Joining the EEE Miami 2026 stage: Michael Saba, Founder of ALT Fragrances! He’s scaled one of the fastest-growing fragrance brands by rewriting luxury rules. Catch Michael at EEE Miami 2026 on February 4–5 at The Ritz-Carlton Key Biscayne.
Today I turned 26 and opened the first @altfragrances retail location at Sawgrass Mills Mall. Exciting things to come as ALT. graduates into the word of Brick & Mortar!
I think about this video from Virgil Abloh at least once a week. It has so many different applications and practical uses for all things marketing. RIP Virgil 🕊️
🧵1/12 At ALT. Fragrances, we have over 300,000 active SMS subscribers! Let's talk about the power of SMS marketing for #DTC brands 📱💬 In this thread, I'll share insights, best practices, and our journey.
12/12 SMS marketing has been a game-changer for ALT. Fragrances, and a bedrock of our marketing mix helping us drive sales, engage customers, and navigate the iOS mail privacy changes. I hope these insights inspire other #DTC brands to explore the potential of SMS marketing. 🚀