My favorite yet.
Player buy-in (relationships). Time constraints between staged photos (keep it simple). Speed ramp in post (give poses some love). Break the 4th wall (show who they are).
Make them wonder… Who’s stopping this team? (Avengers-esque.)
Genius campaign from Heinz
Heinz bottle as an OG condiment signaler —these shots of restaurants filling up with empty bottles with other brand ketchups
“Even when it isn’t HEINZ—
it has to be HEINZ” 🍅
incredible
SPECIAL REPORT: WNBA star Brittney Griner was released by Russia in a 1-for-1 prisoner swap for Russian arms dealer Viktor Bout, according to a U.S. official. https://t.co/7Nn4j0ryxH
SGA hit the game winner and continued his scoring clinic this season 🔥
➤ 42 PTS vs. Wizards
➤ 39 PTS vs. Bucks
➤ 38 PTS vs. Mavs
➤ 37 PTS vs. Celtics
➤ 37 PTS vs. Knicks
➤ 37 PTS vs. Nuggets
Audience - who you target
Belief - what you say
Creative - how you say it
Distribution - where you say it
End Result - how you measure
👆the ABCDE of coherent campaign planning