Jason Bradwell 👋

helping b2b companies build the *best* podcast. co-founder of my daughter

[Jason Bradwell 👋 @JasonRBradwell]

remember…

behind every successful business is the founder painting the walls of their new office at 11pm on a Saturday

[Jason Bradwell 👋 @JasonRBradwell]

Here’s what I learned about B2B marketing whilst taking my daughter to Disneyland….

…come on, get a grip lol.

[Jason Bradwell 👋 @JasonRBradwell]

Name me something more magical than when the whole team co-ordinates their profile pics in Slack…

#teamyellow

[Jason Bradwell 👋 @JasonRBradwell]

Last Friday we had the first B2B Better Summer Party.

It was epic.

Crazy to think that 18 months ago, this little agency (if you could even call it that) was just me, sitting at home, editing podcasts on Descript.

We're now a team of 6 FTE (with another 3 colleagues off-shore) working out of our own office, delivering some of the best B2B thought leadership campaigns to hit the market.

Extremely grateful to everyone who has helped us along the journey so far, especially this awesome team.

[Jason Bradwell 👋 @JasonRBradwell]

@wearekumo https://t.co/FJiWzaAoHu

[Jason Bradwell 👋 @JasonRBradwell]

One my favourite shows we're working on right now is Blockchain: Beyond the Hype from @wearekumo.

Why?

Because, frankly, most of the industry is full of hyped-up BS.

Meme coins, pump-and-dump schemes, just blatant scams... it's all somewhat soul-crushing for people like me who believe in the potential of the tech.

But that's what Beyond the Hype works to counter.

It's an exploration of the REAL use cases of blockchain technology. The things that are genuinely impacting (and improving) people's lives.

We've been working on this show for a few months now and every episode is better than the last - with our most recent one exploring the tokenisation of diamonds, and our next featuring a company that is totally disrupting the Eastern European energy market.

I guess what I love most about the show is it's a premier example of picking a niche and OWNING it. Kumo could have easily gone ahead and built a show around blockchain hype, got a ton of downloads, but it would have been empty calories.

Instead, they chose the hard path of conducting in-depth research on what actually matters in the market and built from there.

If you care at all about the potential of blockchain, I seriously recommend checking it out.

YouTube link in comments!

[Jason Bradwell 👋 @JasonRBradwell]

Well... that went well.

Had a fantastic turnout at our first B2B Bevvies of 2025.

Someone asked me "Why do you put these on?"

It's simple. There's a HUGE community of B2B marketers here in the UK that want a no-pressure, no-agenda casual networking event where they can enjoy a couple of drinks, meet some cool people, share some war stories and be home by 9pm.

That's the space we're trying to create.

If you fancy joining us at our next one in March, drop me a DM and let's get you added to our private WhatsApp Group.

[Jason Bradwell 👋 @JasonRBradwell]

I wake up at 4am and you can to. Here’s how:

Go to bed at 8:30pm.

[Jason Bradwell 👋 @JasonRBradwell]

ruby at the beach 🐕

[Jason Bradwell 👋 @JasonRBradwell]

folks who ask the barista to make their drink “extra hot”:

what exactly are you looking for?

[Jason Bradwell 👋 @JasonRBradwell]

@RETR0MIKEY It’s going to be a ride.

[Jason Bradwell 👋 @JasonRBradwell]

building an agency from scratch:

the beginning

[Jason Bradwell 👋 @JasonRBradwell]

@JoelKlettke ooof

[Jason Bradwell 👋 @JasonRBradwell]

@DarrylSparey I don’t think I can walk any more. 😆

[Jason Bradwell 👋 @JasonRBradwell]

sliding into Monday

(and breaking my kneecaps)

[Jason Bradwell 👋 @JasonRBradwell]

@alischwanke I prepare 20+ page docs regularly.

Key thing is who is reading it - the marketing lead, not the CEO.

Prepare for your audience.

[Jason Bradwell 👋 @JasonRBradwell]

@RichardDedor For sure!

[Jason Bradwell 👋 @JasonRBradwell]

Heading to the US in October for work. Visiting:

> New York
> Boston
> Atlanta
> San Diego
> San Francisco
> LA

Would love to grab a beer/coffee with any Twitter friends in town.

[Jason Bradwell 👋 @JasonRBradwell]

@RETR0MIKEY 🍎

[Jason Bradwell 👋 @JasonRBradwell]

@AYakatally We’ll have to put on another dinner.

Also - would the Knicks be playing in October?

[Jason Bradwell 👋 @JasonRBradwell]

@TomBasgil Awesome! We’ll probably organise a dinner - I’ll keep you posted!