Clare Trafankowska

Curious by Nature ~ Passionate about Humans ~ Fascinated by all things advertising ~ Philosopher of Life, Tech addict, Caffeine & Wine enthused ~Always Smiling!

[Clare Trafankowska @Clare_Traf]

Do everything with as much passion as you can muster! http://t.co/TVzaaPMCrP

[Rimsha Bhardwaj @heyrimsha]

I hope you've found this thread helpful.

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[Clare Trafankowska @Clare_Traf]

“Articulating your impact isn’t bragging or something to put off until you’re “less busy.” Your visibility affects everything from the budget and headcount you receive to the advancement opportunities you’re trusted with.” https://t.co/pf5qfztV7V

[Clare Trafankowska @Clare_Traf]

#BizTrends2026 | ACA executive director Gillian Rightford: The Renaissance is back. Leadership must catch up. https://t.co/dWgXVEt1Ix

[Clare Trafankowska @Clare_Traf]

#BizTrends2026 | Humanz' Michael Cost : The influencer marketing cheat sheet https://t.co/D7RN1hWrP4

[Clare Trafankowska @Clare_Traf]

Finished #StolenFocus and one thing is clear:

Reclaiming attention isn’t about better hacks or more discipline.
It’s about fewer interruptions, slower choices, and doing less—on purpose.

Awareness is the first interruption.
The rest is practice.

[Clare Trafankowska @Clare_Traf]

The best (and worst) new ads of the month: April 2025
https://t.co/4krNQbtu7z

[Clare Trafankowska @Clare_Traf]

“Give yourself permission and space to excel in an AI-first world”.

https://t.co/OvGWxD9xPY

[Clare Trafankowska @Clare_Traf]

https://t.co/E7u0AsJbXP

[Clare Trafankowska @Clare_Traf]

Does Your Brand Have an Intellectual Alibi?
https://t.co/yha3ReTRiO

[Clare Trafankowska @Clare_Traf]

This is one of the most overlooked factors in success ~ “Ironically, it’s our fear of probing the penumbral darkness of unconventional thinking that leaves us groping through the murky confusion of unsolved difficulties.” https://t.co/bqN4WRtizW

[Clare Trafankowska @Clare_Traf]

The rise of shrinkflation: consumer trust shrinks in tandem with products
https://t.co/N6D7s5fC7p

[IAB South Africa @iab_sa]

Calling all industry stakeholders! 📢

Participate in the IAB SA Internet Advertising Revenue Report, conducted by PwC, and help shape the future of digital investment in South Africa.

[Ad Professor @The_AdProfessor]

10 creative ads I've collected this week:

1. Carlsberg

[Vala Afshar @ValaAfshar]

Be humble and kind. But know your worth.

[This is Kirsty, Go for Kirsty 🇿🇦 @KirstBallard]

Every time you see this on your TL you have to RT. This is our Tom Holland ‘Umbrella’ on repeat 🔥

[David Senra @FoundersPodcast]

One of the best ideas I learned from Kobe Bryant:

“Don’t copy the what. Copy the how”

Kobe would study greatness in any domain. Sports, music, business, art, whatever.

This is why:

“No matter what discipline you are in, there’s a common denominator in how we approach our craft.

The attention to detail.

The level of commitment.

Those things are the same across the board.

That is my message: Don’t look at what I did but *how* I did it.

The how.

And then you can transfer that over to any profession and any discipline.”

[Clare Trafankowska @Clare_Traf]

“If post-bid optimization was predicated on marketers understanding what ad they bought and subsequently using that intel to optimize for the next outcome, then pre-bid optimization is all about marketers figuring out what they should buy and optimizing for every outcome.”

[AI Advantage Agency @aiadvantage]

The investment banker’s view of ad tech https://t.co/TqjGuVGV2b

[Clare Trafankowska @Clare_Traf]

Getting ready to kick-off the official @Cannes_Lions Wrap-Up session with @sterkinekor - looking forward to sharing the many valuable insights garnered from my first Cannes Lions experience!

[Clare Trafankowska @Clare_Traf]

Nine Guiding Principles New Marketers Should Follow Right Away
https://t.co/Zo4IbHJwgL

[Clare Trafankowska @Clare_Traf]

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry | WordStream https://t.co/wD7wo9IhJF