A toothpaste company has quietly killed the entire market research industry and nobody is talking about it.
Colgate published a paper showing you can predict real purchase intent at 90% accuracy by simply asking LLMs to roleplay customers.
And this is beyond insane.
If you ask an AI, "Rate this product from 1 to 5," it gives safe, middle-of-the-road garbage.
So researchers invented a method called Semantic Similarity Rating (SSR).
Instead of asking the AI for a number, they asked it to roleplay.
They gave the LLM a demographic profile. They showed it a product concept. And they asked it to write down its raw, unfiltered thoughts.
Then, they used a semantic model to translate those written thoughts into a numerical score.
The results are staggering.
Tested against 57 real corporate surveys and 9,300 actual human responses, the synthetic AI consumers matched real human buying behavior with 90% reliability.
They perfectly mirrored how different age brackets and income levels react to price changes.
And they provided detailed, qualitative feedback that was deeper and more critical than what actual humans wrote.
This destroys the economics of traditional market research.
You don't need to wait a month to see if a product will sell.
You can simulate 1,000 hyper-targeted customer interviews overnight.
You can A/B test pricing across every demographic instantly.
It was 2012 and a VC called me and said “Can I get that Blackbox you built in your garage and used on me”, the next day I was on a plane to the heart of Silicon Valley and a founder who’s name you would recognize.
They started by “micro-dosing” lots of stuff. They ended up full addicted. In 37 days the Blackbox reset them. I ain’t no doctor and the only claim I make is what I see. This is what I saw.
Let me trace the timeline here because nobody's connecting it.
Step 1: Scrape the entire internet. Every book, every article, every conversation, every piece of art, every forum post. Do it without asking. Do it without paying.
Step 2: Train a model on all of it. Call it "artificial intelligence."
Step 3: Go to BlackRock's Infrastructure Summit and announce: "We see a future where intelligence is a utility, like electricity or water, and people buy it from us on a meter."
Step 3 is where you sell people's own knowledge back to them. On a meter.
They took the collective output of human thought, compressed it into a model, and now they want to charge you by the token to access a version of what you and everyone you know already created.
One Reddit user put it perfectly: "They stole all this data from us, the people, our life's work, creativity, art, by devouring the internet and blowing through all copyright laws. Now they want to sell it back to us in the form of a utility."
Imagine if someone photocopied every book in the public library, burned the library down, and then opened a subscription service for the copies.
That's the metered intelligence business model.
And they're pitching it to infrastructure investors as though they invented water.
WeBuyCars has confirmed that due to the huge amount of people buying Chinese cars it has been forced to lower prices of European brands in order to sell them as most South Africans would rather buy a new Chinese car than buy a used European car.
FIFA went to China demanding $300 million,
CCTV told FIFA you scheduled nearly all the games from 12 AM to 6 AM East Asian time, why on earth would we pay that much?
FIFA then came back around begging for $150 million.
CCTV told them $60 million or bounce, GTFO.
Excellent negotiation skills in practice.
And also a sign on how excessive eurocentrism will lead you to having constant Ls in the modern era.
Money was literally invented to not have to know your customer.
It was created to eliminate the layer of trust needed between the exchange of goods.
KYC is antithetical to money.
Senegal are likely to argue that they did not abandon the game, the match was completed by the referee’s whistle.
They can say Article 82 was misapplied because the game continued under the same circumstances and reached its natural end.
The referee allowing Senegal back on the pitch and Morocco happily continuing the game will be used to state the match - and result - was valid.
As the final was completed, they can argue the integrity of the game was upheld.
They can also claim changing the winner of a completed final is an extreme overreach by the Appeal Board. And that the punishment for a delay - not a refusal to play as they finished the game - is excessive.
The daily green smoothie is a disaster for female fertility.
Raw spinach and kale are loaded with oxalates, which bind to calcium, magnesium, and iron in your gut and block absorption. These are the exact minerals your body needs to ovulate and keep a pregnancy.
Cooking your greens with a calcium source like butter or cheese reduces oxalate absorption significantly.
There's a reason your grandma cooked her spinach in cream or butter. Not only does it taste better, but it is also biologically more appropriate.