I just subscribed to The SaaS Playbook https://t.co/S3eNWmkF4Z . You might think it's because they featured my piece on #brandvoice and #churnreduction. You'd be right.
"Notice @HubSpot didn’t have to resort to an actual personification of the brand voice like Betty Crocker (or, god forbid, Clippy), they just had to use the right words." more here: https://t.co/E5syPbL6G9
How would you feel if you suddenly got an email from @Mailchimp addressed “Dear Sir or Madam”? That's some good brand voice for ya. https://t.co/E5syPc2HxH
My following here is minimal but if you care about #churn#SaaS or just #copywriting nerdery, check out my post that's live on @ChartMogul today: https://t.co/TwuqinoALZ