Boris Ant

Follow me in my marketing evolution and journey in the following:
- Performance Marketing
- Facebook Ads
- Copywriting (short copy)

[Boris Ant @Copy_Rider]

@EiyanDickerson frameworks

[Boris Ant @Copy_Rider]

@BitcoinIntelX Hi from Bulgaria

[Boris Ant @Copy_Rider]

@lorenzo_pravata Claude

[Peter Quadrel @Peter_Quadrel]

Meta picks a winner within 72H and is right 67% of the time

I went digging into how fast Meta actually decides which ad to back, and how often that early call sticks.

A lot of ad accounts, millions in spend, hundreds of batches of ad launches analyzed.

A launch is a batch of fresh ads dropped into one ad set on the same day.

Mostly lowest-cost bidding, a mix of CBO and ABO.

The average launch ran about 7 new ads, 4 of them real spenders.

Inside each batch the budget, audience and timing are identical, so the only thing that moves is velocity.

When budget rushes into a single ad early, Meta is telling you it's confident in that angle, that persona, right now.

Here's how often that early confidence is right.

Take the ad leading on spend at day 1.

It stays the top-funded ad across its entire run 45% of the time.

By day 3, 67%.

By day 7, 75%.

A blind guess inside a batch is about 1 in 5.

What that 75% means: in three of four launches, the ad Meta was spending the most on by day 7 was the same ad that finished with the most total spend over its whole life, from first delivery until it stopped getting budget.

The early leader becomes the lifetime leader.

And we didn't manufacture that by killing the rest.

About 70% of the batch was still delivering past day 7.

The other ads weren't force-paused on day 1, they faded on their own while the winner pulled ahead in a live field. The read is fair.

So what do you do with a one-week head start?

1. Iterate faster

If an ad is pulling spend by day 5, build the next version off it now.

Same angle, same persona, fresh executions.

You're feeding the flywheel off a signal that holds three times in four.

2. Scale sooner

Real performance concentrating in the first few days is usually enough to start adding budget.

You're following the algorithm's own money.

Of course ads don't perform in a vacuum.

They run in sequence across the customer journey, so the longer your journey and the more ads you have live, the more you weight the batch over any single unit.

Read the signal in context

And the ad that spends hard but sits under your CPA?

The data is blunt: efficiency barely moves between day 7 and day 14.

If your top spender is below threshold after a week, more time probably won't rescue it.

Meta found the volume.

The margin is on you, through creative quality and spend discipline at least on lowest cost.

Meta commits fast, inside a week, and it's right far more often than not.

Trust the velocity EARLY, iterate and scale on it to increase your creative flywheel, thus increasing the overall business growth rate.

[Boris Ant @Copy_Rider]

@Peter_Quadrel Thank you for sharing this!

[Boris Ant @Copy_Rider]

@IstvanicMarin @fbissometa Thanks, will keep an eye for it!

[Boris Ant @Copy_Rider]

@IstvanicMarin @fbissometa I don't see such an option in my account.
Is this a custom conversion event?

[Boris Ant @Copy_Rider]

@Manu_Sisti Claude

[Boris Ant @Copy_Rider]

@lorenzo_pravata BRIEF

[Boris Ant @Copy_Rider]

@lorenzo_pravata MAP

[Boris Ant @Copy_Rider]

@maxwellfinn I'm in the same situation currently. It's always the media buyer's fault, ALWAYS...

[Boris Ant @Copy_Rider]

@niels_youtube NICHES

[Boris Ant @Copy_Rider]

@Danny_Crypton BTC

[Boris Ant @Copy_Rider]

@alexgoughcooper Thank you for sharing!

[Boris Ant @Copy_Rider]

@cryptocupra Hi

[Boris Ant @Copy_Rider]

@pounddz anime

[Pounds @pounddz]

One of these silly animation style videos got 23 MILLION views on TikTok

Affiliates are making 15k a month running this for brands

You could easily pump out 10 of these videos a day so easily and repost them all across 10 FB, IG and TT accounts

I literally made this video in 10 minuets for a brand on content rewards...

These videos go super viral and you can easily scale it to $10k a month pretty easily with RPM offers

I created a full guide on how to make these animated videos with AI in 10 minuets and how to print with them

If you want it RT this + comment "anime" and I'll send the guide to you (must be following so i can DM)

[Boris Ant @Copy_Rider]

@ant0ni0_r0mer0 PLAYBOOK

[Boris Ant @Copy_Rider]

@FTMO_com Thank you for sharing! Amazing breakdown!

[Boris Ant @Copy_Rider]

@ant0ni0_r0mer0 ADS