Connor Benham

Book more qualified sales calls into your team’s diary using Meta ads & direct mail | $15k+ B2B services only | 1000+ calls booked - click below to apply

[Connor Benham @ConnorBenham]

"why do I need to record 30 unique ads?"

10% will be winners

Giving us three angles to optimise from to create 30 more ads

10% win again

Now we have six winning ads

If you start with ten

You'll only have two winning ads

And 66% fewer calls

dont be bitch

film ads

[Connor Benham @ConnorBenham]

10 years ago I paid my media buyers more than my copywriters

now because of Andromeda

I pay my copywriters more than my media buyers

Exactly how it should be

[Connor Benham @ConnorBenham]

Hiring a full-time meta media buyer:

- Must be confident in the ads manager (obvs)
- Build VSL call funnels
- Create workflows in client CRMs
- Setup CAPI

We have copywriters - your job is just funnels & ad management

Up to $5000 p/m for the right person

DM me for info

[Connor Benham @ConnorBenham]

@evanseech @AlexHartsuff 😮

Kook behaviour - that book is a canon moment in a nutshell

[Connor Benham @ConnorBenham]

What you’re describing, Max, is quid pro quo.

You’re giving work in exchange for the opportunity to pitch.

That’s not free.

Much like social media isn’t truly free, but another quid pro quo.

Important difference.

Working completely for free, with nothing in return at all is retarded.

Giving work away in exchange for something, such as a shot at pitching, is smart.

[Connor Benham @ConnorBenham]

@SalesBlastBen You’re the boss. The buck starts, and stops with you.

A failure to take accountability for actions from your own organisation is poor form.

[Connor Benham @ConnorBenham]

Prospects come to you for one thing.

A good offer sends them home with five having paid a hefty price tag.

Learning how to craft offers that are superfluous to say no to is one the sharpest tools a business owner can own.

After reading this article you'll discover...

→ The one simple change that turns a flat service into an offer prospects find too good to turn down
→ Why the first thing I check when a client wants ads is never the ads (get this wrong and no budget will save you)
→ The two questions to ask clients months after they buy. Their answers tell you which parts of your offer to bin off
→ How to profitably repurpose the 'off-cuts' of your offer so nothing goes to waste
→ Why I'll never discount to win business, and what to do instead to save a sale

[Connor Benham @ConnorBenham]

https://t.co/5jkGPaO4n6

[Connor Benham @ConnorBenham]

https://t.co/5jkGPaO4n6

[Connor Benham @ConnorBenham]

@jasonfried Did you get rid of the ability to draw in text docs?

[Connor Benham @ConnorBenham]

@theaymanarab I refuse to believe number one and three are real

[Connor Benham @ConnorBenham]

https://t.co/N7lU8e7HMj

[Connor Benham @ConnorBenham]

https://t.co/A0MpK3O5kK

[Connor Benham @ConnorBenham]

I posted three times and got 842 impressions...

>Each post took me twenty minutes. That's an hour of my time
>To reach 842 of my ideal clients with Meta ads would cost me around fifty quid
>My hourly rate is much, much, much more than fifty quid

You, like me, should just run more ads.

[Connor Benham @ConnorBenham]

Seinfeld kept cards of all of his jokes, ordered from biggest laughs to the dampest squid.
Be more like Seinfeld.

[Connor Benham @ConnorBenham]

A painfully obvious advertising hack that took me way too long to learn...

[Connor Benham @ConnorBenham]

Then they remix the howitzers. They'll chuck in a new setup, build the same tension.
Just with a new reference point so the joke feels new.
Structurally the joke is the same. They've just applied the framework to a new scenario.

[Connor Benham @ConnorBenham]

@im_c0m My guy - thank you

[Connor Benham @ConnorBenham]

https://t.co/Z9n87g0jX8