Just Kenny.

At the end of the day, I remain a country man inside. Currently learning #javascript.

[Just Kenny. @CountryMan_KE]

@Mash_Keny @Hon_Njeri_Maina Not frustrating. She ain't straightfoward.

[Just Kenny. @CountryMan_KE]

@georgediano You are on to an agenda. Sema tu tutam. Let the one who feeds you laugh and enjoy today.

[Just Kenny. @CountryMan_KE]

@Naomikibandi Sasa ukiambiwa uchague kati ya mtu mwingine na Njeri maina. Utachagua nani? Ofcourse I would also endorse Njeri maina.

[Just Kenny. @CountryMan_KE]

@DavidNdii Kabambe is only found in Africa. Out here even you ought to have an upadted smartphone in order to access GVT software.

[Just Kenny. @CountryMan_KE]

@Brian__254 @_DCPTV Grow the hell up.

[T_G @T_Gofficial01]

You’ll learn much better when you know how to interpret your pains. If you’re just suffering without any precision toward an objective or a course, you’re simply just playing around. Suffer with a vision that you’re patiently working on.

Don’t just sit around and philosophize about pain without substance. That’s too shallow. Be on a journey of self rediscovery and suffer through it. That’s how you emerge as a new being. And trust me, it’s a hard process but it’s worth it in the long run.

[Just Kenny. @CountryMan_KE]

RT @NelsonHavi: Here in Western Kenya everyone: children; teenagers; youths; adults and senior citizens want President Edwin Sifuna. Dr Bon…

[Just Kenny. @CountryMan_KE]

@rigathi I respect you sir.

[Just Kenny. @CountryMan_KE]

@ivymuthe Mchezo wa taon huu.

[Just Kenny. @CountryMan_KE]

@ItsYasin_ @HonKangata You don't know what you are saying. Stop speculations and welcome to reality.

[📖 @NoteForYou26]

This paragraph from Carl Jung hits so hard.

“The world is full of people suffering from the effects of their own unlived life. They become bitter, critical, or rigid, not because the world is cruel to them, but because they have betrayed their own inner possibilities. The artist who never makes art becomes cynical about those who do. The lover who never risks loving mocks romance. The thinker who never commits to a philosophy sneers at belief itself. And yet, all of them suffer, because deep down they know: the life they mock is the life they were meant to live.”

[Just Kenny. @CountryMan_KE]

@LeviMunyeri Putting cabrocks in school does not equate to running the economy of the whole country.

[Just Kenny. @CountryMan_KE]

@swing254 @georgediano I agree. Since Al kalou he has been trying to push a certain narrative. Just a matter of time for him to start singing Tutam. Sisi Mt. Kenya we are sifunated.

[Just Kenny. @CountryMan_KE]

@trailB77 @NCIC_Kenya @gpdkaluma @HonAdenDuale @rigathi Haezi enda.

[Just Kenny. @CountryMan_KE]

@Hon_Njeri_Maina @EricWamumbi wewe ni wantam.

[Just Kenny. @CountryMan_KE]

@georgediano Let no one lie to you. Ndindi is only influential in Kiharu. The only influential person in muranga other than Riggy G is Kangata.

[Leo | Phalanx Labs @SpartanPsyche]

The person who wants to be fit in six months is competing with the person who wants sugar in six minutes.

Read that again.

Because I think this explains a ridiculous amount of what people call a discipline problem.

You want the body.

You want the business.

You want the clean brain.

You want to stop smoking weed.

You want to stop watching porn.

You want to wake up early, train, focus, build something meaningful.

I believe you. Trust me, I do.

Thats not the problem..

The problem is not that those things aren't valuable to you.

The problem is WHEN that value becomes available.

Let me explain..

Behavioral science has a name for this - Temporal discounting.

Very simply, the further away a reward is, the less psychological value your brain tends to assign to it RIGHT NOW..

$10,000 today feels different from $10,000 one year from now.

A great body six months from now feels different from the taste of food sitting 20 centimeters away from you.

A business doing $5M three years from now has to compete with the relief of closing your laptop and scrolling for an hour tonight.

Fixing a porn problem and its effects in 90-100 days has to compete with a nuke of dopamine in the next video

Thats the battle. Unfair, i know..

One side is abstract. Your Future. Imagined.

The other side is RIGHT FUCKING THERE.

You can taste it. Touch it. Click it. Smoke it. Open it.

And receive the reward INSTANTLY

I've seen this pattern over and over with clients.

Guy has a very clear idea of who he wants to become.

Smart guy too.

Not confused.

He can explain the exact consequences of his behavior.

He knows what porn is doing to him.

He knows what weed is doing.

He knows the phone is destroying his attention.

He knows staying up until 3AM is wrecking the next day.

And then 11:47 PM arrives and suddenly all that intelligence disappears.

Why?

Did he become stupid at night?

No.

valuation changed.

The future consequence is still there... but the immediate reward has moved closer.

And as rewards move closer, they can become disproportionately more attractive.

This is where the whole thing gets interesting.

Imagine I offered you:

$100 today

or

$120 in 30 days.

Plenty of people take the $100.

Fine.

Now imagine:

$100 in 365 days

or

$120 in 395 days.

Same 30-day difference.

Suddenly waiting doesn't feel nearly as painful.

THAT is important.

Because human beings don't always discount time in some perfectly rational straight line.

Our preferences can change dramatically when the immediate reward gets close.

Which means you can genuinely prefer your long-term goal at 9AM...

...and reverse the preference at 11PM when the short-term reward is sitting in front of you.

This is why saying,

“But you KNOW this is bad for you”

is such a useless intervention.

Of course you know that..

Knowledge isn't the variable failing.

valuation is.

Look at procrastination for an example,,

Finish the proposal and maybe you make money next month.

Open YouTube and you feel better in three seconds.

Train today and maybe you look incredible in six months.

Skip the gym and the discomfort disappears immediately.

Don't gamble and your finances improve over years.

Place the bet and uncertainty, anticipation and reward become available NOW.

Don't smoke and eventually your head clears.

Smoke tonight and the stress drops in ten minutes.

The brain is constantly making these trades.

Tiny auctions between present-you and future-you.

And present-you has home field advantage.

This is also why I dislike most advice around delayed gratification.

People say:

“Just think long term.”

Okay genius.

The whole problem is that the long-term reward is being DISCOUNTED.

Telling someone to value it more doesn't necessarily change the machinery producing the valuation.

You have to engineer the choice.

This is where we do things differently.

If an immediate reward keeps defeating a distant one, I don't want the distant reward fighting fair.

I want to rig the game.

Make the bad behavior slower.

Add steps.

Remove access.

Create friction.

Don't put yourself in the environment where the decision has to be made at full intensity.

Then do the opposite for the behavior you want.

Bring some of its reward FORWARD.

Track the session.

Score the day.

Make progress visible.

Attach immediate satisfaction to the action.

Create social reinforcement.

Have someone see the result.

Turn a distant outcome into something your nervous system can feel TODAY.

Because here's what you're missing...

IF you want long-term behavior to survive, you need short-term reinforcement along the way.

This is why streaks work.

This is why visible progress works.

This is why feedback works.

This is why accountability can work.

This is why measuring something can change the behavior itself.

You're taking a reward that exists months away and creating evidence of progress NOW.

The mistake is thinking discipline means repeatedly choosing the future over the present through brute force.

Thats exhausting.

And eventually present-you catches you on a bad day.

Poor sleep.

Stress.

Argument.

Boredom.

Loneliness.

Fatigue.

Then suddenly the future is worth almost nothing and the immediate reward looks incredible.

This is why environment matters so much.

This is why systems matter.

This is why behavioral engineering matters.

You don't build a strong person by giving him access to every possible temptation and asking him to win 70 separate internal negotiations every day.

Thats terrible and DUMB

Better approach is asking..

What immediate rewards are repeatedly beating my long-term objectives?

How quickly can I access them?

What friction exists between urge and consumption?

How distant does the reward for my GOOD behavior feel?

And how can I bring some of that reward closer?

Because once you see behavior through this lens, a lot of “lack of discipline” starts looking very different.

You have to understand this, Its not just desire...

You're fighting TIME.

And if one reward arrives in six seconds while the other arrives in six months, you had better engineer the battlefield accordingly.

[Just Kenny. @CountryMan_KE]

@ultimate_dawn_ @georgediano @HonKangata And more popular.

[Just Kenny. @CountryMan_KE]

@WanjiruJac51981 @WakiliEdward You need to see ahead. Use your eyes. Why now one year to election. My advice to the opposition is that they should be careful.