays allowed (for new domains onboarding). More importantly: multi-purpose crawlers will now be blocked according to all their behaviors. That means if you block Training, combined crawlers like Googlebot, Applebot, and Bingbot get blocked too — because they crawl for both Search and Training.
You can opt out in Security settings before Sept 15 to protect your search visibility. Don't sleep on this one.
For AI-visibility work:
☛ A new use signal extends Content Signals in robots.txt — use=immediate (store nothing), use=reference (index, excerpt, link back — the new default), or use=full (summarize and reproduce). These are stated preferences, not hard blocks.
☛ Bots that reproduce content in full can't be Verified. Abusing signals costs a bot its Verified status.
☛ "Verified" no longer means "allowed by default" — it now just makes a bot allowable within its category.
Also worth knowing:
☛ BotBase — a new searchable directory (Enterprise Bot Management) showing every tracked bot, its classification, and a copyable detection ID for security rules.
☛ Transitive trust — an experiment using the RFC 7239 Forwarded header (e.g. Forwarded: for="openai";use="reference") so operator-level trust decisions hold even through layers of intermediaries.
The through-line: control is getting granular, and the era of "search and training are the same crawler" is ending. If you manage crawl access, audit your Training rules now so you don't accidentally deindex yourself in September.
This is what's happening to YouTube. This is one of my most popular videos. It's how to fix a UEFI bootloader. As you can see the traffic has been cut in half over the last 6 months.
But if you Google how to fix a UEFI bootloader, Gemini will give you my exact step by step process. Even the commands it cites are copied directly from my video.
I got no royalty payments and don't even get a link to the original video. I simply lost the traffic and Google is able to provide more value from stolen content.
AI is going to destroy the content industry on the internet and when it's gone, there will be nothing left to train the AI. Since AI can't come up with anything original it relies on stolen content and it can't steal what doesn't exist if it puts creators out of business.
I'm gonna say the quiet part out loud. No one searches for the content on the right and Google doesn't show it to anyone.
So... BYOC - bring your own clicks - I guess.
Google is saying you can't get clicks anymore for things people search for.
La IA no cambia tanto las cosas. Si llevamos viendo eventos seo con CERO mujeres, ahora vemos eventos de SEO, GEO o IA, sin mujeres. Mucha innovación tecnológica, mismo machismo de siempre. Luego que nadie venga con excusas.
Esta semana he leído 3 artículos de Nielsen Norman Group @NNgroup sobre cómo la IA está cambiando la búsqueda.
Son estudios cualitativos, no cuantitativos, el tipo de observación que no sacas de un dashboard. Te dejo mis comentarios.
Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying?
Well, it turns out this rabbit hole is a deep one.
https://t.co/IV0OwbDnlY