Jamie Toward

UK based digital marketing specialist. Interest across media, rugby, BBQ and football of the American kind. (Views clearly my own).

[Gavin Stirrat 🇺🇦 @gavjs]

A few weeks ago we lost one of life's good guys. If you knew @shockmob and are able to make a donation to support his family, please visit the link below for the fundraiser Teads have setup in his memory... https://t.co/sTbGPYaCqU

[Jamie Toward @Crail2tail]

@danielwilson @LCBrennan Shell shocked, Thieves like us, Elegia...seen them more than any other band...

[Jamie Toward @Crail2tail]

@HickeyAnna Macros and pivot tables?

[Jamie Toward @Crail2tail]

@danielwilson Just got this...slap bang in the middle of Essex...

[Jamie Toward @Crail2tail]

What kind of format is this? Tiniest player- couldn’t even make out the brand. This might be 100% VTR and viewability but it’s a bullshit exposure...

[Jamie Toward @Crail2tail]

@m_bertozzi Difficult as ‘88 through to ‘93 are the peak years for good Hip Hop and House...couldn’t split ‘em

[Jamie Toward @Crail2tail]

@rowlybourne Do you think the data scientists are moulding the data to make their own roles look most financially secure?

[Jamie Toward @Crail2tail]

@danielwilson No excuses...

[Jamie Toward @Crail2tail]

@axelk Clearly the hash browns get canned

[Jamie Toward @Crail2tail]

@janechantal @CGMikeHowells @ChrisOConnorUK @DanRutstein @cwestonuk @ClareRisman @UKinLA @GREATBritain Amazing!

[Jamie Toward @Crail2tail]

@tonyhawk @TonyHawkTheGame But you took the Props level out...which means my transfer no longer exists in the game 😢. @spatns and @Neversoft really knew how to say thanks back in the day! Would love to find all the THPS forum guys who helped give feedback on the game dev way back when...

[Jamie Toward @Crail2tail]

@LCBrennan So I guess I’d argue matching a small number of variant audiences and matched creatives can deliver benefit, but I haven’t seen true mass multi-variat personalisation in audience and creative work (yet)

[Jamie Toward @Crail2tail]

@LCBrennan Having run MTA on DCO campaigns for personalisation, results usually clustered into 6-10 creatives performing better - rather than consistent performance across hundreds/thousands of variants. I guess humans aren’t as different as they think they are.

[Jamie Toward @Crail2tail]

@ianbetteridge Aim to keep you happy Mr B...

[Jamie Toward @Crail2tail]

@LCBrennan That’s a fowl pun

[Jamie Toward @Crail2tail]

@rowlybourne Maybe like when Botham went to Somerset? Viv Richards as Scottie Pippen?

[Jamie Toward @Crail2tail]

@gavjs @shockmob Better have decent bitter in tomorrow night...

[Jamie Toward @Crail2tail]

@lopsidedstephen @StephenLepitak Catan and Tickets to ride too!