Byron | DR Copywriter & Creative Strategist

More sales. Less time writing. I craft emails that speak straight to your audience's pain points and desires. DM me or book below for more info.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@copymenace I might have been scammed for free work

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@jordanpaid COPY

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@copymenace Holy 🔥

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@staridris72 Congrats bro🔥🔥🙏🏻

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

A creative strategist should be able to explain an ad in one sentence:

“This ad is for [person] who wants [desire] but struggles with [problem], and we’re showing them [solution/mechanism] with [proof].”

If you can’t explain the strategy,

The strategy probably isn’t clear yet.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@apranevicius Yep 100% because you as the client want to see how the creative strategist will think or have the ability to find angle gaps etc. towards your business 😌

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@rokas_marti @staridris72 Bro and it’s the people that’s supposed be good at reading 😭😂

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@staridris72 These type of ads prints no shit

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

Some people just genuinely have no honour.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

Most brands ask:

“How do we make people want our product?”

A better creative strategist question:

“What does our customer already want badly enough to take action on?”

Then connect that existing desire to the product.

Don’t fight human motivation.

Use it.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

Good customer research doesn’t just give you information.

It gives you language.

The words they use to describe their problems.

The objections they have.

The outcomes they want.

That’s where strong hooks and angles come from.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

Don’t tell people your offer works.

Show them.

Numbers.
Testimonials.
Specific results.
Demonstrations.

The closer the proof is to the customer’s reality, the easier it is to believe.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@DillonCudjoe46 🤝

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

One thing I'm learning about creative strategy:

You don't create an ad and hope the right person responds.

You engineer the message so the right person recognizes themselves in it.

That's the difference between making content...

and creating performance creative.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

If an ad account is struggling, I wouldn’t immediately blame the creative.

I’d look at:

Person
Offer
Creative
Funnel
Conversion quality

Because changing the ad won’t fix a broken offer.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

When I break down an ad, I’m looking for:

Hook
Problem
Solution
Proof
Objections
Urgency
CTA

….Not every ad needs all seven.

But if an ad isn’t converting, this is a useful checklist for finding what’s missing.

[CopyWithOlli @CopyWithOlli]

Many Copywriters / Creative Strategists don’t know how to PRACTICE

So I made a little pdf with my favourite exercises

Do you want it?

Comment “COPY” and I’ll send it to you

(this isn’t an automation so when I send it to you its actually me, may take some time)

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

@CopyWithOlli COPY

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

A hook isn’t just what you say.

It’s:

What they see.
What they hear.
What they read.

The strongest hooks make all three work together.

Don’t make the visual, spoken hook and text say the exact same thing.

Make them complement each other.

[Byron | DR Copywriter & Creative Strategist @byronanthony07]

Creative = targeting

The creative is becoming the targeting.

Instead of relying entirely on audience settings, make the ad so specific that the right person immediately thinks:

“That’s me.”

Wrong person scrolls.

Right person stops.