Connor Groce

Helping you find & buy a great franchise. Multi-unit, multi-brand owner & consultant.

[Pat McAfee @PatMcAfeeShow]

UNC’s really good at baseball.

[Connor Groce @ConnorGroce]

One of the best commencement speeches I’ve ever seen. Well worth 16 minutes of your time today.

[Dante 🇺🇸 @DanteTheDon]

Was not ready for Eric Church to deliver the best commencement speech I’ve ever heard.

Six guitar strings. Six pillars of a life.

Faith. Family. Spouse. Ambition. Community. You.

Tune them when you’re whole, not just when you’re broken.

Watch the whole thing.

[Jose Ortiz @jose93_ortiz]

One day 🙏🌹

[Connor Groce @ConnorGroce]

@sodacitysimpson I’m enjoying my single-brand era for now🤣

Menchie’s seems to be a solid brand if I was going to buy one

[Connor Groce @ConnorGroce]

I agree with Pat here and it’s one of the biggest surprises (to me at least) I’ve seen in franchising.

There are tons of well documented failures in the yogurt space.

But, by this point, the industry has “shed its skin” leaving less competition in a space with enduring demand.

[Pat Buckley ⛫ @EmpiresPod_]

Frozen yogurt is definitely back

Franchises are growing again, and I've seen a few independent shops raising $$ off the back of crazy 4-wall numbers

Tough category though, buyers beware

[NBA on ESPN @ESPNNBA]

"I'm definitely not done coaching."

Former Nuggets HC Michael Malone sets the record straight on Inside the NBA 😤🔥

[Connor Groce @ConnorGroce]

Saw this tweet from @sodacitysimpson a couple weeks ago. Thought “yeah I’ll get pet insurance one day.”

Yesterday, my Marley was diagnosed with cancer.

I’m grateful to be able to cover it, but kicking myself for not paying the $50/month instead.

Get the pet insurance folks…

[Cole Simpson @sodacitysimpson]

Smallest amount of money that impacted my life?

Pet insurance, cost us $50 a month

My dog got cancer and we were able to get him treatment because of it

All in cost us about 1k, gave him 2 more years

Without it would of been 25k and in no world could we have afforded that

[Acquisitions Anonymous Podcast @acquanon]

We've never seen a broker note like this.

As @billDA puts it:

"Either this broker really means it, or is mortgaging their credibility and flushing it all down the toilet."

@girdley, @BillDA, and @connorgroce dig in.

[Acquisitions Anonymous Podcast @acquanon]

A dog grooming business with 35% margins...

We think this is about $1M overpriced.

Can you spot the problem?

@thegeneralmills, @endresenheather, and @ConnorGroce dug in on today's episode.

[ἐκον βρω @EconBreau]

Socialism is the theory that if you abolish profit, bread will somehow bake itself out of moral superiority.

[Marcus Lemonis @marcuslemonis]

Owning a franchise is what people concerned about AI eliminating their job should do.

[Michael Girdley @girdley]

We're live with my next lecture - a conversation on tradeoffs in business with @ConnorGroce.

Join here to ask questions: https://t.co/9Pz0J8z6rg

[Michael Girdley @girdley]

My next free lecture: The 7 trade-offs in choosing a business, with @ConnorGroce.

Today at 12 CT / 1 ET.

RSVP below to join, ask questions, and get the recording.

https://t.co/9Pz0J8z6rg

[Acquisitions Anonymous Podcast @acquanon]

Can you spot why this deal is a trap?

(Our take below.)

[Connor Groce @ConnorGroce]

@sodacitysimpson @EmpiresPod_ @mhp_guy Funny thing about that is I’d still turn down 90% of franchises if they were offered to me for free lol

[Connor Groce @ConnorGroce]

@DannyMagazu 2 books will teach you everything you need to know: 1) One to Many by Jason Fladlien and 2) Expert Secrets by Russel Brunson.

[Connor Groce @ConnorGroce]

Once you go @mercury you never go back

[SMB Attorney @SMB_Attorney]

Why in God's name does it take weeks to open a business bank account in 2026?

Please comment below with recommendations for the most user-friendly business banks.

[Connor Groce @ConnorGroce]

For a long time, there have been franchisors across a lot of industries (but mainly home services) who delivered no meaningful value for franchisees. They were previously able to get away with it because 1) the home services industry at-large was on fire and 2) digital marketing was much cheaper than it is today.

So you had a bunch of franchisees paying 8% of their revenue for artwork (the logo) and a warm intro to a marketing agency. Then the tide goes out (pullback in home services spending, increase in digital marketing cost, etc) and we see who was skinny dipping.