Cosmitto

We’re a #digitalmarketing team of advertisers, strategists, and specialists helping #B2B and #B2C businesses cement or reinvent their digital presence. 💻

[Cosmitto @CosmittoDigital]

@SimpleLivinGene @carlarjenkins I love this idea. What about stories from members or what the holiday season means to those organizations?

[Cosmitto @CosmittoDigital]

A4: Plan ahead! Schedule content, set aside times to check platforms and respond to comments and messages. If users treat your social accounts as customer service, put together a holiday FAQ page on their site to answer anything they may inquire about. #SMTLive

[Cosmitto @CosmittoDigital]

@SimpleLivinGene It's nice to meet you! My husband studies public history and currently does marketing for a historical society/museum, so I'm sure he'd love to hear any insight you have to share from your experience!

[Cosmitto @CosmittoDigital]

As we've learned over the last few years, many consumers, especially those who are younger, value a give-back/social good component of their purchases. #SMTLive

[Cosmitto @CosmittoDigital]

A2: This time of year, while brand awareness is still critical, content should be used to educate their audiences about their products/services, how they benefit the user, how they can potentially save money OR support some kind of initiative with their purchase. #SMTLive

[Cosmitto @CosmittoDigital]

@socialmedia2day I think the key here is that sales content is welcomed! It's a nice way to take the guesswork out of shopping for others. #SMTLive

[Cosmitto @CosmittoDigital]

A1: Another thing to keep in mind are those who are looking for holiday sales, giveaways, and promotions. Have you considered some kind of campaign for this, such as a "12 Days of Giving" campaign? #SMTLive

[Cosmitto @CosmittoDigital]

A1: Social media users turn to platforms as a tool to research companies, products, etc. to find gifts for their loved ones. This makes optimizing your accounts for shopping so important during this season. 🛍 #SMTLive

[Cosmitto @CosmittoDigital]

Hi! Cheyenne at Cosmitto tuning in from Pittsburgh, PA 👋 #SMTLive

[Cosmitto @CosmittoDigital]

A5:
✔️ Audience
✔️ Strategy
✔️ Schedule

#SemrushChat

[lorenbaker @lorenbaker]

@semrush A4. Likewise, repurposing grows subscribers, listeners and awareness.

We shownote all shows, sometimes turn them into articles, & then showcase that content on SEJ's site, emails, social & etc.

Do the same. Spread the knowledge and awareness and nuggets of info!

#semrushchat

[Cosmitto @CosmittoDigital]

A3: To track the performance of a digital audio campaign, I'd look at the number of subscribers, episode downloads, social shares and conversations around it, reviews, how many people use the codes promoted throughout. #SemrushChat

[Cosmitto @CosmittoDigital]

@semrush When it comes to marketing, especially for B2B businesses, it can be difficult to recognize the human behind the scenes. At the end of the day, we are all people talking to people, and digital audio is a great reminder of that. #SemrushChat

[Cosmitto @CosmittoDigital]

A2: Digital audio can help provide a literal voice for your brand. It can help you not only share the same story through a different medium but also allow you to share messages that may not translate the same way through video, photo, or copy. #SemrushChat

[Cosmitto @CosmittoDigital]

@Kathrynclang @inkandcopy @lorenbaker @semrush We may be cut from the same cloth, Kathryn! If you're good at what you do and produce valuable work you're proud of, why shouldn't you find ways to repurpose it so more people can access it? 😊 #SemrushChat

[Cosmitto @CosmittoDigital]

A1: When it comes to digital audio (and any content you're producing), it's important to identify its purpose and audience. What will this be, who is it for, and what are we trying to accomplish? We don't want to create content for the sake of creating content. #SemrushChat

[Cosmitto @CosmittoDigital]

@inkandcopy @lorenbaker @semrush Love your point about repurposing content and providing additional context to really amplify the digital audio and its overall message/story! #SemrushChat

[lorenbaker @lorenbaker]

@semrush A1. Digital Audio is exactly what it sounds like, an audio experience online which does not have required graphic or text counterparts.

By required, I mean you can enjoy the experience with audio alone. Most of the time in online marketing, digital audio refers to podcasting.

[Cosmitto @CosmittoDigital]

@todcordill @semrush Great mug, Tod! ☕️

[Cosmitto @CosmittoDigital]

😂

[Tod Cordill @todcordill]

Q: Why was the #B2B #marketing band hard to hear?

A: They refused to pay for amplification.

#SemrushChat