Rachel Pulman

Helping authors unlock Amazon's algorithm through smarter metadata, keywords & category strategy.

[Rachel Pulman @ClareAuction]

Wishing every author a relaxing weekend.
May your coffee stay hot, your ideas keep flowing, and your book climb the Amazon rankings. ☕📚🚀

[Rachel Pulman @ClareAuction]

Weekends are a great time to step back and review your book's Amazon listing.

Sometimes a small change to your keywords or categories can make a big difference in discoverability.

Happy weekend! ☕📖

[Rachel Pulman @ClareAuction]

Amazon's algorithm and I have a complicated relationship. 🤝😂

[Rachel Pulman @ClareAuction]

The authors who win on Amazon aren't always the ones with the biggest marketing budget.

They're often the ones who make it easy for Amazon to connect their books with the right readers.

That's the power of smart metadata.

[Rachel Pulman @ClareAuction]

Running Amazon Ads on an unoptimized book listing is like pouring water into a leaking bucket.

Fix your keywords, categories, and metadata first.

Then scale with ads.

[Rachel Pulman @ClareAuction]

😃😃😃

[Rachel Pulman @ClareAuction]

I don't just optimize metadata.
I study how readers search, how Amazon ranks books, and how small optimization changes can improve long term discoverability.
Every successful Amazon strategy starts with a strong foundation.

[Rachel Pulman @ClareAuction]

When was the last time you updated your book's keywords or categories?
This month
This year
Never
👇 Let me know.

@author

[Rachel Pulman @ClareAuction]

If Amazon doesn't know who your ideal reader is, your book won't appear in the right searches no matter how good it is.
That's where metadata makes the difference.

#AmazonKDP #BookMarketing #AmazonSEO

[Rachel Pulman @ClareAuction]

I optimize Amazon book listings for visibility, discoverability & long-term growth. 📖

[Rachel Pulman @ClareAuction]

Helping authors unlock Amazon's algorithm through smarter metadata, keywords & category strategy.

[Rachel Pulman @ClareAuction]

Publishing a book without SEO is like opening a shop in the desert and expecting traffic. 🌵🤣

[Rachel Pulman @ClareAuction]

Every keyword has a purpose.🧏🧏

[Rachel Pulman @ClareAuction]

Your book isn't invisible... it's just hiding from Amazon. 😂

[Rachel Pulman @ClareAuction]

3 Questions Every Author Should Ask:

Am I in the right Amazon categories?

Am I targeting keywords readers actually search?

Does my listing convert visitors into buyers?

If the answer to any of these is "no," there's room to grow.

[Rachel Pulman @ClareAuction]

One of the biggest mistakes authors make is publishing a book and never revisiting its metadata. Amazon's marketplace changes constantly. Your keywords and categories should evolve too.

[Rachel Pulman @ClareAuction]

Sometimes the biggest sales increase doesn't come from running more ads, it comes from fixing the foundation. Better metadata can improve organic visibility and make every marketing effort work harder.

[Rachel Pulman @ClareAuction]

Question for Engagement
Authors, what's your biggest challenge on Amazon?
Getting discovered
Low sales
Choosing keywords
Categories
Reviews
I'd love to hear your experience.