CostPerSecond

#TimeBasedAds, #BuyingTime, #DigitalMarketing, #AttentionMarketing

[CostPerSecond @CostPerSecond]

Don't miss this #agencies #marketers in #LosAngeles #SanFrancisco #Chicago https://t.co/Q8xC6rSvqS

[Parsec @ParsecMedia]

Join Parsec, Moat & the FT as we hold talks on time-based advertising around the country!
https://t.co/9Z60OAn5H2

[thomas hobbs - freelance culture journalist @thobbsjourno]

Seems more and more advertisers are tiring of the impression https://t.co/7s2BZSOEPF

[CostPerSecond @CostPerSecond]

More progress by @FT with #timebasedad sales on #CPH metric #buyingtime https://t.co/PgxazmWQp4

[CostPerSecond @CostPerSecond]

“Kickbacks are Caused by Cost-Plus & Exacerbated by CPM” by @guldi https://t.co/qBLaqn7k55 #digitalmedia #marketing #kickbacks #agencies

[CostPerSecond @CostPerSecond]

. @steevill says "CPH...looks like it's an integral part of the solution" to online display ad's malaise https://t.co/WfBHQNg47V #buyingtime

[Diane deCordova @DianedeCordova]

Insight from @parsecads: South West spends more time with ads & South East less https://t.co/6O3babWcuF #digitalmarketing

[CostPerSecond @CostPerSecond]

many pubs exploring time-based selling https://t.co/jkD0O6tQtz #digitalmarketing

[CostPerSecond @CostPerSecond]

Congrats @moat on raising $$ for new digital ad currencies & @digitalshields for coverage #digitalmarketing https://t.co/Pp6mlMQFgj

[Mike Shields @digitalshields]

Moat raises $50 mill in new funding as analytics firm looks to establish new currency for digital advertising https://t.co/E9pEPCvkqI

[CostPerSecond @CostPerSecond]

Yes, #costpersecond makes more "cents" than #impressions for #branding https://t.co/NDVWOH2Q3V

[Parsec @ParsecMedia]

If attention is the raw material of branding, why isn't more media sold on a cost per second basis? Impressions are ¯\_(ツ)_/¯

[CostPerSecond @CostPerSecond]

The case for measuring #mobile #time-in-app https://t.co/aMehB5aBUp

[CostPerSecond @CostPerSecond]

@TheDrum Cost per second campaigns will take advertisers away from impressions: https://t.co/eH5rNRNgt5

[CostPerSecond @CostPerSecond]

It's how long ads are viewed that really matters https://t.co/1HhH4lRHug via @WSJ

[CostPerSecond @CostPerSecond]

@TheEconomist shows more brand lift with #timebasedads #costperhour #attentionbasedads https://t.co/pf12Elu3yt

[CostPerSecond @CostPerSecond]

Let's hope so @Gu881n5 #costperhour #admetrics https://t.co/QyDCZ0ygMd

[Paul Gubbins @Gu881n5]

Are CPC's & CPM's on their way out as buying metrics at the FT? https://t.co/j3tVObgnnr #CostPerHour

[CostPerSecond @CostPerSecond]

Time=Attention https://t.co/LpzwGQjr7z

[Wolfgang Blau @wblau]

notice the NYT's emphasis on "attention" in this tweet, not "most read" or "most shared". #costperhour https://t.co/Ic2zqubwbr

[Sled Mobile @sledmobile]

Excited to announce Sled's very first CPS campaign with @visitsanantonio and @proofadv! #parsec #costpersecond https://t.co/UIgCeR01ka

[Ly Tran @lytran]

It's time to rethink the cost & value of your digital advertising! https://t.co/uPyYIf8uw6 #costpersecond https://t.co/tZCQPrk3eD

[CostPerSecond @CostPerSecond]

For #agencies, #marketers & #adtech followers of #timebasedmedia https://t.co/7qvgMT4QSG

[Sled Mobile @sledmobile]

Full recap of Sled's "Buying The Second!" event F. @shenan @jonahgoodhart @jason_kint https://t.co/pxM43E7XRK #costpersecond

[CostPerSecond @CostPerSecond]

Time-based ads can save the agency model says @guldi https://t.co/YZFdx0ewyl #costpersecond #buyingtime #timebasedmedia

[CostPerSecond @CostPerSecond]

Time-based Advertising 101 by @guldi at https://t.co/7vIBmqKVfK #costpersecond #buyingtime