A few weeks ago we lost one of life's good guys. If you knew @shockmob and are able to make a donation to support his family, please visit the link below for the fundraiser Teads have setup in his memory... https://t.co/sTbGPYaCqU
@tonyhawk@TonyHawkTheGame But you took the Props level out...which means my transfer no longer exists in the game 😢. @spatns and @Neversoft really knew how to say thanks back in the day! Would love to find all the THPS forum guys who helped give feedback on the game dev way back when...
@LCBrennan So I guess I’d argue matching a small number of variant audiences and matched creatives can deliver benefit, but I haven’t seen true mass multi-variat personalisation in audience and creative work (yet)
@LCBrennan Having run MTA on DCO campaigns for personalisation, results usually clustered into 6-10 creatives performing better - rather than consistent performance across hundreds/thousands of variants. I guess humans aren’t as different as they think they are.