Colour In Media

- No Retainer - Pay As You Go!
- Graphic & Web Design
- SEO & Google Ads
- Event Management
- Social Media Marketing
- Logo, Branding & Videography

[Colour In Media @ColourInMedia]

Building that bridge to your customer is just as important as maintaining that relationship once it's there.
Marketing is useless if it isn't MAINTAINED 🙌

[Colour In Media @ColourInMedia]

Hashtags. A great way to get your content seen by a wider audience and increase engagement, or is it?
If your hashtags are deemed not relevant to your post, you'll be considered irrelevant and the algorithm will shun you.
Don't use hashtags, if you have to, make them relevant.

[Colour In Media @ColourInMedia]

Your target audience are real life humans with real human things: age, gender, spending habits etc.
This isn't just random info, it's your target audience's DEMOGRAPHIC. Using this to understand who will buy into you (and who won't) can be one of your best kept secret weapons. 🤫

[Colour In Media @ColourInMedia]

Understanding your target audience has never been easier. 🔥

Using these tools you are able to learn about who is engaging with your content and more importantly who you should be aiming your content and products at.

[Colour In Media @ColourInMedia]

Content is king, and if your content isn't engaging, algorithms will drop you and your customers won't be engaged. 👎
The bottom line is that no one likes be told to buy something, so don't tell them, create engaging content to show them why they should.
Job done. ✅

[Colour In Media @ColourInMedia]

You're message is there to influence people to join you, not directly tell them how great you are.

Ask yourself, why should people care about you how great you are? And if they don't care, what would they miss out on?

[Colour In Media @ColourInMedia]

Reaching your audience can sometimes feel like a guessing game. Where do I reach them? How should I be communicating? How do I know they're interested?

These are all valid questions, want the bigger picture? Follow these four steps to begin your relationship with your audience.

[Colour In Media @ColourInMedia]

Only target the audience who are engaged or find value in what you're promoting. After all, you wouldn't sell gloves to someone with no hands...

[Colour In Media @ColourInMedia]

One size doesn't fit all.

How can you speak directly to your best potential customers if you're targeting their kids, parents, and colleagues at the same time? You can't.

[Colour In Media @ColourInMedia]

To reach your target audience, you need to be around your target audience. Influencing their perception of your brand isn't easy when they don't know you exist, so find where they are, and start turning potential customers into a loyal fanbase.

[Colour In Media @ColourInMedia]

How did the hottest brand go from hot to not (and then hot again)? 🔥
Read on to find out how brand perception can take you places you never dreamed you'd be, or even even placed you didn't want to be...

[Colour In Media @ColourInMedia]

Ever seen your favourite celebrity get 'cancelled'? Their public perception has been altered - it works the same for companies.

Brand perception can be the difference between a shining 5 star review, and a public online scolding.

[Colour In Media @ColourInMedia]

Branding is all about separating YOU from the competition. It’s about linking colours, logos and fonts to you, as well as values, personality and emotions. 🤝

Done correctly, potential customers know what you're all about simply from aspects such as your logo, brand colours etc.

[Colour In Media @ColourInMedia]

If you've kept up with our last two posts, you should be pretty clued up on debranding.

We've gathered how and why debranding happens, so this week, let's take a look at a real world example of debranding (it's a good one too).

#marketing#manchester#business#digitalmarketing

[Colour In Media @ColourInMedia]

So we've covered what debranding is, but WHY does it happen?

Taken on for it's possible benefits, this week we take you though why debranding is tempting brands around the world.

#marketing #manchester #business #digitalmarketing

[Colour In Media @ColourInMedia]

It's Friday, and this week we're covering debranding. Taken on by some of the largest companies in the world, it has the potential to completely transform your branding.

Head to our website to find out more about debranding, and how it can help you gain an edge in your industry.

[Colour In Media @ColourInMedia]

Did you know statistics can
increase engagement by 30%?

Share a snippet about an industry related statistic, this can also then help you to plug your business whilst giving a good insight to your customer!!

#marketing #industrynews

[Colour In Media @ColourInMedia]

Tell your followers what you are
grateful for! This could be your fellow coworkers or
even as simple as the weather that day.

A little gratitude is something that's always nice to see!

#marketing #industrynews

[Colour In Media @ColourInMedia]

Reels are a great way to get your
content out there in a fast, interesting way.

Creating content with reels should be up-to-date with
current trends to achieve the best interactions, dancing
and trending audios are a killer combo.

#marketing #industrynews