@dharmesh Great post and I agree with a lot of your points— but here’s where I diverge.
I run a (for now) mid-size construction firm (~$10M+ rev across multiple states). We’ve used every “best-in-class” SaaS you can think of. HR here, CRM there, estimating over here, field ops somewhere else. They all solve something — but none of them run the business end-to-end.
So we built CooperBuild AI.
Not to “save money.” That’s a terrible reason — same way growing vegetables or cooking at home usually costs morethan buying them. The ROI isn’t cash, it’s insight.
Because once you start designing software to operationalize every process in your company, two things happen:
Your understanding of your own business explodes.
You see bottlenecks nobody talks about. You see handoffs that make no sense. You see how work really flows vs how you think it flows. You see what every role actually does.
The feedback loop between real users and the evolving tool becomes addictive.
Every day your team pushes on the system, and you refine it. That back-and-forth is where the truth lives. It’s where clarity shows up. It’s where waste dies.
Example:
We send DPRs (Daily Progress Reports). Now clients can send real-time micro-ratings back — not monthly, not weekly, but instantly. The entire company now has a live IG/X-style feed of work from every division. And guess what? People perform better when they can see the standard across the company. Healthy competition becomes culture.
This isn’t about coding your own HR or CRM out of stubborn pride. It’s about thinking of your business as a system — not a stack of disconnected SaaS subscriptions. And your customers will 100% benefit from faster service and lower costs.
Vertical software integration isn’t a luxury.
If Bezos had decided early on that “software isn’t our core competency,” Amazon wouldn’t exist. Every great operations-heavy business eventually realizes they’re also a software company, whether they planned to be or not.
So yes, vibe coding or agentic coding is cool.
But the deeper value is this:
If you want to understand your business at a level your competitors never will, try building software that runs the whole thing.
It will change how you think.
And look — this path isn’t for everyone.
It’s grueling. It eats your nights and your weekends. It forces you to confront every operational flaw you’ve been ignoring. But the perspective it gives you? I wouldn’t trade it for anything.
If anyone out there is building in-house tools or thinking about it — I’m always happy to compare notes or share what we’ve learned building CooperBuild AI. No agenda. Just founders helping founders.
We completed this new build in Southampton with a cantilevered second floor, floor-to-ceiling glazing, and finished the interiors with architectural concrete, teak ceilings, and custom millwork.
#custommillwork#millworknyc#generalcontractornyc
Looking forward to warm sunny days, lounging at this space we renovated in Soho. ☀☀
A completed living room space renovated with the iconic warm red brick and neutral statement pieces invigorates this apartment's design.
A refreshed and carefully crafted interior space from our loft project brings a calming atmosphere with the modest Pantones, and cool choice of art pieces.
#cooperbuild#kitchendesign#woodendesign
The basement in our Soho townhouse project exudes a vintage yet contemporary vibe with its interior design. A purposely dimly lit room with a playful mix of furniture and light streaks creates a sleek lounge.
#livingroomdesigns#livingroominspo#livingroomideas#livingroomgoals
The moody tones and mixed-and-matched furniture exudes a fun and sophisticated space for our renovation project we helped create at this Soho townhouse.
Bespoke industrial interiors and neutral palettes elevate this modern living space.
#livingroomdesigns#livingroominspo
Minimalism creates an openly engaging space for artwork, artists and visitors at the Luhring Augustine.
A visual feast from the art is balanced by the white walls, and careful choice of layered details to create an inviting and immersive experience in this gallery.
This is built to be a simple yet universal design to create a center stage for art and exhibitions. It is a pleasure to have worked in collaboration with our design partner for this renowned art space in New York.
#commercialproperty#galleries#nycconstruction#museums