Colleen P. Kirk

Associate Professor of Marketing, New York Institute of Technology

[Colleen P. Kirk @ColleenPKirk]

@Forbes @mcgrathmag quoted her interview with me in her delightful and insightful article about why @Barbie made the Forbes 2023 Power Women List.
#Marketing #ConsumerBehavior #ConsumerBehaviour #NewYorkTech #NYITSOM
@forbes https://t.co/dTk9kbshvJ

[Colleen P. Kirk @ColleenPKirk]

@Forbes' @MaggieMcGrath quoted her interview with me in her delightful and insightful explanation of why #barbie made the Forbes 2003 Power Women List. #marketing #consumerbehavior #NewYorkTech #NYITSOM #BarbieMovie https://t.co/dTk9kbsPlh

[Colleen P. Kirk @ColleenPKirk]

I was happy to share some thoughts about the remarkable ongoing relevance of #Barbie in a #NewYorkTech faculty forum.

#barbiethemovie #NYITSOM #marketing #consumerbehaviorFaculty Forum: Why Consumers Are Tickled Pink About Barbie | News | New York Tech https://t.co/mOXOUVAmYT

[Colleen P. Kirk @ColleenPKirk]

'50 AI Prompt Examples for Marketers to Use in 2023 via @HubSpot ' https://t.co/CeMrmYchbI

[Colleen P. Kirk @ColleenPKirk]

I was delighted to speak with @Quikly about #PsychologicalOwnership in #consumerbehavior.
#marketing #NYITSOM #NewYorkTech #consumerpsychology
https://t.co/OXkn70sMdS

[Colleen P. Kirk @ColleenPKirk]

Interesting discussion of the #consumerpsychology of scarcity by @Quikly.

https://t.co/u4ZsXudoDt

[Colleen P. Kirk @ColleenPKirk]

Brands are battling (one of) the dark sides to generative #AI. A powerful sword that cuts many ways.
#Marketing #branding

https://t.co/9fJa6tH7fQ

[Colleen P. Kirk @ColleenPKirk]

P&G Continues to do the Work in Its Allyship Journey to the Black Community https://t.co/kOxReRCina via @Adweek

[Colleen P. Kirk @ColleenPKirk]

So proud of our DO medical students, with an impressive 100% match rate! Many congratulations to all, especially those in our DO/MBA program!

#NYITCOM #NYITSOM #mba #medstudents
A Perfect Match (Rate) | News | New York Tech https://t.co/UgSAr0XHoy

[Colleen P. Kirk @ColleenPKirk]

https://t.co/6nOyVwY5rI

[Colleen P. Kirk @ColleenPKirk]

I'm proud of my talented and hard-working DO/MBA students. Student Profile: Alex Devante Hernandez | News | New York Tech https://t.co/BwgBtUZj3O
#NYITSOM #NYITCOM #MBA

[Colleen P. Kirk @ColleenPKirk]

I'm thrilled to help build visibility for @nyit and share insight in this story about consumer decision-making, which is so vital for marketers to understand. Thanks for the platform, @Quikly! #Marketing #consumers

[Quikly @Quikly]

5 insights on the psychology of consumer decision-making: https://t.co/dYWHQjwcsI FT @BButlerStoryTap, @storytapvideo // @ColleenPKirk, @nyit // @CARLsagt, @swipe_by and more #consumerpsychology #marketingpsychology

[NYIT Management @NYITSOM]

Today’s consumers are eager to rate their interactions with providers. But what would happen if businesses reviewed them? Colleen Kirk, D.P.S., associate professor of management and marketing studies, and her fellow co-authors explore in a new study. https://t.co/nLJgSYuzOH

[Colleen P. Kirk @ColleenPKirk]

New York Tech wrote about my new research with Laura Schrier Rifkin and Canan Corus on reviews of consumers and the #ReputationEconomy.
Turning the Tables on Consumers | News | New York Tech https://t.co/aZWPzUT17f
#Consumerbehavior #Marketing #NYITSOM

[Quikly @Quikly]

5 insights on the psychology of consumer decision-making: https://t.co/kZjnLHTza0 FT @BButlerStoryTap, @storytapvideo // @ColleenPKirk, @nyit // @CARLsagt, @swipe_by and more #consumerpsychology #marketingpsychology

[Colleen P. Kirk @ColleenPKirk]

Is the customer always right? I am very happy to share that my article about reviews of consumers in the #sharingeconomy, coauthored with @LauraSchrierRifkin and @CananCorus has been published by Journal of Consumer Research @JCRNEWS.
#marketing #NYITSOM #NewYorkTech

[Colleen P. Kirk @ColleenPKirk]

With marketers and businesses using #GenerativeAI, students who learn how to use it wisely will have a competitive edge in the job market. #NYITSOM #marketing #NewYorkTech #marketingEducation

https://t.co/3CkIFSyDOx

[Colleen P. Kirk @ColleenPKirk]

@longoni_chiara @JCRNEWS Congratulations!

[Colleen P. Kirk @ColleenPKirk]

#SocialCommerce is likely to be an important new trend in #consumerbehavior. Social commerce: The future of how consumers interact with brands https://t.co/UFh3fQInr8 via @McKinsey #marketing

[Colleen P. Kirk @ColleenPKirk]

@Quikly 's @LindsayKeener asked me some thought-provoking questions about my research on #ConsumerNarcissism. Listen to her podcast to learn more!
#Marketing #consumerbehaviour #narcissism #consumerpsychology #NYITSOM
https://t.co/QQpSN0d6SO