@PhilKiel Plenty of winners but itβs the scaling within the abo that I find then gets the frequency high and is that to the detriment of scaling in the cbo. Work to be done. Always testing. Thanks for the reply Phil.
@PhilKiel Iβve tried both. However, Iβve found though that scaling within the testing abo setup rips the frequency up high. Obviously, that can be down to creative not being strong enough to scale but my question would be do you has any exclusion differences from testing to scale?
@PhilKiel Whatβs the logic behind separating your partnerships in a separate campaign and not in the value cbo in your case? Using them as pure new customer acquisition campaign?