Attention around the @WNBA only continues to soar 📈
So who better to talk to than the person in charge of the growth of the league ...
Thanks to @ColieEdison for joining @iamBenLyons
https://t.co/BWCyW4JMJg
It was indeed an honor and a pleasure to host this important and fulfilling conversation during the Women In Sports Summer Summit ahead of this morning’s game. @KeiaClarke@JenRizzotti and @ColieEdison dropped so many nuggets! POWERHOUSES!
@wisenycmetro@WISEBOS#WNBA
The Game is Growing
.@ColieEdison (@NCITU ’06), Chief Growth Officer of the @WNBA, shared with @people how the league is ready for one of their most-anticipated seasons ever. Learn from Edison how rising stars and more are driving the W to newer heights.
https://t.co/yAqLEZnEs3
"It's pretty simple. Broadcast windows now make it easier than ever to be a fan. That drives the ad dollars, that makes everyone win." Colie Edison @wnba on @ScrippsSports#wnba#sportsbiz
"We are tapping into a narrative that doesn't involve gender." Amen. @ColieEdison Chief Growth Officer @wnba. It's not womens sports it's not men's sports. It's great athletes. It all grows together not men vs women. #sic24#wnba#sportsbiz
Saturday's #WNBA All-Star game in primetime on ABC was the most-watched in 16 years
🏀 850K viewers (+16% vs. 2022)
🏀 986K viewers watched the WNBA Countdown pregame
🏀 Friday's Skills Challenge/3PT Contest on ESPN was +43%
The @WNBA and @Google renewed their Changemakers partnership through 2025, just ahead of the 2023 All-Star Game—and the tech giant sees more opportunities to grow the league https://t.co/zfzGl5wTta via @Adweek
#WNBA midseason viewership is up significantly on ESPN platforms
🏀 548K avg. viewers thru 13 games (up 46% vs '22)
🏀 647K avg. viewers for ABC's 8 games (up 18% vs ABC's pre-All Star games in '22)
"1% of all sports sponsorship dollars goes to women & only 5% of sports media coverage goes to women" How do we change this narrative? And how can partnerships help? 🤝
@ColieEdison, @WNBA tells us more at the @UN#SDG Lounge 💫
🌍 Join us: https://t.co/YYvYtRgGPb