CO/UNITY

Community Engineers. We build structure and experiences that bridge audiences into advocates. Say hi to your GTC (Go-To-Community) partner.
CEO: @thedanrodman

[CO/UNITY @CoUnity_]

Meet @thedanrodman, CEO & Co-founder at Co/Unity.

We are always happy to jam on all things Go-To-Community, just reach out.

[Dan Rodman 🧬 @thedanrodman]

After all this security craziness... just come to Lisbon and come Go Karting with me....

https://t.co/3TQ97p7jvF

[Dan Rodman 🧬 @thedanrodman]

Who wants their logo on a racing jersey? 😅

Trying to pull off a go-kart morning in Lisbon during @StellarOrg Meridian week.

Looking to find at least 3 to 4 ecosystem projects to jump in on a micro sponsorship.

Hit that by Thursday EOD and the Luma goes live. Miss it and a few of us race in @CoUnity_ jerseys anyway 🏎️

DMs open, or tag someone who’d be into it.

[EsteFi | LATAM/ACC @NFTMami]

The clock is ticking....

https://t.co/tfaxw3RofQ

Application is closing soon.

[CO/UNITY @CoUnity_]

Full podcast episode here:

[CO/UNITY @CoUnity_]

Co/Unity - The Ambassador Example Bank https://t.co/dIMySOTdQV

[CO/UNITY @CoUnity_]

The Eigen Cloud ambassador program - we ran the pilot invitation only. Interviewed the people already contributing to the vision, started with 18 creators, and collected over 100 pieces of feedback in the first three months.

We didn’t design the program and then invite people. We listened first and built the culture, process, and value add around what they actually needed.

[Dan Rodman 🧬 @thedanrodman]

Wow @token2049 was epic for us @CoUnity_ this year!

From the c-suite convos, deals moving, results driving our reputation, it's all compounding! 🚀

Stoked to meet @tnolin IRL after working together for a year. 🤝

Super blessed to end the conference with F1 hospitality 🤘

[CO/UNITY @CoUnity_]

We cover this and many other community frameworks in the full episode here👇

[CO/UNITY @CoUnity_]

Co/mmunity Frameworks with @thedanrodman and @tommym_pt https://t.co/wTNuC9GHrH

[CO/UNITY @CoUnity_]

Membership.
Influence.
Needs met.
Connection.

These four psychological conditions have to be present before a group feels like a community instead of an audience. The more you nail them, the stronger the gravity.

Sense of Community theory by McMillan & Chavis.

[CO/UNITY @CoUnity_]

@francescoswiss Best one yet. 🦊

[CO/UNITY @CoUnity_]

Full episode here:

[CO/UNITY @CoUnity_]

Co/mmunity Frameworks with @thedanrodman and @tommym_pt https://t.co/wTNuC9GHrH

[CO/UNITY @CoUnity_]

Not everyone shows up for the same reason. Richard Bartle’s four types, reimagined as Achievers, Explorers, Competitors and Socializers, sit on a spectrum.

Some want to win, whether it’s Mario Kart or the football pitch. Others just want the chat, the daily GM, the “how’s it going?” They host, they connect, they keep the room warm.

A community that only feeds one of them gets thin. The interesting ones hold all four.

[CO/UNITY @CoUnity_]

The Co/Unity team is at @token2049 Singapore, 7–8 Oct.

Want to talk community retention? Come have a Singapore Sling with us. 🍹

[CO/UNITY @CoUnity_]

@oyealmond You forgot to mention you are also an awesome DJ 🪩

[CO/UNITY @CoUnity_]

The Co/Unity team is at Korea Blockchain Week in Seoul. 🇰🇷

Want to talk Go-To-Community strategy?

Reach out and grab a soju with us. 🥃

[CO/UNITY @CoUnity_]

@hmptyc /gang

[CO/UNITY @CoUnity_]

Co/Unity is at SBC Summit Lisbon, 29 Sept–1 Oct.

Want to talk about community retention and advocacy?

Find @buco2021 on the floor.

@sbcgamingnews

[CO/UNITY @CoUnity_]

Community isn’t just the people you sell to. It’s the cheapest way to test ideas.

Skip the abstract “market.” Go to the people who already engage with what you build. They give you the feedback without the cost.

@albertoonchain with his take on what a community should be.

[Dan Rodman 🧬 @thedanrodman]

I did 39 hours of travel door to door, from the Kootenays in BC to Shibuya, Tokyo....And somehow don't feel any jet-lag, locked and loaded, and overly caffeinated with amazing coffee! 🔥

[CO/UNITY @CoUnity_]

@defidave @CapApp @UFGDeFi

[Classic Man @Classicmantweet]

when members don't have access to information about a project/company... they start manufacturing information that may not be accurate and they are also susceptible to false info from bad actors.

a well layed out information resource and active support systems in the community will always help prevent that type of negative exposure.