8. Paradox of choice
The more choices you present to a prospect, the less likely he is to pick one.
How to use it:
For every piece of marketing that you create, offer the least possible amount of options at the end.
(this amount is usually one).
Example:
6. Color psychology
We associate different colors with different feelings, brands, and products.
How to use it:
Use the color psychology chart below to pick colors related to your product, industry, or brand.
Use those colors in your website, emails, and LP's.
Chart:
Tesla is worth $725 Billion – more than 2x GM, Ford, and Toyota combined.
Yet Elon claims they’ve never spent a dollar on paid marketing.
But that’s not true — Tesla is running the most effective modern marketing campaign in history.
Here’s a breakdown:
Find Your Calling
Find the intersection of your:
• Passion
• Mission
• Vocation
• Profession
You only live once.
Make sure you're doing work that feels like play.
If you're checking the clock, quit.
Here is an Ikigai template for inspiration:
80% of your website visitors will never make it past your headline.
After working on 300+ landing pages I put together a blueprint for you to optimize yours.
Here are the 5 elements of an above-the-fold that will increase your conversion rate: