Co-OC/Passing Game I Spec. Teams Coord. I Head Boys Track I 40 under 40 I Texas A&M Football Letterman ‘06 I NFL ‘07 I Family: Kristin-Rhett-Memphis I Phil 3:14
One of the easiest ways to identify a mature football program is to listen to how they communicate.
In February, coaches may need a full sentence to explain a defensive adjustment. By October, that same adjustment might be communicated with a single word. The objective is not to sound smart. The objective is to move information faster.
The 49ers’ front identification system in the attached example is a perfect illustration. Rather than describing every alignment individually, they created a numbering structure where the first digit identifies the front family and the second digit identifies linebacker structure and support placement. A call like “25 Sup” instantly communicates information that would otherwise require multiple sentences. The language becomes compressed because the understanding underneath it has already been built.
The same thing happens everywhere in football.
An offensive coordinator may spend spring ball teaching what an Over front looks like, how the 3-technique changes run fits, where the bubble exists, and how protection math changes. By midseason, the quarterback simply hears “25” and immediately understands front structure, linebacker alignment, run-game leverage, protection implications, and potential pressure indicators.
That is organizational efficiency.
The best systems are not necessarily the systems with the most information. They are the systems that package information into the fewest possible words while preserving clarity.
By the middle of the season, great offenses are not communicating more.
They are communicating less while understanding more.
Everybody wants the championship.
Not everybody wants the “SHIPS” required to build one.
1. Ownership 2. Leadership 3. Friendship 4. Hardship 5. Sportsmanship 6. Scholarship
Championships are built long before the trophy.
Which one matters most to winning culture?
I've been fired.
I've been blacklisted.
I've started over from nothing — more than once.
At 68, I'm still building. Still coaching humans and coaches. Still relentless.
Not because I'm special.
Because at some point I made a decision that most people don't make:
I decided that the setback was part of the story — not the end of it.
Every organization I've worked with has people sitting inside it right now who've been knocked
down and haven't fully gotten back up.
Not because they can't — because nobody has told them that the comeback is both possible and required.
That's the talk I give. Not motivation — framework. Not a feeling — a decision.
The decision to treat every fourth and long as a reason to go for it, not a reason to punt.
If your organization could use that talk — I'd welcome the conversation.
Grit is not the absence of fear.
It's the acknowledgement of it and having the willingness to still act.
It's being uncertain of an outcome, but remaining dedicated to it.
It's allowing the potential for failure in order to achieve success.
🚨🏈College Camp in your backyard! Midwestern St will be at Ridge Point Wednesday, May 27! Take advantage of the convenience and great opportunity to compete and be evaluated!
Most teams want the trophy. But what does the trophy cost?
Brent Venables nailed it. 🔥
Respect the jersey.
Respect the routine.
Respect the process.
Nobody wins alone.