Joel-Augustine Israel

Creative Strategist for DTC Ecom brands

[Joel-Augustine Israel @Copy_Padawan]

This dude is dropping CS gems by the minute, please give him a follow 🤗

And no, don't tell me "thank you", we don't do that here

[Daud @daud_ameen71060]

Found a winning ad? Don't just raise the budget.

Make 5 versions of it: – new hook – new face – new format (static, video, UGC) – new avatar – new awareness level

One winner should turn into five.

Make hypotheses as to why it won and beat it.

[Joel-Augustine Israel @Copy_Padawan]

Should I accuse him of stealing my idea? 🌚

[Daud @daud_ameen71060]

"Should I run image ads or video?"

Both. They reach different people.

Images: fast to make, easy to test new angles. Video: better at explaining how the product works.

Test the angle with an image. Scale it with a video.

[Joel-Augustine Israel @Copy_Padawan]

@ekemini58110 Sadly 🤧

[Joel-Augustine Israel @Copy_Padawan]

@emmannuel_codes @collan_devs Congrats man 🔥

[Joel-Augustine Israel @Copy_Padawan]

"What have you done to meeeee, I no know ooo, believe me"

Does Johnny Drille need some copywriting lessons? 😏

[Svet Dimitrov @TheCopyTitan]

Advanced Copywriting Tip: Don't Say This in Your Copy

Don't say "Believe me" or "Trust me" when crafting copy.

Why?

Because that immediately makes the reader NOT believe/trust you.

Instead, show people why you can be trusted through credentials, past results, or testimonials.

[Joel-Augustine Israel @Copy_Padawan]

@staridris72 Does the same thing for me. Such a relief to know I'm not the only one who does this

[Joel-Augustine Israel @Copy_Padawan]

Been journaling for 3 years now and I can trace my journey as a copywriter to this.

Once again, another gem of a tweet from @staridris72

FYI, dude's a killer CS, DM him if you're interested

[Staridris @staridris72]

Journalling has really helped a lot

I started a few months ago and whenever I'm stuck on what to do, I go there

And whenever I'm over thinking stuff (which I do a lot), I go there

It's like a personal therapist

Really recommend

[Joel-Augustine Israel @Copy_Padawan]

@josephdsign Sure, nice to meet you my bro

[Joel-Augustine Israel @Copy_Padawan]

"If it works for them, it will work for me"

Something I've learnt lately in Creative Strategy is the importance of an extreme yet relatable persona.

Cuz in the prospects head, that boosts the credibility of the product 100x

[Joel-Augustine Israel @Copy_Padawan]

@TheCopyTitan Get a mentor and join a community of like minded Freelancers

[Joel-Augustine Israel @Copy_Padawan]

@copymenace Absolutely correct bro 💯

[Joel-Augustine Israel @Copy_Padawan]

@daud_ameen71060 Thanks man, I appreciate it

[Joel-Augustine Israel @Copy_Padawan]

What a privilege it is to have clients who are as committed to your growth as a creative strategist as you are 🥹

I'll tell the full story publicly some day... in the meantime, I'm off to leveling up

[Joel-Augustine Israel @Copy_Padawan]

He said it all 😏

[Alfie🏴󠁧󠁢󠁥󠁮󠁧󠁿 @copymenace]

Pretty mad how there’s marketing degrees when you think about it…

Imagine paying 9 grand a year to earn less and know less than me, a dude who paid $97 a month for @ecomuniversity and watched some YouTube vids about it lmao.

Not to mention I’ve turned it into a higher than average income at 22 in like a year and a half of learning it.

And I could have done that earlier too lmao.

Just shows how far ahead of the curve us with entrepreneurial mindsets are.

[Joel-Augustine Israel @Copy_Padawan]

Pay attention to the test projects.

Cuz if you know your stuff as a CS, you'd understand that by the time you reseqrch first, second and third party data for a new brand for free, you're basically getting cheated.

[Alfie🏴󠁧󠁢󠁥󠁮󠁧󠁿 @copymenace]

🚩CREATIVE STRATEGY RED FLAGS🚩

1- Mandatory daily calls.

Seriously tf is the point?

One weekly call is fair enough...

But spending about an hour on a call every day is a waste of time, I can spend that making ads lmao.

2- "3 years experience required"

This usually means they want to hire seniors and pay them junior prices.

AVOID.

3- free test projects

They want to scam you for free work.

Any I've missed?

[Joel-Augustine Israel @Copy_Padawan]

@copymenace In fact a single detailed test project is a red flag

[Joel-Augustine Israel @Copy_Padawan]

@byronanthony07 @copymenace Me too 🤧

[Joel-Augustine Israel @Copy_Padawan]

@seocopydebby Thank you so much Debbie

[Joel-Augustine Israel @Copy_Padawan]

@TheCopyTitan I'm embarrassed at my mistake, it feels very amateur, do you think I should still share?

Or maybe I might just tell you in the group

[Joel-Augustine Israel @Copy_Padawan]

@staridris72 Always welcome my bro... I've learnt a whole lot from you so it's the least I could do

[Joel-Augustine Israel @Copy_Padawan]

Kinda agree.

And for the second reason, I'll add that humiliation sold them.

It's hard pill for the general public to swallow but the numbers on ad accounts don't lie... pain sells more than positive benefits.

Killer breakdown from @staridris72 BTW

[Staridris @staridris72]

3 main reason why this ad worked:

1. The avatar is clearly a man in his 40s based in the UK, relatability

2. Their biggest fear is taking off their shirt in public

3. The mechanism sounds complicated hence believable

[Joel-Augustine Israel @Copy_Padawan]

Seen this happen far too many times to discount it.

Outreach is important and I do it myself, but don't sleep on convos with people

[Alfie🏴󠁧󠁢󠁥󠁮󠁧󠁿 @copymenace]

Networking is so fucking important.

You don’t know what’s on the other side of a conversation with a fellow entrepreneur.

Yet people will do outreach instead💀💀💀

You can write a few words on Twitter which takes about 10 minutes a day…

While being unapologetic….

And will more than likely have better luck with clients.