Dillon | Creative Strategist / Copywriter

Creative Strategist / Copywriter: 3 years experience

1. Breaking down why DTC ads work

2. What most strategists get wrong

Teaching Copy SECRETS on Instagram

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

Who I am as a creative strategist

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@therahulissar And what's better is that alot of people dont even know about CS yet. Lowkey the best era

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@leondwolf I think you just disable this or have an option to use your passkey 🤷‍♂️

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@growthwithemi 🔥

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

People calling themselves “ad copywriters” when the market is actively searching more for “creative strategists, doesnt really make sense to me

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@chaseNCRoas Applied, but differently

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@wileysaless bruh

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

Creative Strategists have to realize that simply applying to jobs because it's in demand is not all it takes

It's better to be ignored than to have an upset client and ruin your reputation 🤷‍♂️

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@DavidCreatesUGC Facts, no amount of learning can replace hands-on experience.

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@byronanthony07 Facts, it all comes down to initial research and not just relying on copy principles

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@jakobcounts123 I think its also best If people understand the fundamentals of copy. Can be applied to any ad form especially TOF

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@strikerecom Agreed, most of them just see it as a quick way to make money, which makes it easier for the good ones because we can easily stand out.

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@spencepawliw @alexgoughcooper AI is moving so fast, I genuinely can't predict how creative strategy will be in 2 years

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@fuyu_kasumii yes

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

I made the mistake of waiting until I was ready, when I could've just worked for free, got results, and applied…

You're getting experience, and you're getting work at the same time, and faster,

Which works best for any industry 🤷‍♂️

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

I dont really get why,

Most creative strategists start ideation for a new client by diving into Reddit and forums first.

Your liteally taking opinions from people who probably don't even buy

Internal research should come first.

Because at the end of the day, you are literally selling to YOUR audience 🤷‍♂️

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

Like Most People

I used to think ads had to always look like boring product-aware ads.

And those polished, sell-y ones were the ones I would just scroll right past.

Because at the same time, only posts that felt authentic and mysterious were the ones that interested me

So I built this: an AI-generated screenshot of someone's Notes app, without naming the brand or product.

So now the sales guard of your audience is down, and they're more likely to visit the landing page.

If your top of funnel still leads with the product, cut it and watch your click-through change.

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@shadowdtcmarket CS

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@jb_atg Applied but differently

[Dillon | Creative Strategist / Copywriter @DillonCudjoe46]

@jackorgbuild Applied in the DM’s but differently