Creative First

Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.

[Creative First @CreativeFirstIN]

IIMC launched the AIME Academy to expand AI education in media, while Information and Broadcasting Secretary Chanchal Kumar stressed that editorial responsibility, accuracy and human judgement must remain central despite growing AI adoption.

Read more at https://t.co/9NbIWTox8h

[Creative First @CreativeFirstIN]

India moved up three places to rank fifth globally in digitalisation, while securing fourth place in AI performance. The report highlighted USD 328 billion in digitally delivered trade and the world’s second-largest AI talent pool.

Read more at https://t.co/heakvPuF4Q

[Creative First @CreativeFirstIN]

Malaysia has begun enforcing one of Asia’s toughest social media age restrictions, requiring platforms to block users under 16 as governments worldwide intensify scrutiny of tech companies’ impact on children.

Read more at https://t.co/oOhE9ebd0Z

[Creative First @CreativeFirstIN]

Only 18.98% of viewers now watch IPL exclusively on television; 38.26% mainly consume IPL on TV while simultaneously engaging through OTT platforms

Read more at https://t.co/OfvTOGrX3k

[Creative First @CreativeFirstIN]

India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization

Read more at https://t.co/jV6By6EJzJ

[Creative First @CreativeFirstIN]

Here are some of the stakeholder submissions to the Ministry of Electronics and Information Technology (MeitY) on the March 2026 draft amendments to the Information Technology Rules, 2021, that we could get our hands on.

Read more at https://t.co/hvlcULDIZB

[Creative First @CreativeFirstIN]

Window-breaking streamer titles in cinemas, ticket pricing and uneven slate consistency through the calendar year.
Read more at https://t.co/4zAqtlNdVE

[Creative First @CreativeFirstIN]

Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’

Read more at https://t.co/cIxuUqz8gM

[Creative First @CreativeFirstIN]

TikTok and YouTube have come under fresh scrutiny from the UK regulator Ofcom after failing to explain how their recommendation systems would stop harmful content from reaching children.
Read more at https://t.co/WcMCsbUO0b

[Creative First @CreativeFirstIN]

Centre pushes states to build stronger cyber defences ahead of DPDP Act enforcement

Read more at https://t.co/pT28g5Tp9j

[Creative First @CreativeFirstIN]

The cult Malayalam classic ‘Amma Ariyan’ was showcased in the Cannes Classics section at the Cannes Film Festival in France in a newly restored 4K version by the Film Heritage Foundation.

Read more at https://t.co/7p3X6est9D

[Creative First @CreativeFirstIN]

The tests covered out-of-band emissions, voice and SMS priority during D2M playback, and SFN performance in Delhi. The exercise was carried out with IIT Kanpur, TEC, WPC, MeitY and DST

Read more at https://t.co/nxfYbHLA8j

[Creative First @CreativeFirstIN]

AI is already reshaping how stories are created, produced, and experienced. Our new white paper with Koan Advisory Group explores AI’s impact on media, creativity, rights, regulation, and the future of the creative economy.

Read the full white paper here: https://t.co/Qjwco7MHHo

[Creative First @CreativeFirstIN]

In this snippet from a special Industry Spotlight, Artist, and Celebrity Host, @atikafarooqui spoke with Lohita Sujith, Sr. Director, Copyright & Digital Economy at the @motionpictures, and shared her advice for young storytellers.

https://t.co/NePYeRckB4

[Creative First @CreativeFirstIN]

On April 30 in Hyderabad, the @motionpictures, brought together film, music, and publishing leaders and broadcasting to highlight their message: in the age of AI, strong copyright is essential to sustain growth.

https://t.co/y4HLtQEyAU

@MIB_India @PIB_MeitY @DPIITGoI

[Creative First @CreativeFirstIN]

On April 28th, the @motionpictures organized and led a roundtable of creative industry leaders who urged policymakers to strengthen – not weaken – the protections that power creativity, drive investment, and sustain jobs.

For more information, visit : https://t.co/y4HLtQEyAU

[Creative First @CreativeFirstIN]

On April 28 in Delhi, the Motion Pictures Association joined the @CEF_india Roundtable on Generative AI, Copyright & IP with Shri Sanjeev Sanyal, Member of the EAC-PM.
https://t.co/y4HLtQEyAU

[Creative First @CreativeFirstIN]

In this snippet from a special Industry Spotlight, Artist, Celebrity Host, Actor, Tedx Speaker, Lyricist, Atika Farooqui spoke with Lohita Sujith, and she discussed the differences in storytelling in entertainment and the news.

https://t.co/N6WUfyQKLT

[Creative First @CreativeFirstIN]

Artist and Celebrity Host, @atikafarooqui spoke with Lohita Sujith, at the MPA, Atika discussed her experience hosting the official satellite event for the India AI Impact Summit 2026 hosted by MPA-FICCI,
https://t.co/dBeVKJeo3I

[Creative First @CreativeFirstIN]

In this episode of Industry Spotlight by Creative First, Atika Farooqui, Artist, Celebrity Host, Actor, Tedx Speaker, Lyricist, joined Lohita Sujith, to reflect on her journey across media and technology's evolving role in storytelling.

https://t.co/32k2nApgCb