Cognosis

We're a thoughtful, tightly-knit team who help businesses and brands build strategies that ignite growth.

[Cognosis @Cognosis]

Jackie Ducker @kiergroup - trying to tie together some hugely diverse services under a unified CX approach. Interesting challenge! #CustomerExperience

[Cognosis @Cognosis]

Are big drinks companies looking at the biggest opportunities in Non-Alcoholic? https://t.co/UHmv0NZMUI #DryJanuary #Marketing

[Cognosis @Cognosis]

Are UK brands doing enough to meet consumers’ expectations? https://t.co/mK5RG7Jhah #CustomerExperience #brand

[Cognosis @Cognosis]

Can a new product strategy help @TalkTalk bounce back? #mobile #focus https://t.co/13p2FYKgUE

[Cognosis @Cognosis]

Impact of Brexit on telecoms @DixonsCarphone. Will new iPhone revive consumer appetite? #iphone8 #Brexit #weakpound https://t.co/8dUuVRFbjj

[Cognosis @Cognosis]

@Vodafone busy targeting 'Millennials' with Voxi sub-brand - does it work? #Telecoms #Voxi https://t.co/XQahzTHRcC

[Cognosis @Cognosis]

Eat or be eaten. Why you should cannibalise your own products for growth. #portfolio #wired #decision https://t.co/1XzAELjtRH

[Cognosis @Cognosis]

@SKODAUK incredible brand transformation has led to Bernhard Maier voted brand manager of the year #Skoda #Brand https://t.co/8pRzoBqn5O

[Cognosis @Cognosis]

@ProcterGamble leading the way in focusing portfolio to remain competitive and find growth? #portfolio #strategy - https://t.co/0MB2mphKgm

[Cognosis @Cognosis]

Challenges facing @DiageoGB direct to consumer sales - test & learn will work eventually - https://t.co/VtkCbYPL9K #partnerships #strategy

[Cognosis @Cognosis]

Interesting comments on the next evolution of @CamdenBrewery post acquisition - https://t.co/GKnJ7Ek6H3 #craft #beer #growth

[Cognosis @Cognosis]

'Heineken...have gone from brewer to publican. We're not interested in doing that'- @ABInBevUKI_News https://t.co/sosWlNh0RB #beer #strategy

[Cognosis @Cognosis]

@C_McFarlane: 'companies that treat digital as a discrete strategic objective could be left behind' - https://t.co/vmyGdRkndn #FridayReads

[Cognosis @Cognosis]

View of @thedanward back in 2014 - 'Burning Platform' approach is 'destructive and fear-based' - https://t.co/4aCst80mj8 #leadership #change

[Cognosis @Cognosis]

Worth revisiting - how do you convince people to change when things are OK? https://t.co/EnbeS7SPuh #change #strategy #leadership

[Cognosis @Cognosis]

Rounding off our #digital #strategy theme. Burberry and how it integrated digital to turnaround its business https://t.co/8zclklqDjW

[Cognosis @Cognosis]

"As organisations seek to integrate the massive flow of digital data ... they face a triple challenge" - https://t.co/XKEA5YAbyx #digital

[Cognosis @Cognosis]

@Diageo_News CEO Ivan Menezes - being proven right on the importance to digital integration - https://t.co/yh00CwS9eU #digital #marketing

[Cognosis @Cognosis]

Great article from our own Catherine McFarlane on 'The Death of Digital Distinction' - https://t.co/gkqeosp39R #digital #strategy #business

[Cognosis @Cognosis]

Useful overview for marketers - How GDPR affects your ability to deliver great customer experiences https://t.co/0p75yjmpFI #marketing #data