Jack

I talk about copywriting, business & BJJ | Generated $15m for clients with and | BJJ Blue Belt 🥋

[Jack @CopyMaverick]

70% of copywriters quit within the first year

Why?

They don’t know where to start

Blog articles are telling them one thing, gurus are telling another

Just follow these 10 copywriting tips to get started:

[Jack @CopyMaverick]

*Checks location*

[Wifi Money Plant @WifiMoneyPlant]

Being loaded is the best insurance policy

[Jack @CopyMaverick]

@IMJustinBrooke Do you have the link to the sales letter/ website?

Would love to read it

[Jack @CopyMaverick]

Big issue I've noticed with most marketing:

It's just copied from other people.

If you can come up with an original angle & execute the copy you're miles ahead of the competition.

[Jack @CopyMaverick]

@Max_V00rhees I look forward to seeing the results!

[Jack @CopyMaverick]

Cognitive biases are criminally underused in emails.

They're great for:

> Stories
> Personalisation
> Evoking emotion

Here are 3 biases that offer the best results for my clients.

1) Barnum Effect

This is when you make the reader believe the content is written about their personality.

In a world obsessed with personalisation, it's never been so effective.

Think of the Coca-Cola "Share a Coke" campaign when they printed 50 popular names instead of their logo.

The result?

A 2% increase in sales from 1.7 to 1.9 billion servings per day.

2) Bizarreness Effect

If you've watched an Old Spice ad then you've seen the Bizarreness Effect firsthand.

With attention spans decreasing, the bizareness effect is being used more than ever.

Using this bias, Old Spice reached 40 million views on YouTube and a 107% increase in body wash sales.

3) Authority Bias

The Authority Bias leverages an authority figure to establish credibility.

Think influencer marketing.

You see someone you like using the product. Next thing, you're buying it yourself.

It's used in just about every niche, from fashion & fitness to finance & crypto.

Just look at what happened to American Eagle jeans earlier this year.

There are 100's of cognitive biases to use in your writing, but these 3 consistently generate results for my clients.

Use them in your marketing and you'll quickly see results.

[Jack @CopyMaverick]

@WillVarney__ I've seen bizarre creatives being used a lot more on social media/ TV recently.

Could be to do with the fact that people are experiencing so much brain rot.

[pspfrench @pspfrench]

I’m giving too much away here but only 1/100 will listen. The smartest path for a beginner copywriter is to delete social media. You can’t enter this app and not experience psychic entropy through clickbait, comparing yourself to others and routinely chucking hours of your week down the drain. Your level of success is preceded by your frequency. In other words, what you’re doing when nobody’s watching. And that frequency needs to be vibrating with outreach, focused practice and specific study. You'll soon see what serves you.

[Jack @CopyMaverick]

Cognitive biases are criminally underused in emails.

They're great for:

> Stories
> Personalisation
> Evoking emotion

Here are 3 biases that offer the best results for my clients.

1) Barnum Effect

This is when you make the reader believe the content is written about their personality.

In a world obsessed with personalisation, it's never been so effective.

Think of the Coca-Cola "Share a Coke" campaign when they printed 50 popular names instead of their logo.

The result?

A 2% increase in sales from 1.7 to 1.9 billion servings per day.

2) Bizarreness Effect

If you've watched an Old Spice ad then you've seen the Bizarreness Effect firsthand.

With attention spans decreasing, the bizareness effect is being used more than ever.

Using this bias, Old Spice reached 40 million views on YouTube and a 107% increase in body wash sales.

3) Authority Bias

The Authority Bias leverages an authority figure to establish credibility.

Think influencer marketing.

You see someone you like using the product. Next thing, you're buying it yourself.

It's used in just about every niche, from fashion & fitness to finance & crypto.

Just look at what happened to American Eagle jeans earlier this year.

There are 100's of cognitive biases to use in your writing, but these 3 consistently generate results for my clients.

Use them in your marketing and you'll quickly see results.

[Jack @CopyMaverick]

96% of the top 1,000 ecom stores agree that email offers the highest ROI.

Yet 90% of the brands I audit make these 5 simple mistakes.

❌ They rely on discounts
> This damages brand perception & reduces profit

❌ No segmentation
> They damage deliverability by sending to the whole list

❌ Too much design
> Pretty emails don't necessarily sell- you need good copy & design

❌ No storytelling
> Stories get people invested in your brand- don't overlook them

❌ Inconsistent sending patterns
> Send 1-3 emails a week- don't spam subscribers during sales & never email again

Solve these problems by sending:

> Consistently
> Value-based content
> To segmented audiences
> Customer stories and testimonials
> A mix of design/copy-focused emails

If you don't you’re training your customers to scroll right past you.

[Jack @CopyMaverick]

Your big claims could be doing more harm than good.

In modern marketing nearly every customer has been burned by outrageous claims.

Claims that didn't live up to the hype.

This has increased their awareness and made them suspicious.

When your statements sound too good to be true, an alarm starts to go off.

To turn off this alarm you need social proof.

Think:

> Tangible results
> Customer stories
> Client testimonials
> Scientific research
> Character testimonials

The bigger your claim, the more social proof you need.

Claims without it will ultimately decrease sales and damage your reputation.

[Jack @CopyMaverick]

@copywriter_adam I've only seen his posts but if I see I'll buy- no need to give the money

[Jack @CopyMaverick]

@copywriter_adam Lfggg dude seems hilarious

[Jack @CopyMaverick]

Not all clients are worth the money

While you might be paid well, you could lose your sanity in the process.

Here are 5 red flags you want to look out for:

🚩 They micromanage from day 1
🚩 They try to negotiate your price
🚩 They complain about previous contractors
🚩 They never pay on time & constantly give excuses
🚩 They never communicate then want everything done at once

If you spot any of these, complete your work and end the contract ASAP.

I promise it'll save you headaches in the future.

[Jack @CopyMaverick]

🚩 Here's a read flag you need to look out for when working with clients:

A mediocre product.

The product will determine the relationship with customers.

If a customer buys your product & has a bad experience, nothing will get them to buy again.

No ads.
No offers.
No emails.

The customer is gone.

Over time this leads to:

> Increase costs
> Low repeat buyer rate
> Decrease in lifetime value

It's a slow decline for businesses and some clients unfortunately blame the marketing team.

Instead of signing any client ask yourself:

1) Is this client really helping people?

2) Are the majority of reviews positive?

3) Is this a product that can be purchased on repeat?

If you answer yes to all of these, you're in a position to help.

[Alen Sultanic @IAmAlenSultanic]

Years ago, when I didn't have much, only the dream, a bit of hope and a whole lot of ambition to make it in life and get rich...

...I asked myself the single most important question , who's answer made me millions in the years that followed...

..."What do I need to know to get there?"

The answer was selling, because at the end of the day, SOMEONE has to give you money, and then from that, followed copywriting, because it's the best way you can multiply sales...

...And then after I mastered copywriting, it was change work, and when I started to reach the upper echelons of change work, it was reality work...

...Because when you think about it, reality is nothing more than perception, what we see, but more so what we interpret and understand, and all that stems with the power of the word.

Everything starts with a word, and everything ends with a word.

Every deal begins with the word “yes” and ends with the word “done.”

Every idea begins with “what if…” and ends with “let’s build it.”

Every offer begins with “here’s how I can help” and ends with “I’m in.”

Every conflict begins with “we have a problem” and ends with “it’s resolved.”

Every transformation begins with “I want more” and ends with “I did it.”

The world is always in motion, but the word determines the direction.

Even God spoke reality into existence with a single command:

“Let there be light.”

Words have power, magic, and purpose in them; they are the keys that unlock everything in reality.

Everything begins and ends with the word.

Master them and you'll master reality.

- Alen

[Jack @CopyMaverick]

Not all social proof is the same.

My inbox is flooded with boring testimonials from brands.

"Great products & quick delivery"
"Good range of high quality products"
"Speedy service, quality products at a good price."

If you want your testimonials to convert, you need to show tangible results.

> How did the product solve a problem?
> How long did it take to have an impact?
> How does the customer feel now that they use it?

Highlight your customer's problem & show how your product solves it.

[Jack @CopyMaverick]

@kiran28s The guy is now being exposed for not paying a load of designers.

Things you love to see.

[Jack @CopyMaverick]

Avoid these clients like the plague.

You can include work as part of your outreach but don't accept payment in "exposure".

Free clients don't value:

> You
> Your time
> Your skills

There's a 99% chance they'll be a massive pain.

[Jack @CopyMaverick]

If you're unsure what to write do more research.

What does your customer desire?

What are their pain points?

What content do they consume?

What reviews have they left?

The more you discover, the more you can write.