ChartMogul

The SaaS Metrics & Growth Platform 📈

[Nick Franklin @Nick_Franklin]

April is a wrap! 🙌

At ChartMogul we shipped 5 pretty big features and hundreds of small improvements, here are our April product highlights 👇

1️⃣ Advanced filter logic (AND/OR): Combine and group filters with AND/OR operators for more flexible and powerful queries.

2️⃣ Customer vs. subscription-level filtering: Choose how filters apply for more precise segmentation based on subscription attributes.

3️⃣ Multi-account access with one email: Use a single email to access multiple ChartMogul accounts, each with its own permissions.

4️⃣ More flexible churn & retention calculations: Control how reactivations, contractions, and segment churn are treated across key NRR/GRR metrics.

5️⃣ Better FX visibility in customer profiles: Subscription History now shows FX impact (including gains/losses) to explain MRR changes across currencies.

May is also gearing up to be a big one 💪

[Nick Franklin @Nick_Franklin]

I love shipping features that quietly hide complexity ✨

Toggle FX-driven MRR movements for foreign-currency customers 🌍💱

We rebase foreign-currency subscriptions into your account's primary currency at each renewal using the latest rate. This is noisy day-to-day, but critical for accurate audits 📊

So it stays out of your way… until you need the full picture 🔍

[Nick Franklin @Nick_Franklin]

Our public release notes at ChartMogul from Q1 2025 vs Q1 2026 (same headcount) 🤩

Product marketing the old way has become borderline impossible 😵‍💫😵‍💫 now only makes sense for huge largest launches max 2-3 times per year – I think it's a good thing, more signal, less noise!

[Nick Franklin @Nick_Franklin]

If you use ChartMogul, you’re going to love this 👇

We’ve completely redesigned how invoices work inside customer profiles.

You can now add, edit, view, disable, and delete invoices in one clean, intuitive modal. With associated payments and refunds also visible right where you need them.

No more jumping between multiple tabs in a data source. No more piecing invoices together manually.

Everything in one place. The way it should be.
Watch the demo 👇

[Olga Berezovsky @OlgaBerezovsky]

This started with a hypothesis I couldn’t prove - until now:

Do more pricing plans actually help companies grow faster?

I partnered with ChartMogul to test it, using data from 6K+ companies, from early-stage apps to mature enterprises.

Here is what we learned:

[Baretto (tiiny.com)⚡ @_baretto]

This one's for all the slow growers out there.

Hang in there.

Don't believe X, every app doesn't make $1M overnight.

[Nick Franklin @Nick_Franklin]

New ChartMogul website just dropped, I think these are my 4 favorite sections, lmk what you think :) https://t.co/zGh7z4q3IU

[Val Sopi @valsopi]

Love getting these weekly emails from @ChartMogul // especially when things are good 🥳

2.7% growth per week is +10% per month / would like more at this stage, but I’ll take it and there’s a full week left this January

[Nick Franklin @Nick_Franklin]

AI hasn’t disrupted most core SaaS value propositions (unless you’re in specific categories like enrichment, language learning, etc).

What it has changed is the mindset. Buyers now expect:
1. Software to be “Intelligent” as table stakes
2. Lower prices
3. More functionality & a faster rate of innovation

Only point 1 is completely AI-driven.

Point 2 is mostly due to the market being flooded with competing solutions.

Point 3 is due to a mix of:
– SaaS teams being more focused on development velocity than in previous years (the perception they might be disrupted by AI is part of this)
– AI coding models boosting engineer productivity (and increasingly PM productivity)
– Open source for everything making it easier/faster to build (e.g. TipTap, etc)

[Bhanu Teja P @pbteja1998]

Finally crossed $15k MRR today 😀

[Bhanu Teja P @pbteja1998]

Our entire stack for https://t.co/y94ZMkgLgP

LLM: @OpenAI
Website: @reactjs + @remix_run + @tailwindcss
Hosting: @Cloudflare Workers + @vercel + @modal
Chat: @Cloudflare Durable Objects + @partykit_io
Database: @prisma postgres + @pinecone
Storage: @Cloudflare R2
Redis + Queues + Workflows: @upstash
AI Observability: @PortkeyAI
AI Connectors: @SourceSyncAI + @firecrawl
Email: @resend + @Bento
Payments: @PaddleHQ
Subscription Analytics: @ChartMogul
Analytics: @DataFast_ + @posthog
Blog: @feather_blogs
Communication: @SlackHQ
Support: @SiteGPT as website chat + Email Support
Feedback Portal: @FeaturebaseHQ
Docs: @mintlify

I use so many tools for running SiteGPT 😅
I don't think I can remove any of them...

[Nick Franklin @Nick_Franklin]

🚀 New in ChartMogul
You can now import Free Trials (with plans) and Free Subscriptions, giving you a complete view of your PLG SaaS funnel, from free to paid.

Free trials (with plans) and free subscription activity will appear in customer profiles and reports automatically for @stripe and @recurly users – or you can import them via our API.

As part of this release we’ve also:
🔁 Renamed charts for clarity (e.g. “Subscribers” → “Paid Subscribers”)
📊 Added new charts:
– All Subscribers (free + paid)
– All Subscriptions (free + paid)
– Trial-to-Free-or-Paid Conversions
– Paid Subscriber Churn Rate
✨ Updated the Free Trials chart – it now shows all trials started per period and can be filtered by plan.
🎯 Introduced new filters, like Plan (at subscription start) and Trial-to-conversion in days.

There are also plenty of smaller improvements across the app – for example, you can now see how much revenue or how many subscribers you gained or lost from free-to-paid upgrades or paid-to-free downgrades directly in data tables.

This update gives you a full picture of both free and paid subscription activity, making ChartMogul the most comprehensive analytics platform for product-led growth SaaS.

[Nick Franklin @Nick_Franklin]

Next week I’ll be in Berlin 🇩🇪 at ARRtist Summit – the largest gathering of SaaS founders and revenue leaders in the DACH region.

I’ll be speaking on a topic I’ve never talked on publicly before:
How to build a high-performance product engineering function.

I’m a product person at heart, not an engineer. So this talk will come from the perspective of a product-focused solo-founder, and the 11-year journey of building a SaaS company that’s kept rate of innovation one of our highest priorities.

I’ll share what I’ve learned (and unlearned) across three pillars:

Architecture – how to build the foundations to set yourself up for success.

Team & leadership – what really matters when recruiting and organizing your engineering team.

Process – how to keep momentum without drowning in bureaucracy.

Why might this be worth your time? It’ll be a rare take on engineering velocity from a non-engineer who’s lived the challenges of running a software company for over a decade.

Huge thanks to the ARRtist team for having me, I'm looking forward to connecting with SaaS folks from across Europe and beyond.

[Nick Franklin @Nick_Franklin]

🚀 August has been an intense month of shipping at ChartMogul! Here are some of the highlights:
🔗 New HubSpot destination → Send SaaS metrics straight from ChartMogul to company records in HubSpot.

📈 Scenarios → Project ARR and subscriber growth, run what-if analyses, and figure out which growth lever really matters most.

✨ Edit enrolled sequences → One of the most requested enhancements since we launched Sequences earlier this year.

📤 New export → Download a CSV of “MRR per Customer per Month per Plan” under Settings & Data → Exports.

⚡ Smarter automations:
⚙️ “Customer classified as duplicate” trigger → now fires on updates, not just customer creation
⚙️ “Customer created or updated” trigger → define exactly which field updates trigger your automations

🗂 Tasks for everyone → Tasks are now available to all Staff and Admin users — no CRM seat required.

📊 Better subscriber insights → When filtering Subscribers or Subscriber Movements charts by plan, you’ll now see two new rows in the data table:
• Subscribers Entering Segment
• Subscribers Leaving Segment
This gives you a clearer picture of subscriber movements over time.

👩🏻‍💻 New API endpoints → Add, edit, or disable rows of billing data ingested via our integrations (e.g. Stripe, Chargebee, etc). This unlocks the ability to create “sidecar logic” to customize integration behavior beyond the default configuration.

🤑 Add Opportunities in ARR → You can now create Opportunities with deal amounts in ARR, perfect for annual deals!

🔥 And we’re not done yet, a couple more things are going live before the month ends.

This is the pace you need to hit in 2025 to stay competitive in SaaS 💪

[Nick Franklin @Nick_Franklin]

We’re at @stripe Tour Singapore today! Come say hi 👋 if you’re at the event or close by 🇸🇬

[Nick Franklin @Nick_Franklin]

If you run a SaaS business, you need to try this 👇

ChartMogul just launched Scenarios – the fastest, most insightful way to project your ARR & Subscribers and run powerful (and fun!) what-if analyses.

Imagine seeing exactly how your business would grow if the next 5 years looked like the last 6 months… then asking: What if the future looked different?
💡 Examples:
• What if churn dropped by 20%?
• What if we raised prices by 50%… but signups slowed?

With Scenarios you can:
✅ Project growth based on recent performance
✅ Layer multiple what-if scenarios or compare them side-by-side
✅ Phase in changes over months or years
✅ See every scenario vs your baseline projection

Why it matters:
Every SaaS business has a lever that matters more than the others, be it churn, acquisition, or pricing. Scenarios makes it obvious which lever will have the biggest impact so you can focus where it counts and smash through the dreaded SaaS growth ceiling.

Check the “Scenarios” section in your ChartMogul account and start modeling your growth today.

📌 More details in the comments.

[ChartMogul @ChartMogul]

You already have a brand. The question is whether you’re shaping it on purpose.

Most early-stage startups wait too long to think about brand. It feels vague. Hard to measure. Easier to postpone.

But brand happens anyway. Every tweet, support ticket and product decision shapes how people see you.

The best teams build it early and turn it into an advantage.

Join @ChrisClickUp , @JasonMillerCA ,@nicolewojno, and @biancatwilk as they share how early brand bets paid off and what they’d do differently next time.

Register for the live panel 👉 https://t.co/JvoT4Qcews

[ChartMogul @ChartMogul]

Instead of building a dashboard or SQL query, just ask. The MCP server connects AI models to ChartMogul’s API, turning subscription data into actionable insight in seconds.

https://t.co/Jc1jMRthm8

[ChartMogul @ChartMogul]

With the ChartMogul MCP server, you can now analyze your pricing strategy through natural language directly inside your AI tools.

Answer questions like:
▶️ Which plans have the highest churn?
▶️ How does LTV compare across segments?

https://t.co/0wsfiZMErY

[Sofia Faustino @Sofia_SF_Lopes]

Fresh SaaS growth data from @ChartMogul is in 🚀

July didn’t bring big shifts: SaaS companies are still growing, just at a steadier pace.

Follow me on LinkedIn for more insights: https://t.co/Wft8wLj17i