Organic social media activity (unpaid content) plays the greatest role at the start of the visitor journey. Reaching them pre-arrival, we can influence their decision making; to visit in the off-season, travel to lesser known areas, and make more sustainable decisions.
What an amazing night! Huge congratulations to all our winners at the West of Scotland #ThistleAwards! A fantastic celebration of the very best of the West of Scotland’s tourism and events industry! 🏆
A massive shout-out and thank you to the @ScotRail staff member on the Newton line on Wednesday who found my purse on the train and handed it in to lost property. People really do make Glasgow.
🇩🇪 🏴 Ahead of #Germany vs #Scotland opening game tonight, we have launched a series of adverts targeting locals during #EURO2024 with a touch of Scottish humour 😉
Translated in English: Our landscapes are unbeatable, What a shot! Fan of peaceful surroundings?
Today is the day we launch our new marketing campaign! Supporting not only self-catering operators throughout Scotland but also the communities they are part of.
Find out more here: https://t.co/3RsmF7Ssvd
@SaveSCScotland@VisitScotNews@st_alliance
A great night celebrating the best of Scottish journalism with old colleagues and new contacts. Congratulations again to @belperbarlow and @JeffJMitch - and all the talented photographers nominated in our category.
🌍 New figures released by @ONS have revealed that Scotland welcomed a record 3.9 million international visitors last year.
Posting the strongest international recovery within the UK with visits and spend above 2019 levels.
Media statement: https://t.co/qU34A3LuuV
The results of our two-year marketing campaign featuring famous comic characters Dennis and Gnasher and Minnie the Minx are in.
Find out how we worked with @BeanoOfficial, @ScotRail and other partners to showcase amazing days out across Scotland.
https://t.co/4nHfpBuVK6
@amandacomms@CIPR_Global Wow, amazing effort Amanda! And thanks again for all the points we picked up collectively through your sessions on crisis comms.
Our latest research shows growing visitor appetites for Scottish food & drink experiences 🍽️🥃
Find out how you can develop your business food and drink offering with our new Food Tourism Industry Guide with @scotfooddrink 👉 https://t.co/nIZqXqZqRQ
#scotfoodtourism
Our latest Scotland Visitor Survey, published today, found that Scotland’s reputation as a must-visit, must-return destination is growing Find out more, download the full report. https://t.co/1CgJ7gYTlI
There is just one week to go until entries close for the Scottish #ThistleAwards. Make sure your business or event is in the running by entering at https://t.co/WDXXW4XaQB
Congratulations to all who've been nominated in the Scottish Press Awards - especially those shortlisted in the category @VisitScotNews sponsors. Looking forward to the awards in May https://t.co/x5Sntk3mCY
Last month, we launched ‘Statshot’ our new social series bringing to life the different areas of our work.
In our second video, we take a look at our recent influencer marketing activity and collaborations helping us bring Scotland to new audiences 🤳
🎉Exciting news!🎉
Entries for the 30th Scottish Thistle Awards are now OPEN!
Celebrate your business and tell us why it deserves to be recognised amongst the very best of Scotland’s tourism and events industry. #ThistleAwards