SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine.
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According to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store.
This buying behaviour trend emphasizes the importance of a website for today’s businesses.
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The top result on Google has a 33% chance of getting clicked.
That means if you’re not number one on the page, you just missed out on a third of potential traffic.
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You can’t optimize what you don’t measure. The importance of analytics in digital marketing is akin to financial reports in business.
Both are essential to track performance.
#optimization#analytics
Happy New Year everyone! 🎉
Would ‘have a better SEO strategy’ be on your New Year’s resolution? We can surely help you with that! 😁
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“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
#seo#seoquote#quoteoftheday#marketing
Millions of businesses use social media, but not all use it effectively.
With the widest user base and highly targeted ad campaigns, Facebook is the best place to start a paid social strategy.
#marketing#socialmedia
Tell a consistent brand story across every channel to keep consumers conscious of your brand and message.
Channel consistency helps build a brand that your leads and customers can count on and increases loyalty.
#brand#story#brandloyalty
Share impactful, high-quality information in your videos about why the information you’re sharing is relevant to your audiences and how it will help them improve their businesses.
#information#content#reach
Segmenting your audience by role, industry and company size will help you understand what kind of information is most useful to your customers.
Different content captures the attention of different audiences.
#audience#industry#company
Rather than forcing your audience to come to you, consider going to places your audience currently spend time online.
For example, join a conversation on LinkedIn to offer key insights about the industry, amplify social influence and establish your company as a thought leader.