College.town

The gathering place that powers the people who power college athletics. Home of @d1ticker.

[College.town @CollegetownHub]

New Episode 🎙️ The NACMA Timeout Podcast: Evolution of Revenue, Facilities, and Leadership with @SoonerAD, Joe Castiglione

Listen anywhere you get your podcasts 🎧

[Zach Dayton @Zach_Dayton]

In this weeks @CollegetownHub x @NACMANews CRO.ticker:

AI and market knowledge could drive the trend. https://t.co/WyAjv31nbQ via @MorningBrew

[Zach Dayton @Zach_Dayton]

This week in the @CollegetownHub X @NACMANews CRO.Ticker

Nike v Adidas: are we about to see a creative uptick?

Marketers Are Quitting Corporations for Sports Teams. CMOs Who Made the Move Explain Why.

More: https://t.co/3bvy9hbPLF

[College.town @CollegetownHub]

"People lost their mind over it!" 🤯

How a light blue satin bomber jacket drove attendance for @Titans season ticket holders and helped disincentive fans from reselling their tickets to visiting fans.

Full discussion of the creative promotion and lots more on the latest Margins of Victory podcast

[D1.ticker @D1ticker]

Top stories from this morning's D1.ticker:

➤ Latest on CFP expansion & Big Ten's $2.4B deal
➤ Inside Sixth Street
➤ Ole Miss gives HC Lane Kiffin a deadline
➤ New VT FB HC James Franklin's buyout details
➤ Future of Women's Lacrosse

Read more: https://t.co/zZ7HknFHol

[D1.ticker @D1ticker]

Top stories from today's Evening Standard:

➤ UC Investments releases statement
➤ Lots more on the @bigten deal
➤ @AZATHLETICS lands large naming deal
➤ 2025 DI Men’s Soccer Championship bracket revealed

Read more: https://t.co/qpedms3RqS

[D1.relocation @D1Relocation]

New week, new NEW partner! 🤝

@KStatesports will now offer comprehensive concierge relocation assistance for all incoming coaches and administrative staff 🏠🚚🧑‍🔧

✅ Coordinating details with moving companies & car shipping services
✅ Identifying realtors & short-term housing options ✅ Even helping set up home utility services
✅ Lots more to make the transition seamless and stress-free!

[College.town @CollegetownHub]

For many departments, creating new club spaces and premium inventory is one of the biggest opportunities for new revenue generation 🏟️📈

But how do you get started?

Perspective from @PlayflyAspire President Gil Beverly ⤵️

[College.town @CollegetownHub]

Q: Do you embrace the secondary ticket market or give it the Heisman? 🎟️

A: ⤵️

[College.town @CollegetownHub]

View the full list of prices for every Week 12 game on @CS_Connect1: https://t.co/7CMmmULlTC

[College.town @CollegetownHub]

🏈🎟️ Top ticket prices for this weekend's games:

1⃣ @TexasFootball at @GeorgiaFootball
2⃣ @GamecockFB at @AggieFootball
3⃣ @UMichFootball at @NUFBFamily

[College.town @CollegetownHub]

Watch the full podcast here or listen anywhere you get your podcasts!

https://t.co/CRcEOZdlMl

[College.town @CollegetownHub]

New Episode! 🎙️ Margins of Victory: Episode 4⃣

Gil Beverly joined @LMUPintens for a wide-ranging, insightful conversation:

➤ Premium as an Annuity: Creating new inventory (clubs, smaller boxes) widens revenue margins and creates what is effectively an annuity due to significantly stronger renewal rates.

➤ Combating the Secondary Market: While at the Titans, Beverly developed the 22nd Element loyalty program in a strategic effort to disincentivize fans from reselling their tickets.

➤ Leaning into Local Culture: Finding intersections between football and culture to foster local pride.

[NACMA News @NACMANews]

🎙️ New episode of the NACMA Timeout Podcast!

@BaylorAthletics Deputy AD & Chief Operating Officer @mrs_overshown joins #NACMA President @Zach_Dayton to discuss the Bears’ modernized departmental structure, her leadership approach, and strategies driving revenue generation at Baylor.

🎧 Listen now: https://t.co/h4khrtE4ZY

[D1.ticker @D1ticker]

Top stories from this past weekend:

➤ Big Ten $2.4B capital deal update
➤ MSU President Mark Keenum on CFP expansion
➤ How the @BigWestSports went remote
➤ @SunBelt's Keith Gill on how FB success impacts hoops
➤ Investigation into Baylor AD Mack Rhoades

Read more:

This morning: https://t.co/YxrHg6Xxnj

Sunday: https://t.co/2HxK4TVL2Z

Saturday: https://t.co/z68hX3gMf1

[College.town @CollegetownHub]

One issue holding athletic departments back from fully maximizing revenue: Benchmarking against other college programs vs. what the market will invest. #MarginsOfVictory 📈🎙️

[College.town @CollegetownHub]

When @AnthonyLMacri arrived at the Memphis Grizzlies, they had over 120 corporate partners: "That's way too many for an NBA team."

So how did the Grizzlies use data and benchmarking to grow sponsorship revenue by decreasing the total number of partners?

[College.town @CollegetownHub]

NBA-Style Benchmarking for the ACC: @AnthonyLMacri is establishing a new Team Marketing and Business Operations (TMBO)-like function for @theACC to aggregate and anonymize sponsorship and operational data among member schools. 🏀📊📈

Listen to the full conversation on the latest episode of Margins of Victory with @LMUPintens 🎧

[College.town @CollegetownHub]

What is private capital and what is it not?

@AnthonyLMacri provides a highly detailed explanation in the latest episode of the Margins of Victory podcast.

This is a must-listen if you want to understand the dynamics.

[College.town @CollegetownHub]

"The idea behind institutional capital in college sports is to act as an accelerator to catching up to real growth... And that will allow them to recognize revenue more quickly and to build value much more quickly." - ACC CRO @AnthonyLMacri

Find this tremendously insightful episode of Margins of Victory wherever you listen to podcasts 🎧