Collin Jae Barrett

I write stuff I need to remember

[Collin Jae Barrett @CollinJBarrett]

@noahiglerSEO Is this to avoid manually requesting indexing for these pages?

[Collin Jae Barrett @CollinJBarrett]

If you fumble a sales call, here’s the best way to handle it:

Keep moving forward.
Next call, next outreach, next sale.

…and feel free to try to sell them again.

[Collin Jae Barrett @CollinJBarrett]

Assumptions blind, hypotheses guide.

In relationships, sales, etc there’s always a surprise.

Great negotiators seek out the surprises with hypotheses prepared.

Bad negotiation starts with assuming you have the answers.

[Andy Frisella @andyfrisella]

You don't change when you're comfortable.

You don't change when it's "kinda bad."

You change when you hate your life so much you feel fucking disgusted with yourself.

When you look in the mirror and can't stand what you see.

When the way you're living makes you sick to your stomach.

When the cost of staying the same feels worse than the pain of changing.

That's the switch.
That's the breaking point.
That's when shit changes.

So if you're there now…

Good.

It means you're ready.

Ready to rebuild.

Ready to create the life you actually want.

Disgust isn't the end.

It's the beginning of everything you ever wanted.

#100to0

[Naval @naval]

Don’t sell anything you wouldn’t want your children to buy.

[Collin Jae Barrett @CollinJBarrett]

@iblamejulius Super balanced take. Love it

[Collin Jae Barrett @CollinJBarrett]

Pain, just like time, is relative. When babies cry because they’re hungry, they’re going through a relative 10/10.

Kids grow so fast because they stack relative 10s.

If you want to grow fast, stack more relative 10s

[Collin Jae Barrett @CollinJBarrett]

If you can be mentally, emotionally, spiritually, or physically tired; that means you can draw energy from those four places individually of each other.

[Collin Jae Barrett @CollinJBarrett]

Mistakes are made out of three places:
1. Negligence
2. Maliciousness
3. Ignorance

Most leaders have a favorite one to jump to. Most don’t take the time to figure it out so they can solve the direct problem:

1. Incentive
2. Personnel
3. Teach

[Collin Jae Barrett @CollinJBarrett]

@aditikbuilds Focusing on the boring is key, when you’re big enough, you have no choice to do that or you implode your business

[Collin Jae Barrett @CollinJBarrett]

@germmoo @NoahKingJr ChatGPT has ruined conversation.

[Collin Jae Barrett @CollinJBarrett]

I’ve listened to thousands of hours of podcasts. Read thousands of pages of books.

Nothing changed my behavior until I finally believed there was a greater man inside of me. I just have to let him loose.

[Collin Jae Barrett @CollinJBarrett]

If you’ve always been the guy to do all the work on the group homework assignment, delegating is hard lol.

[Collin Jae Barrett @CollinJBarrett]

@Codie_Sanchez Ask them about how they measure success. The metrics they give will tell you if they’ve done it before. Then ask them questions they’d never prepare for.

[Collin Jae Barrett @CollinJBarrett]

In business acquisitions, there are three levers at play:
1. Capital
2. Time
3. Risk

If you lower one, the other two go up.

[Collin Jae Barrett @CollinJBarrett]

Words matter. But only because they shape how we think and emotionally react.

[Collin Jae Barrett @CollinJBarrett]

Personalization at scale is the new ad format.

Do ads that target 40% single-issue buyers.
Ads that target the 20%.
The 15%.
10%.
5%
2.5%
Etc.

Meta will love that volume of creative

[Collin Jae Barrett @CollinJBarrett]

If you have a great offer, just say what it is.

[Collin Jae Barrett @CollinJBarrett]

Keep your offer length as long as a text.

[Collin Jae Barrett @CollinJBarrett]

Copy tip: people are “single-issue” buyers. Don’t over use mental real estate by explaining the offer, have simple add-ons. One of them will get them to buy.