Creative Lab

Where creative strategy, branded content and unmatched experiences meet.
Sign up for our LAB NOTES newsletter here:

[Creative Lab @CreativeLabMC]

Creating experiences that leave lasting impressions. #video

[Brittany Peterson @BrittanyKPeters]

I spent the last 3 months working on this documentary that aims to captures how @miamiherald's @jkbjournalist and @EmilyMichot broke the story of the #PerversionOfJustice behind Jeffrey Epstein's sweetheart deal as a sex trafficker. https://t.co/Jq77kcqQmT.

[Julia Campbell @campbelljulia]

"Don’t get us wrong. Ads are great. And you absolutely need them to sell your product. But branded content earns you fans. And you need fans to thrive in the long term." @EricBrandner @CreativeLabMC
https://t.co/iCwjD6LO0S

[Julia Campbell @campbelljulia]

Prep underway for tonight’s @CreativeLabMC event with @theobserver #brandedcontentproject @LocalMediaAssoc @LMConsortium

[Eric Brandner @EricBrandner]

Excited to be part of the #brandedcontentproject presentation this morning at #elevatelocal

[Davin Coburn @davincoburn]

@heyyyella Smoked, from @MiamiHerald, about a former Indy 500 star who lived a double life as a drug smuggler! It's reported and hosted by @DriscollAmy and @harrisalexc, and produced by @EmilyMichot and @KATabor (and, ok, me). We'd love to hear what you think! https://t.co/KnKo4c2RGp

[Creative Lab @CreativeLabMC]

Congrats to our @McClatchyNVL colleagues! Well deserved!

[Online News Association @ONA]

WINNER: Excellence and Innovation in Visual Digital Storytelling, Medium Newsroom: @McClatchyNVL for Actual Reality. https://t.co/TOUNnq19KQ #OJA19

[Creative Lab @CreativeLabMC]

Where is content marketing in 2019? 57% of people who work on it either don’t know if they measure ROI or are unsure, according to @CMIContent #CMWorld

[Bobbi P. AKA:💥SpitFire💥 @bobbimarie24]

What’s the difference between #advertising & #contentmarketing? Allow the @CreativeLabMC to break it down for you. https://t.co/0de43IBSNi #marketing #lovemyjob @mcclatchy @McClatchyNVL @sacbee_news

[New Ventures Lab @McClatchyNVL]

Tonight @CreativeLabMC is in our lab talking #brandedcontent with #sacramento marketers thanks to @LocalMediaAssoc @LMConsortium and @facebook

[Creative Lab @CreativeLabMC]

Confused over the use of influencers? You may be overcomplicating things. ...

Influencers have always been around. It’s the way they communicate that’s evolving.

https://t.co/XxcLS6yj8f

[Julia Campbell @campbelljulia]

Many early lessons already coming in from the #brandedcontentproject teams. The @CreativeLabMC video is a must watch for all building or selling branded content!

[Creative Lab @CreativeLabMC]

Thanks @localmediarocks! Excited to be part of the #brandedcontentproject and help spread the word!

[Nancy Lane @localmediarocks]

Branded Content Definition is Unclear According to Advertiser Focus Groups. Love with @CreativeLabMC @mcclatchy are doing to address this.
https://t.co/rGBGTBbo6H via @LinkedIn

[Creative Lab @CreativeLabMC]

Great shoot this morning with @selectsac at @McClatchyNVL!

[Greater Sacramento Economic Council @sacregion]

We’re on set this morning at @McClatchyNVL filming our first quarterly briefing, The Download, w/ @SMUDUpdates’ Arlen Orchard, @TheCityofSac’s @EricZGuerra, @SacCountyCA’s Phil Serna & GSEC’s @barrybroome. Wish you could be a fly on the wall? We’re posting the full convo 7/10!

[Julia Campbell @campbelljulia]

Lots of #localmedia opportunities in #brandedcontent!

[Julia Campbell @campbelljulia]

#localmedia orgs find revenue growth and high client retention! Read the full report here - https://t.co/4FtcolpdBu

[Creative Lab @CreativeLabMC]

Our team is mentioned on the latest: VR hype has been replaced by #AR hype among publishers https://t.co/dGclueojYb via @digiday

[Local Media Association @LocalMediaAssoc]

"Getting your sales team to buy in all the way on why their clients need branded content is the fastest way to amplify your message and drive sales."

More tips from #BrandedContentProject Alpha partner @CreativeLabMC / @mcclatchy https://t.co/rLdsev3cvB

[Creative Lab @CreativeLabMC]

When a brand gets that it’s about content...

[New Ventures Lab @McClatchyNVL]

🤓 Our hypothesis: Small, multi-talented teams can quickly produce non-fiction #AR that will wow and engage audiences

🔬 Our experiment: Two #volumetric series released on Actual Reality for Android

▶️ Download here: https://t.co/7NlhwoG1rI

[Julia Campbell @campbelljulia]

Day 5 of the Alpha Profiles - @CreativeLabMC @McClatchy focuses on “The Urgency of Branded Content" with an educational event series for clients. https://t.co/9DalyCQHUb #brandedcontentproject @LocalMediaAssoc @LMConsortium