I spent the last 3 months working on this documentary that aims to captures how @miamiherald's @jkbjournalist and @EmilyMichot broke the story of the #PerversionOfJustice behind Jeffrey Epstein's sweetheart deal as a sex trafficker. https://t.co/Jq77kcqQmT.
"Don’t get us wrong. Ads are great. And you absolutely need them to sell your product. But branded content earns you fans. And you need fans to thrive in the long term." @EricBrandner@CreativeLabMC
https://t.co/iCwjD6LO0S
@heyyyella Smoked, from @MiamiHerald, about a former Indy 500 star who lived a double life as a drug smuggler! It's reported and hosted by @DriscollAmy and @harrisalexc, and produced by @EmilyMichot and @KATabor (and, ok, me). We'd love to hear what you think! https://t.co/KnKo4c2RGp
Confused over the use of influencers? You may be overcomplicating things. ...
Influencers have always been around. It’s the way they communicate that’s evolving.
https://t.co/XxcLS6yj8f
Many early lessons already coming in from the #brandedcontentproject teams. The @CreativeLabMC video is a must watch for all building or selling branded content!
Branded Content Definition is Unclear According to Advertiser Focus Groups. Love with @CreativeLabMC@mcclatchy are doing to address this.
https://t.co/rGBGTBbo6H via @LinkedIn
We’re on set this morning at @McClatchyNVL filming our first quarterly briefing, The Download, w/ @SMUDUpdates’ Arlen Orchard, @TheCityofSac’s @EricZGuerra, @SacCountyCA’s Phil Serna & GSEC’s @barrybroome. Wish you could be a fly on the wall? We’re posting the full convo 7/10!
"Getting your sales team to buy in all the way on why their clients need branded content is the fastest way to amplify your message and drive sales."
More tips from #BrandedContentProject Alpha partner @CreativeLabMC / @mcclatchy https://t.co/rLdsev3cvB
🤓 Our hypothesis: Small, multi-talented teams can quickly produce non-fiction #AR that will wow and engage audiences
🔬 Our experiment: Two #volumetric series released on Actual Reality for Android
▶️ Download here: https://t.co/7NlhwoG1rI