Convention/Event World

Enjoying an amazing industry one convention/event at a time. Other times are spent with dogs, gardening and shoe shopping. All opinions are my own.

[Myriad Genetics @myriadgenetics]

They call her Tweetin' Tisa (well, at least we do). #TisaTweets #NSGC23

[Tisa Conran @TisaConran]

It's crazy to imagine that this empty exhibit hall becomes a mini city of booths in just a couple of days! Stop by @myriadgenetics Booth #317 this week at #NSGC23 #GeneChat @GeneticCouns

[Kisha Johnson @cruzangirl78]

Excited to meet with old friends and new at #NSGC23 this week. Please stop by our booth to learn whats new at Myriad!

[Tisa Conran @TisaConran]

Whoop, there it is! Late night for @myriadgenetics set up, but it's worth it for #NSGC23! We are so stoked to be here! @GeneticCouns #GeneChat

[Tisa Conran @TisaConran]

Join @MyriadGenetics on Friday, October 20 at the @cloudbarchicago for the 10th Annual GC Appreciation Night and Advocacy Event. Attendees can plan on a night of Chicago food, fun and music! https://t.co/5vGLts5ceG #GeneChat @GeneticCouns #NSGC23

[Convention/Event World @CorpConventions]

@GeneticCouns annual meeting #NSGC23 about to begin. @myriadgenetics looks forward to welcoming you! Stop by booth 317.

[Tisa Conran @TisaConran]

You can only fit in so many steps when you're working in a 30' wide booth, but I still got some #NSGCsteps in! #NSGC23 @myriadgenetics

[Lauren Giannetti Sferrazza MS, LGC @LGtheCGC]

@leanntGC @PittGCProgram Are you passing them out at first time attendee event?! 😍

[Myriad Genetics @myriadgenetics]

Prostate cancer affects thousands of men worldwide, yet it's still a topic that often goes unaddressed. This #MensHealthMonth, let's change that. Join us in the fight against prostate cancer by donating or joining the upcoming Run/Walk! https://t.co/TLry5aG3gU

[ASCO @ASCO]

Watch & share highlights from #ASCO23—available to the public!
💬 @DrEricWiner's Presidential Address
🎙️ Discussion with @Surgeon_General & @DrNunezSmith
🗣️ ASCO Voices
🤝 ASCO Patient Forum: Communicating the Needs of People with Cancer
...and more: https://t.co/EVTb6JFmrY

[ASCO @ASCO]

Affordable care is not ‘one size fits all’: What is the #FinancialToxicity disaggregation movement within oncology? @NishwantS & @fumikochino unpack their research in this field for #ASCODailyNews: https://t.co/zvwedhkAx7 #healthequity

[Conquer Cancer, the ASCO Foundation @ConquerCancerFd]

Did you know that this year's 4 #ASCO23 Plenary Session presenters were all #ConquerCancer grant recipients? Congrats on the breakthrough research shared at this year's meeting! Learn more about the work presented @CancerDotNet: https://t.co/wDbd6pw8HB

[Myriad Genetics @myriadgenetics]

News: We announced an agreement with The University of Texas MD Anderson Cancer Center to support research focused on metastatic renal cell carcinoma treatment selection and response. The project will use our #MRD testing platform. Learn more: https://t.co/ByXlxJCQrn

[Billy Oppenheimer @bpoppenheimer]

James Cameron has written & directed 3 of the top 4 highest-grossing movies of all time (Avatar, Avatar: The Way of Water, and Titanic).

Before he made movies, Cameron was a truck driver.

He didn't go to film school.

Instead, on the weekends, he would go to the library and..

"I'd pull any thesis that [University of Southern California] graduate students had written [on] anything that related to film technology," Cameron explained.

"And for the cost of xeroxing (photocopying), I [got] all these doctoral dissertations [and] build up these big binders on how everything was done."

"So I literally gave myself a full graduate course on film technology for about $120.

I didn’t have to enroll in school because it was all there in the library. I’d set it up to go in like I was on a tactical mission, find out what I needed to know, and take it all home."

Takeaway 1:

When asked what motivated him to read those big binders full of information on filmmaking, Cameron said he was just following what excited him.

"People seek out the information and knowledge they need," he said. "It's like a divining rod."

The mythologist Joseph Campbell similarly talked about how reading is like "a divining rod," a way to find what you are uniquely attracted to and meant to do.

"You’ve got to read," Campbell said. "Find [what] excites you. And if it doesn’t excite you…It’s not yours.”

Takeaway 2:

Of course, at some point, Cameron had to put the binders down and pick up a camera.

When he eventually attempted to make his first movie, Cameron said, “It was a bit like a doctor doing his first appendectomy after having only read about it."

The bestselling author and learning expert, Scott Young, has a great article with a great title, "Do The Real Thing."

"When you examine case studies of people who have had major accomplishments," Scott writes, "you expect there to be some trick or shortcut...More often, however, the strategy used is dead simple: doing the real thing."

Takeaway 3:

Leonardo da Vinci used to sign off his letters, “Leonardo da Vinci, disscepolo della sperientia” ("disciple of experience").

He used to believe that one learns best by solely "doing the real thing."

Over time, however, he evolved out of this belief and, biographer Walter Isaacson writes, "became a disciple of both experience and received wisdom."

When you examine case studies of people who have mastered their craft, you usually find they are "disciples of both experience and received wisdom."

Like Cameron, they read the library and they do the real thing.

- - -

“Those who are in love with practice without theoretical knowledge are like the sailor who goes onto a ship without rudder or compass and who never can be certain whither he is going.” — Leonardo da Vinci

Follow @bpoppenheimer for more content like this!

[Corporate Event News @CorpEventNews]

Women at the Helm: Larita Clark, CEO, Metropolitan Pier and Exposition Authority https://t.co/BYqf3iojU7 @McCormick_Place #corporateevents #meetings #eventprofs #meetingsandevents #womenleaders

[ASCO @ASCO]

#ASCO23 is complete! For coverage of all the top science and ground-breaking research that was presented in Chicago, turn to #ASCODailyNews: https://t.co/a97iA47nRh #OncTwitter

[Myriad Genetics @myriadgenetics]

It's a new day at Myriad. Thank you to everyone who visited us at #ASCO23 to learn how we've simplified treatment-driven results to advance cancer care for our patients. See you next year, @ASCO! #oncology #genetictesting

[Toni Choueiri, MD @DrChoueiri]

Join us w/ @DrEricWiner and @KimmieNgMD for the #ASCO23 plenary session for practice-changing abstracts
📍Hall B1
@ASCO @OncoAlert

[Deanine Hlavin @DeanineWorks]

If you haven’t seen us at #ASCO23 You haven’t seen us at all… so stop by #4063 and see how @myriadgenetics has evolved!

[Lauren Giannetti Sferrazza MS, LGC @LGtheCGC]

A common question - what is the risk of contralateral BC with a PV ? Check out the risk of other cancers- specific call out BSO not recommended for CHEK2 @BasserBRCA #ASCO23 @myriadgenetics