Lo de la FIFA es inédito.
Los condimentos de la competición son todos heinz, pero como no es sponsor de la copa los están tapando con duck tape.
No solo lograron visibilidad y una excusa para comunicar, sino que ahora están haciendo mkt en conjunto con levi’s.
Esto es esencialmente marketing de guerrilla.
World Cup fans eating at home after being in the US:
“There’s no refills or ranch lol…”
And now they’re back wondering why everything looks like it was designed for ants.
Portions are miniature, drinks are modest, sauces are rationed like it’s a national security issue—meanwhile in the US it was basically “here’s a bucket of everything, good luck.”
Now every plate at home feels like a sampler menu and not a meal, like the chef is personally trying to make sure you don’t overcommit.